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Companies Mutate or Die
One of my favorite points with young growth companies, whether private or public, is that I focus on the people because the company almost certainly won't end up building what it says it will, so I better like you guys. That point -- i.e., companies mutate or die -- is less understood than it should be.

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Lesson #4: Keep Up With Your Competitors
“You stick to building tractors and I will stick to building sports cars," Enzo Ferrari said to Ferruccio Lamborghini when he presented some concerns about the Ferrari automobile Lamborghini owned. This started a rivalry that would make Enzo learn that the rest of the car was also important.

Ferruccio Lamborghini Began Life as a Farm Boy
Ferruccio Lamborghini did not start life as a wealthy man. Instead, he worked for everything he got. Growing up on a farm owned by his parents, Lamborghini was not interested in the farming life. He was more intrigued in how the equipment on the farm operated. This love of machinery is what made him become one of Italy's richest entrepreneurs and would lead to his creation of one of the most luxurious sports cars in the automobile industry.
Lamborghini Expands His Business Interests
“Lamborghini Trattori was completely self-sufficient, so I turned my interests to other industries,” Ferruccio Lamborghini was quoted as saying about his expansion into other industries. After becoming a multimillionaire in the tractor industry, he turned his interest to a new industry, heating and air conditioning. Lamborghini was good at figuring out future business successes and this was an industry that few ventured into at the time.
Lesson #1: Do What You Love
"I liked to take things apart when I was younger," Ferruccio Lamborghini said about starting his tractor business. That love of machinery made Lamborghini look at business as more than a way to make money. He not only wanted to earn a living, he wanted to earn a living do something that he loved to do and that was building machinery. He also noticed that most of Italy's industry was used to support the war effort and little machinery was available for the working people.
Lesson #2: Produce What People Need
"I saw a need and had an instinct of what people had to have after the war," Ferruccio Lamborghini said. He was good at recognizing what people needed and it just so happened that he knew how to offer it to them. His skills as a mechanic made building tractors a perfect fit for a business start-up. Since most of the industries in Italy were used for the war effort, he knew that something had to be done to help people out and make life easier for them.
Lesson #3: Remain Approachable
"One thing I tell all the young people around me is to remain approachable," Ferruccio Lamborghini said in one of the last interviewed he ever gave. If Enzo Ferrari would have been approachable and listened to Lamborghini, we may never have seen the Automobili Lamborghini started and the improvements to the high-performance sports cars we see today.
Lesson #4: Set Yourself Apart From the Competition
Ferruccio Lamborghini spent a lifetime making sure that his tractors, automobile and other products he manufactured were different from his competition. "Look at what others are not doing with their products and perfecting it," he would often say. He believed that his companies had to set a higher standard than the others, especially when it came to high-performance sports cars.
Lesson #5: Hire the Best
"Well, in the early Sixties there was quite a number of designers and stylists to choose from. But Scaglione arrived at my place in a big shiny Mercedes, immaculately dressed and accompanied by a breathtakingly beautiful secretary. ‘Your car will be ready in a week,’ he told me. So I gave him the job. In the end my car was bodied in a ramshackle hut that hardly measured three or four meters long," Ferruccio Lamborghini would say about how he chose his first automobile engineer. This started a relationship that lasted many years, but Lamborghini was still the main engineer.
Lamborghini Finishes His Work
Ferruccio Lamborghini would say, “I never planned on getting into the automobile industry, but I knew a better car could be built,” during an interview toward the end of his life. He had accomplished everything he wanted and built a legendary sports car that continues to be one of the top luxury cars today. However, he did find out that business is not always fair.
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Ferruccio Lamborghini Quotes
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