Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

knowledge marketing Tagged Articles



Where Are You in Social Media Adoption Curve?
As I inch closer to publishing my new book Marketing 2.0, I continue to observe the wide spectrum of early adopters and those who have heard about this social media stuff but haven’t bought into it yet.
What Do You Need to Pass a Franchisor’s Test?
Buying a franchise is a lot like marriage. Two parties enter into a relationship with the expectation of mutual benefit, long-term support and common goals. When entering into marriage, both people spend a great deal of time learning about each other and making sure they are a good match before making the commitment. The same is true for franchising. Both the franchisor and the franchisee gather information about each other and evaluate whether there is a good match. Although it may not be immediately evident, a franchise company is under no obligation to award a franchise to just anyone who can afford the franchise fee. In many cases a franchisor has as much or more at risk when a franchisee fails.

Other knowledge marketing Related Articles

Knowledge Marketing Use what you know to sell and market more effectively
There is no question that it is becoming more difficult to gain a competitive edge in marketing services and products. Market forces push marketing and sales professionals to find new ways to differentiate themselves from competitors and add value to their customers. One often over-looked method for doing this is through “knowledge marketing.”
The Knowledge Workers Concept
Knowledge, as a corporate asset, is the focus of much discussion. What constitutes knowledge and where does it reside? By some estimations, knowledge is a personal possession, something an individual has as a result of education and/or experience; by other estimations, it is a "consensually supported result of information processing and thus part of organizational memory, a publicly documented body of knowledge (Nevis et al., 1995). However, most would agree that, in a corporate sense, knowledge is the productive application of information(Bendaly, 1996).
Knowledge And The Intellectural Capital Of The Organization
In the new economy of the millennium, knowledge has emerged as an asset to be valued, developed and managed. The quest for knowledge is not new: in the fourth century BC, Aristotle noted "All men by nature desire knowledge." Now, 25 centuries later, knowledge drives the global economy. No longer is knowledge considered only an individual's personal wisdom; knowledge is a component of the intellectual capital of organizations (Stewart 1997).

The Value Of Knowledge To The Organization
Since knowledge is an intangible asset, it is difficult to assign a value to it. Its amorphous nature exacerbates this difficulty. Lew Platt, former CEO of Hewlett Packard, has acknowledged the dilemma: "If HP know what HP knows, we would be three times as profitable." Intellectual capital is collective knowledge, but who collects it and who disseminates it? Successful and competitive organizations are rich in knowledge, but whose knowledge is it and and who assigns value to it? Values assigned to knowledge may differ. For example, knowledge May have one value for the organization, another for shareholders, yet another for current and potential partners, and still one more for individuals within the organization.
Knowledge Tips One Key For Success for Entrepreneurs in 2007
Knowledge on it's own Knowledge used widely gains a leverage to obtain more resources and understand more viewpoints and accepted current norms. Knowledge with action of course, but what does this mean? Well how about when you buy mutual funds, do you buy them based on selection, type, company, personal information, fund information or did someone tell you which one to buy. So where did you find out this knowledge, was it a respected source? Is there, or what level of risk is involved.

A Three Minute Guide to Finding the Right Social Networking Marketing Video Course
Building traffic on a site is the goal of most social networking marketing video courses, the few that are out there at least. To make a good social networking marketing video takes effort, knowledge and time and if you are intent on using video marketing as part of your online strategy you need to acquire the right level of knowledge before you begin.
The Conspiracy Against Your Money
The key to beating the conspiracy against your money is knowledge. Knowledge is power. And today, financial knowledge, a solid financial education, is the most powerful kind.
Knowledge Is Power?
Chris Randolph, author of "The Sales Edge" and several other books on professional selling, marketing, internet marketing, personal development and motivation shares a couple ideas on how to get knowledge and how you must use knowledge for it to be effective.
Knowledge Is Not Power – It’s What You Do With That Knowledge, That’s What Really Counts
That’s right. Knowledge is not power. Nope. This is one of the biggest lies out there. Try this instead: “It is the implementation of knowledge that is the real power”. You see it isn’t what you know that matters, it’s what you do that counts. Knowledge alone won’t fix a thing. It’s what you do with that knowledge; that’s what will make the difference.

The Money Maze
The current turmoil in the financial markets has created more confusion and controversy surrounding money, wealth, and personal finance than ever before. Surprisingly, money is not the key to wealth. Knowledge is the key to wealth. People who are wealthy have a high degree of knowledge and understanding as it relates to money. They did not obtain this knowledge because they have money. They have money because they obtained this knowledge.

Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

The Right Job - Part Five 'Compensation'

Emotional Intelligence in Business
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.