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Repeat!
I used this quote last week in a post. Since then, I've shared it with dozens of people in professional and personal settings. Almost no one has failed to say, "Email it to me—I want to circulate it." Hence my decision to re-inflict you with it:

2009 Global Brand Trends letter
In 2009’s letter, brand guru Stanley Moss muses about the state of branding during an economic crisis, accountability and outcome, the study of failure and obsolescence, green branding, the luxury category, brands in the BRIC nations and quiet brands. There’s a brief section on new terminology. The letter ends with new thoughts in answer to the question, “What is a brand?”

Other kurt vonnegut Related Articles

10 Ways to Build a Strong Spiritual Life
This list comes from an article I read several years ago (March 2001) that appeared in Prevention magazine written by Rev. Natalia Vonnegut Beck. This month I am departing from my career and business tips for a different sort of list. In this holiday season I think it is appropriate. Hope you do too.

Lack of Seriousness - The Last Interview with Vonnegut
Kurt Vonnegut is one of my few idols, an elegantly simple poet-philosopher of the first class. I grew up near where he lived in Sag Harbor, and I’ve enjoyed his writing since I was in junior high, where I silently hoped to one day have the courage to visit him.

Is There a Difference Between Purchasing and Procurement? (A PI Q&A)
Network Member Question As far as I know, sometimes the terms “purchasing” and “procurement” can be used as the same meaning. But in many cases it seems that both have different boundaries or meanings. So what is really the meaning behind the terms? Kurt Binh Owner, SCM Vietnam – Supply Chain and Logistics Consulting Viet Nam

Kurt Lewin - The Iceman Cometh! How to Manage Change - Freeze - Unfreeze - Freeze
In the early 20th century, the psychologist Kurt Lewin developed the model - known as "Lewin's Freeze Phases" - and which still forms the underlying basis of many change management theories models and strategies for managing change. In my view there is value in Lewin's model in that recognises that (a) people are "stuck" or attached to "how things are" and thus potentially resistant to change, and (b) that there are stages to change process and the change experience.

LEADERSHIP MEANS REALISING TRUE POTENTIALS
Realizing true potentials by continuous efforts put us to a level in the life. You only find oil if you drill wells. You may think you're finding it when you're drawing maps and studying logs, but you have to drill." (Source: The Hunters, by John Masters, Canadian O & G wildcatter.) There is more to us than we know. If we can be made to see it, perhaps for the rest of our lives we will be unwilling to settle for less. --Kurt Hahn. Everybody should try anything to know everything inside. We should always try to know ourselves.. We do not know our true potentials. We never try consciously or unconsciously to dwell it from within.

“Do Something” - An original Approach to Managing Change
There are lots of change management models out there (McKinsey’s 7 S model, Kotter’s Eight Step Model, to name but two). A change model put forward way back in 1947 by Kurt Lewin called Action Research (AR) often gets overlooked. While many current models put the emphasis on planning and analysis, Lewin emphasizes taking action and then learning from the results. Learning from experience (always a good thing!) is what AR is all about. In AR you pretty much dive right in with an intervention in a real world system with the aim of improving things then you closely scrutinize the effects of your actions.

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