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Creating Powerful, Promotional Material On A Budget
Nothing saddens me more when I'm out at an event or opening my mail than seeing BRUTAL (that's right, BRUTAL) promotional material. Let me describe it. First, like something out of a horror movie, I find myself staring at a home made business card or worse, the tri-fold brochure (start the creepy music).

Other killer copy Related Articles

Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy? Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.” The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree. Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?

How to Write for the Web A Step by Step Blueprint for Writing Killer Copy Part 23
This is the second part of the series “How to Write for the Web”, the step-by-step blueprint for writing killer copy. Spend Most of Your Time on the Headline About 5% of the people will read your copy but 85% will read the headline. Spend as much time as you can coming up with a good headline. Many copywriters recommend writing at least 50 headlines before choosing one. Anticipate Objections Prospects often make the same objections. You know your market better than anybody so come up with some common objections that prospects will make and answer them. Every product has flaws. Some companies write their copy hoping that the readers don’t find any objections. Big mistake, they will. So you better include all the objections in your copy and resolve them.
5 Secrets of the Copywriting Masters
5 secrets of writing killer, persuasive copy just like the pros do.

Is Your Advertising Amoral?
You already know that a strong headline gets people to start reading your (advertising or marketing) copy. You also know that the purpose of every paragraph is to get people to continue to read the rest of the copy. But what happens when people get to the end of your copy?
Killing Them Softly - With Great Copy
Killer sales copy is often the difference between profit and loss, between success and failure. While there is certainly no shortage of opinions as to what constitutes great copywriting, there are a few structural points that remain universal. When used correctly, they can cast a rhythmic spell over the reader, and entice them to make a purchasing decision.
5 Tips for Writing Quick-Read Copy
Click here. Buy now. Free trial offer. The world of advertising is full of short and snappy copy promising instant gratification. After all, most prospects simply don’t have time to read thoroughly. They skim. They glance. But if you’re betting they’ll wade through long paragraphs of narrative copy, it’s time to adjust your expectations. Your copywriting must be clear, compelling, and to the point. These days, the best copy is served a-la-carte, allowing readers to sample one message here, taste another message there. Which leads us to the most important rule in writing copy that sells: Make it “digestible.” Rely on headlines, subheads, captions, and bullet points – short snippets of copy with key nuggets of messaging. Long blocks of copy tend to overwhelm readers. They snooze, you lose.

Email Marketing Tips: 4 Steps How To Write Powerful And Effective Emails
I want to share with you powerful formula how to write killer emails that makes people to buy whatever you are offering, business, product or service. If you will follow this strategy you will see results and remember that nothing happens overnight so you need to develop skill to write a killer emails. Copywriting is basic skill that every internet marketer should develop.

Does Brand Imitation Work?
To Copy or Not to Copy, This is the Question.vWe all know that it’s tempting to copy the competition. There is safety in conformity – a certain “comfort factor” in being similar. After all, the other company knows what it’s doing, right? Not always.

Top 10 Reasons Why You Need A Killer Elevator Speech
It is my firm belief that virtually every person in business for her- or himself needs a killer elevator speech. Yes, that means you, too. Wondering why a killer elevator speech is so important for you? See if you recognize yourself in any of these scenarios:
What if you Have no Style?
It’s been a long five months. Your web site designers have mapped out the perfect layout. The content team has analyzed your user groups, and written killer copy that will definitely convert. Now is the day: web site launch day. Your baby is finally ready to leave home! You may have the keys to your new website, but you also have a problem. You have no style. Now, I mean this in the nicest way! You can update content, but you can’t easily keep up the beautiful font styles your designer created for you, or even know when and how to use them.

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