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Pricing in a Down Economy
When the economy turns sour the natural tendency is to cut prices. If you do, you're sending a message to the market. The question is "Is this the message you want to send?
Charity begins at home
Mia Woodford and her friend Emma Leschallas have set up their own business running a website which auctions gifts donated to charity and returns the proceeds to charity. Building on her background in advertising, the site has auctioned everything from Bridget Jones' knickers to Roger Federer's tennis shirt.

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Charity begins at home
Mia Woodford and her friend Emma Leschallas have set up their own business running a website which auctions gifts donated to charity and returns the proceeds to charity. Building on her background in advertising, the site has auctioned everything from Bridget Jones' knickers to Roger Federer's tennis shirt.
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