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SwitchedOn Selling Balancing Your Selling Brain
You are about to to do cold-call canvassing. As you reach for the phone, you glance at your desk and quickly decide to clean it first. Then, as you reach for the phone again, you remember that you need to get some things from your car. And after that, you stop and list the things you need to pick up on the way home. The day ends, and the calls are never made. You really did intend to do the calling, but time and time again you just didn’t seem to get to it. Sound familiar? It's not that you don’t know how to cold call-you've taken all of the seminars, read all of the books, and know the techniques. But when you finally force yourself to do it, it just doesn’t go very well.

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