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Sticking to his Dreams: Wrigley Jr. Makes a Go of His Gum
When Wrigley Jr. was expelled from school at the age of 13, his parents were worried about what would become of him. But, once the rebellious young boy started devoting himself to his father’s soap manufacturing business, they saw a new potential. Little did they know that he would go on to become one of the richest men in the world, with an accompanying world famous name to boot. How did he do it?
What to Look for in a Floor Lamp
Floor lamps are more than what they seem to the human eye. This article will explain to you the heart and soul of a floor lamp, and the big difference it makes to your home living.
Home Staging Tips for the Bedroom
The Staging Diva®, provides home staging tips for the bedroom.

Staging Diva Home Staging Tips for the Basement
The Staging Diva®, shares her expert home staging tips for the basement.

How many people does it take to change a light bulb
I was told about a recent article in the Weekend Australian Magazine. The article looked at a study by the University of Chicago. that found that if we excluded all animal based foods, including dairy and eggs, from our diet, that change would benefit the environment more than buying an eco-friendly car. Apparently 23% of a typical Australian diet comes from animal sources and so generates almost 1.5 tonnes more greenhouse gases per person per year than a vegan diet of the same calories.

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A Better Mousetrap: High-Efficiency Halogen Lamps Are a Superior Energy-Efficient Lighting Solution for Existing Recessed Downlights
For added ambient light, homeowners rely on recessed downlights or cans in their kitchens, offices, or other gathering places. With these lights in continuous use for four hours or more, opting to switch to a more energy-efficient lighting source presents ample opportunities to save money and reduce air pollution. Compared to downlights, high-efficiency halogen lamps, at less than 65 watts, not only beat CFLs, but offer superior lighting value.
What to Look for in a Floor Lamp
Floor lamps are more than what they seem to the human eye. This article will explain to you the heart and soul of a floor lamp, and the big difference it makes to your home living.
Freebie Marketing Case Study - Standard Oil In China
The case of Standard Oil in China is an interesting one, particularly from the perspective of freebie marketing. Standard Oil had a monopoly in the American market, and was looking to expand its business by branching out into the Chinese market. Standard Oil's owner, John D. Rockefeller, along with other executives from the company, decided to give away eight million kerosene lamps for free or reduced prices. By doing so, they in essence created a market for their oil in China. The company most certainly lost money at the outset by giving lamps away for free or for less than they were worth, but they more than made up for the lost revenue once Chinese customers began purchasing oil for these lamps from Standard Oil. China went on to become Standard Oil's largest market in Asia.

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