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What Employers Want to See on Your Resume
Glenn Kelman is the CEO of Redfin, an online real estate brokerage firm. Prior to joining Redfin, he was a co-founder of Plumtree Software, a publicly traded company that created the enterprise portal software market. Prior to starting Plumtree, Mr. Kelman worked as one of the first employees at Stanford Technology Group, a startup that IBM acquired. Mr. Kelman is a member of the Board of Directors for Naviance, a hosted service for schools and colleges. Mr. Kelman was raised in Seattle and was graduated summa cum laude from the University of California, Berkeley.

Personal Branding: The New World of Online Advertising
In the web 2.0 era, a new wave of instant online video "stars" have become a new form of celebrity, and are even being turned into pitchmen and women for savvy brands.

Business Introductions -- Foibles and Fixes
Some people’s business introductions are a joy to listen to; they clearly articulate who they are, what service or product they offer, and who they provide it for. Their message is compelling, entertaining, and memorable. And others, well, do none of these things. A great introduction is important to have right now, whether you’re in business for yourself or not. Jobs and clients are a little less abundant these days, so people have to work even harder to differentiate themselves and be heard above the din of competition. So here are some introduction foibles and fixes to help you make the positive impression you want, and inspire your listener(s) to listen some more!

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The Curly Haired Copy Entrepreneur: The Rise of Paul Orfalea
“If you’re going to enjoy the picnic that life really is, you’d better learn to like yourself,” says Kinko’s founder Paul Orfalea, “not despite your flaws and so-called deficits, but because of them.”
One Copy at a Time: Kinko’s Takes Off
Orfalea had been a student at USC when he noticed a copy machine in the school library. He realized that few people had access to the new technology and decided to do something about it. With a $5,000 loan from the bank, Orfalea rented out a 100-square-foot garage behind a hamburger stand near his campus. In addition to selling school supplies, Orfalea bought a copier and began charging 2.5-cent copies. The store was so small that the copier had to be used out on the sidewalk in front. He called his business “Kinko’s” after his childhood nickname.

Lesson #2: Grab a Partner and Go
Orfalea recalls the way in which he first came up with his idea for Kinko’s: “It was an easy business…My dad made women’s clothing, and he had all this inventory to worry about. So I thought, this inventory thing is bad news. I don’t want anything to do with it. With a Xerox machine, I can dial a button and what comes out the end I can sell. It’s actually a simple, dumb business really.”

Lesson #4: Turn a Learning Disability into a Learning Opportunity
For the 30 years that Orfalea served as CEO of Kinko’s, his office would have been unrecognizable as such. He had no stacks of reports piling up in his desks. He had filing cabinets, but a quick peek inside would reveal no files. He had no computer and often times, not even a pen. Why? Because Orfalea suffered from both dyslexia and ADHD. He ran his company differently from most CEOs because he had no other choice.

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