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Lesson #4: Break The Mold
Hershey didn’t do things the way they had always been done before. He didn’t accept old methods, stale ideas or out-of-date techniques. Instead, Hershey used his imagination to innovate, take his company in new directions and break the molds of the past. It was this characteristic of Hershey’s, and his understanding that attainable rewards required him to take some prudent risks, that drove him to success.

Other lancaster pennsylvania Related Articles

Strategies to Win Back a Client or Customers Loyalty
The response to my June, 2005 presentation on marketing to The Small Business Group of The Lancaster Chamber included requests for more information on “reaching back” to former clients and customers. So to follow-up on that request I researched some additional information on strategies to use to win back clients and customers.

Sweetening The Deal: Hershey Tries Chocolate
Back at home in Lancaster, Hershey had no capital to start another business, but he still had the vision and the determination. He managed to convince a former employee, Harry Lebkicher, to back his venture financially. Soon thereafter, his mother’s family also came on board. This support allowed Hershey to begin experimenting once again. In a short time, Hershey had perfected a recipe he called ‘Hershey’s Crystal A’, a caramel candy made with the secret weapon he had learned of in Denver: fresh milk.

Ice Cream Kings: Ben Cohen and Jerry Greenfield are Born
“I scream, you scream, we all scream for ice cream,” proclaims Jerry Greenfield, co-founder of one of the most popular brands of ice cream in the U.S. Indeed, the success of Ben & Jerry’s since its launch almost thirty years ago seems to support his claim. From the $5 correspondence course in ice cream making Greenfield and his partner Ben Cohen took from the Pennsylvania State University in 1978, to being named “U.S. Small Business Persons of the Year” by President Reagan in 1988, the childhood friends not only achieved tremendous success, but they did so on their own terms.

DAMN IT!
WHAT PURE CRAP! WALL STREET JOURNAL. NOVEMBER 9-11: "WHY WOMEN REFRAIN FROM PURSUING MBAs." ONE EXCEPTION TO "NORMAL" [#s HEAVY] APPROACH TO MBA IS UK's LANCASTER UNIVERSITY MANAGEMENT SCHOOL. LANCASTER FOCUSES ON "SOFT SKILLS" THAT "PLAY TO WOMEN'S STRENGTHS." TOTAL, PURE, UNMITIGATED CRAP!

Rudeness at Work
How important is it to you that people be polite at work? A professor of psychology at West Chester University in Pennsylvania conducted a study all about rudeness in the workplace. Jennifer Bunk found that about 75 percent of workers say they’re treated rudely at least once a year. That can mean anything from being ignored by the boss or hearing snide remarks from coworkers.
A Strong Identity
The best negotiation is when you are not even negotiating. This is a true story from the life of Sam Maitin, the good artist who lived and worked in Philadelphia, Pennsylvania, USA.
Run Your Business Like Dan Cardone...
Dan Cardone is the Athletic Director at North Hills High School. Shortly after the tragedy in Haiti, he felt compelled to find a way to help those in need locally in his community of Pittsburgh, Pennsylvania. He focused his initiative on the concept of showing appreciation for others via the Five Good Deeds On Game Day program. Imagine the impact this simple concept could have on an organization.
Teaching Professionalism
According to a new poll conducted for the Center for Professional Excellence (CPE) at York College of Pennsylvania, nearly 60 percent of the hiring decisions for new college graduates are based on assessments of the applicants’ professionalism.
Leadership Strategies Is it Normal To Be Abnormal?
Hey leaders, PAY ATTENTION! This is a great time of year to really take some private time and think about how you want your company and team to work together in the future. So I'd like to tell a personal story. We just had a fabulous holiday party at The Country Place, our retreat center in the Pocono Mountains of Pennsylvania. Now, we have owned this place for two decades and it is on 400 acres in the midst of nature with tons of trees and a spring fed small lake (or large pond).
The power of a group
January 18th would have been Benjamin Franklin’s birthday. Now there’s a guy who saw opportunities that others did not. Ben invented the lightning rod, bifocals, the Franklin stove, the odometer, and the glass armonica. He formed both the first public library and the first fire department in Pennsylvania.
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