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How Promotional Caps became a Fashion Trend
Have you ever wondered how the humble trucker cap became a fashion icon when it was branded with the Von Dutch logo? This is one of those success stories that seem to be too good to be true but prove that promotional products can be used in such a way that they become the fashion of the day. This article focuses on some fundamental marketing strategies and illustrates that the key to success is to know your market and how to influence it. The creators of the Von Dutch cap were able to identify that the easiest path to it's young market was to first recruit influential celebrities and have them be seen to create the new trend by wearing a new style of cap. Any number of promotional products can be used in the same way as long as the appeal of the product and perceived value to recipient is considered.

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Difference Makers Have Courage
When Jackie Robinson was brought to the major leagues by Brooklyn Dodgers owner Branch Rickey, he was the first African-American to play major league ball. At that point, Mr. Rickey carefully explained to him that he would have thousands of chances to lose his temper and get upset because of the overt racism that existed in the major leagues at that time. He warned him about the hate-mail and boos he would get because many of the white players and fans would be adamantly opposed to his presence in the major leagues.
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