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kraft dinner Tagged Articles
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Two Small Letters, One Big Word
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| Over the years Ive learned a lot of lessons the hard way, including contract and deposit policies to (at least partially) protect me from con artists and deadbeats. That said, one of the most important skills Ive had to develop has been the proper and ample usage of the word no. |
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Other kraft dinner Related Articles
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Cold Call Clues
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| I know. I know. You hate the whole idea of cold calling. You imagine the impersonal rejections, and the many times your dinner's been interrupted by a phone solicitation. |
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Dinner at Ron's
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| I recently had the pleasure of participating in a dinner at Ron and Miri Gutman's home in San Francisco. Ron is the Founder & CEO of Wellsphere, and he and Miri were the perfect hosts. I had a BLAST cutting wood before the dinner. I went for a great run and came back to find a stack of wood, which Ron caught me chopping. It felt like when I was a kid and dad and I used to do it back home. |
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Sales Lessons Learned At The Dinner Table
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| At dinner with friends one night, I learned a most valuable sales lesson |
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Always on (everybody markets)
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| I walked past a private dinner being given at a restaurant in New York last night. Perhaps forty people, listening to an after-dinner speaker.
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Marketing Benefits vs. Features: Will it make me late for dinner?
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| Stop telling your customers about horsepower (feature) when they are concerned about missing dinner (benefit). One of the biggest marketing mistakes is to talk about features like horsepower when your customers only care about benefits like getting home for dinner.
What are you marketing - Benefits or Features? Wake up and talk about what's important to your customer. Your engineers care about features like horsepower. Don't worry about hurting the feelings of your engineers. They are not your customers |
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Kraft Buys Into the Mirage of Vendor Rationalization
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| In yet another example of the "when will they ever learn" category, About.com's Martin Murray's article "Kraft To Rationalize Vendors" reported that the company "announced that it is planning to cut its supplier base in half, affecting more than 30,000 businesses, but possibly saving Kraft more than $300 million a year."
Putting aside for a moment that enterprise-wide rationalization strategies rarely deliver the sustainable savings that are expected - it would be interesting to see how the $300 million per year number was actually calculated - history has shown that the "sifting" process usually results in a supply base composed of the least desirable vendors. |
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Excel in Customer Service. Do you Want to Keep or MAKE History?
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| Recently I had the opportunity to stay a few days in Philadelphia. While there, a group of us decided to have dinner at a unique, historical, tavern. The atmosphere was haunted by the steps of George Washington as his group sauntered outside after dinner while the band set up to play at the ball celebrating the signing of the Declaration of Independence. Everything surrounding us had been replicated in great detail. Time was even taken to create period costumes for our "servers" of the meal. They were intent on keeping history. We were so excited and awed to be able to mingle and chat in such an inspiring room---and then came the "yesbuts".
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You Have the Right to...Ask for Help!
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| You Have the Right to...Ask for Help!
In my seminars I often tease that some women believe they were born with a tattoo that says, "I can do it all"...or "I must do it all." I then ask for someone to show me that tattoo. Although we all laugh, it's not a laughing matter. The sad fact is that 67 percent of working mothers in America come home and make dinner all by themselves. Worse yet, 72 percent of them clean up after dinner, again all by themselves.
Let's look at the younger generation. My children have known since they were small that there's no such thing as the "Kitchen Fairy." Food doesn't magically
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Monthly Dinner With My Brother
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| Last night I had dinner with my brother Daniel, one of the partners at Slice of Lime, a Boulder-based web design and development firm. He and I were at TechStars at the end of the day where I gave a talk on How To Be A CEO. Afterwards, we had a nice dinner together at The Cheesecake Factory (his choice I dont think Id been there in a decade and it was surprisingly good), a great talk, and dynamite brother hang out time. |
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What is art
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| Art these days is everywhere, from the tape on the cloths you put on your back to the table to sit at when eating your dinner in the evenings |
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