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Sustainable Business is Good Business
Sustainability is a worldwide movement that is changing the way we do business. Sustainability is a megatrend that reflects a general shift in thinking or approach affecting entire countries, industries, and organizations. Sustainability is the next transformational business megatrend comparable to mass production, manufacturing quality movement, IT revolution, and globalization.

Getting the Picture: How Eastman Turned Kodak into a Star
Eastman once said, “What we do during our working hours determines what we have; what we do in our leisure hours determines what we are.”

Lesson #2: What’s in a Name? Everything!
When Eastman first began to think about a name for his company, others kept saying to him that he was putting too much energy and effort into it. He was wasting his time, they told him. After all, it was just a name.

Pressing All the Right Buttons: The Kodak Comeback
During the day, Eastman was a bank worker like any other. But at night, he would rush home to tinker with his new camera. Photography became his obsession as he spent hours pouring over photography manuals and journals, trying to learn everything he could about the art. It was in reading one of those journals that Eastman would stumble across an article that would change his life forever.
Fanciful Trademarks
The strength of a particular trademark is gauged according to the Distinctiveness & Descriptiveness Continuum. On the very left of that continuum are fanciful marks, which arguably are the strongest sort of marks to file. Filing these types of marks increase the likelihood of trademark registration (provided, of course, that the mark is legally available).
Life’s Problem Solvers: Duct Tape and WD40
“All of life’s problems can be solved with two things—duct tape and WD40. If it moves and it shouldn’t, you need duct tape. And if it doesn’t move and it should, you need WD40.”—Unknown
Olympic Story of Trust
This brief story of product development demonstrates the power of trust. When people are trusted, they can do incredible things.
The Fall of Kodak: 5 Lessons for Small Business
With Kodak on the brink of bankruptcy, small business owners seem to be taking little notice. For them, Kodak's troubles seem distant, if not impossible. The fact is that many of the mistakes Kodak made, business owners make everyday.

Other kodak Related Articles

The Kodak Man: How George Eastman Got His Start
“The manifest destiny of the Eastman Kodak Company is to be the largest manufacturer of photographic materials in the world,” said Eastman, “or go to pot.”

Lesson #4: Leadership Means More than Just Being Loud
Around the Kodak offices, Eastman was known for one thing. It was not his innovative mind or his drive, nor was it his passion for photography. What Eastman’s staff new about him was that he swore – a lot. Whenever something went wrong, anyone within earshot could hear Eastman’s infamous blue streak.

Lesson #5: The Tough Times Are Never Too Tough to Handle
Eastman was dedicated to his work. Indeed, with no wife or children to ever go home to, the Kodak family was the only one he had ever known. So, when his right hand man wanted to spend more time with his own children, Eastman grew frustrated. And, it would set off a string of events that would challenge both the Kodak company and Eastman’s dedication to it.

The Greening of Procurement Revisited (Part 2)
As a follow-up to my post from earlier this week, I am pleased to present Part 2 of the 2 part Greening of Procurement Series: It’s Not Easy Being Green! For those of you who would like to delve even deeper into the factors that are shaping both public and private sector sustainability strategies, including case studies on companies such as Kodak and Ford, you can purchase ($20) my white paper titled The Greening of Procurement: How Social Consciousness is Re-Shaping Procurement Practices (contact the author for ordering details)
The Fall of Kodak: 5 Lessons for Small Business
With Kodak on the brink of bankruptcy, small business owners seem to be taking little notice. For them, Kodak's troubles seem distant, if not impossible. The fact is that many of the mistakes Kodak made, business owners make everyday.
My Review of the book Running the Gauntlet by Jeffrey Hayzlett
Jeffrey Hayzlett, former CMO of Kodak, has written a new book about how to effect change in business, Running the Gauntlet. This is my review of the book.
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