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Lesson #1: “It takes a lot more to run a good business than just trailing commissions or kickbacks.”
In 1991, when Ilhan opened up his first store called “Mobileworld,” he started off by offering crazy deals, including $1 phones. His competitors, meanwhile, would be offering the same products for $200. Those marketing methods inspired the name change to Crazy John’s.

The Importance of Master Data Management (MDM)
This article takes CRM a step further and focuses totally on managing your data. MDM is a new acronym out there -- and much of it correlates closely to the same problems . . . or opportunities . . . around CRM. It's an interesting topic, and definitely one to keep in mind as you're thinking about effectively managing your customer relationships.

Other kickbacks Related Articles

Lesson #1: “It takes a lot more to run a good business than just trailing commissions or kickbacks.”
In 1991, when Ilhan opened up his first store called “Mobileworld,” he started off by offering crazy deals, including $1 phones. His competitors, meanwhile, would be offering the same products for $200. Those marketing methods inspired the name change to Crazy John’s.

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