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Protect Yourself by Knowing Your Customers' Credit
Sad to say, I spend a fair amount of time these days trying to help clients get paid. (Of course, my strongest tool is a solid relationship with a smart collection lawyer!) There is nothing more frustrating to a small business owner who provides superior services than having to pursue the deadbeat customer who refuses to pay when the bill comes due.

Confessions of a Serial Entrepreneur
What struck me about Stuart Skorman’s book (subtitled, "Why I Can’t Stop Starting Over") is his creative need to start new businesses and his (growing) wisdom about business. Stuart’s better-known accomplishments are launching Reel.com (sold for $100M) and Elephant Pharmacy.
Things to Know When Marketing Your Franchise
Marketing your franchise opportunity can be an endless task. There are many different avenues to take when marketing your large or small franchise opportunity. There are many potential franchisees and customers up for grabs in the 2008 market. When marketing your franchise keep these principles in the subject:

Other knowing your customers Related Articles

Green Machines
Energy efficiency is a powerful marketing tool. Knowing what’s out there will help you educate your customers.
Eating Your Own Dog Food
Many companies don't practice what they preach not knowing it would hit them hard in the long run. The customers are not really that dumb and have evolved.
CRM: Who are your most profitable customers?
By knowing the answer to that question, you will discover how to multiply your profits. Let e ask you another question, if you knew who they were would spend most time with them? Now be honest, have you ever thought to really look at who your most profitable customers are, what similar characteristics they have, what made them be your best customers.

Why customer lifetime value is the most important measurement in your business
When I ask, all the people that I meet in business, if they know their top 10 customers, most proudly announce that they do. Then, when I then ask who their top 10 most profitable customers are, it is normally a very different look. Do you know? And why would you care? This article explores the importance of knowing the lifetime value of your customers and how to calculate it. This way, you can spot trends as they happen, and make the most from them.

Fostering a Superior Customer Service Culture
In order to be hugely successful at business, you must provide a truly excellent level of service to your customers. You must continually exceed their expectations and delight them. Knowing how to amaze your customers is something that you must instill within the company culture. Here are some pointers to ensure you have loyal customers. Find what works and model excellence.

Simple and quick tips to get clients fast
August is traditionally a time when things go quiet for a lot of businesses as potential customers get back into the swing of things. When you need customers fast though, knowing that is no help at all. So, here’s my top simple and quick ways to get customers fast.
How do I spot prospects that are actually time wasters?
Spotting time wasters is a critical initial step in your sales-process. It's in the knowing how to weed out and manage non-relevant customers, that frees up your time to focus on real customers!

Learn How to Celebrate Your Limitations for Life Success
Having a life success with meaning and fulfillment requires not only knowing your gifts and talents, but also knowing your limitations. Knowing what you cannot do is just as important as knowing what you can.

Where is your inner six year old when you need them?
One of the biggest issues for sales people is knowing the right questions to ask customers. In our experience many people complain of not knowing how to structure questions, or knowing what type to ask and when to ask them. In fact, we have found that many people are often caught wanting in the questioning department and suffer from what we call ‘amnesia questionitis’. Why is this so? Why are so many people paralysed when it comes to the vital skill of questioning? If you have been around any children aged from 3-6 years old you will know that they do not suffer from ‘amnesia questionitis’. In fact they never stop asking questions. It has been shown that asking questions and seeking answers comes naturally to all of us and as children we excel in this area. They also excel at listening too.

How well do you know your customers?
Having a good understanding of who your customers are can help you to accelerate your sales process and ensure repeat sales with the customers you already have. Knowing them well can give you insights for how to develop your products and services and stay ahead of your competitors. In this artile we explore five simple things you can do each week to keep your business ahead of the game.
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