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Lessons learned from Columbus
Cristóbal Colón, marketer.

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Open For Business: Wendy’s Takes Off
In early 1969, Thomas was sitting in the steam room of the Columbus Athletic Club with his friend Len Immke, sharing with him his restaurant ideas. After finding the Club’s dining room closed, Immke commented on how difficult it was to find a good lunch downtown and suggested that Thomas open his own restaurant in one of Immke’s buildings. On November 15, 1969, Thomas did just that and opened the first Wendy’s Old Fashioned Hamburgers in Columbus, Ohio to a packed grand opening.

Managing corporate Change Resistance
In 1492 when Columbus set out across the Atlantic Ocean and landed in a new world, his voyage changed the perspective and literally broadened the horizon of mankind. Almost overnight, trade routes had to be redrawn, power began shifting from the Mediterranean to the countries on the Atlantic seaboard closest to the Americas, and great riches began flowing onto the continent from places with unusual sounding names that nobody had ever heard of them before Columbus.
Worth his Weight in Gold: Giannini Takes on the Business of Banking
At the age of 32, after making a handsome profit in produce and having stepped back from the business world, Giannini thought he would have more time to devote to his own interests – reading, traveling and the like. But, fate would have other plans. He quickly began receiving offers from other businesses eager to snap him up, but there was one in particular that caught his attention; the Columbus Savings & Loan Association asked Giannini to join their board of directors.
Lesson #1: Think Big About the Little Guy
Growing up in the produce store of his stepfather, Giannini was surrounded by farmers, merchants, and other labourers. He got to know them, their businesses, and their business needs, in what proved to be an experience he would not soon forget. In fact, the lives and stories of these workers would come back to haunt him when he first took the job with the Columbus Savings & Loan Association. For, it was during this time that Giannini began to recognize that there were entire groups of people – workers – who were readily denied access to bank loans and credit.

10 Tips for Parents of Ohio Teens
The Columbus Bar Association's lawyer finding services, ColumbusLawyerFinder.com and Columbus Bar Lawyer Referral Service, provide 10 Tips for Parents of Ohio Teens(Before They Get Into Trouble).

Christopher Columbus Was a Salesman
Many people do not realize the important role that sales people have played in America. America was discovered by a salesman. Christopher Columbus was looking for India and missed it by about 10,000 miles. Fortunately, he was a better salesman than he was a navigator!
Remaining Focused
Christopher Columbus set sail heading West to look for new lands. It was a daring move at a time of growing national imperialism and economic competition between states. It was risky and many thought that he would disappear off the edge of the world. However, Columbus remained focused even though he did not know exactly what he would find. In fact, he totally underestimated the circumference of the world and when he landed in the Bahamas he thought he had landed on the East Asian mainland. As with all these voyages in history, Columbus prepared as best he could for the months ahead. In part he was preparing for the unknown, but there was a lot he knew he could plan for and he recognized that his team would need to be able to adapt and change as challenges arose.
5 Important Reasons a Mastermind Group Accelerates Business Growth
What do King Arthur and Napoleon Hill have in common? They both knew the power of a mastermind group. King Arthur had his round table of knights. Napoleon Hill dedicated his life to learning about the secret to success from the most powerful men of his time. Having a group of advisors you can trust is necessary for all successful business owners and leaders.

The Surprising Resemblance between Christopher Columbus and Today’s Entrepreneurs
Christopher Columbus was an explorer and an adventurer, but today he would simply be called an entrepreneur. Let’s step back in time and take a look at Columbus through the eyes of today’s entrepreneurs and investors. Is the start-up funding climate really any different now?
New Eras
Not so long ago I was a nervous wreck when even the idea of meeting somebody new arose, then came dashing along my fabled White Knight, only to ride off into the sunset, as Knights do with not so very much more than a glance and a smile in reality, but in my mind ………….well perhaps we will not go there!

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