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Branding: The Competitive Edge in a “Flattening World”
If you own or work in a mid-sized company, you know only too well what author Thomas Friedman is talking about in his book entitled “The World Is Flat.” You know the competitive landscape no longer has a horizon. You can no longer enjoy the “friendly competition” of similar-sized or like-minded firms competing with you regionally or nationally. In fact, many mid-sized companies dominated domestic markets simply because global competitors couldn’t get here. But technology has hit full stride. While five years ago, global competition may have seemed like a nagging fly that wouldn’t go away. Today, it is a reality.

Lesson #3: Focus On the Inside Out
“I believe that Yahoo! is too often defined by the competitive landscape, rather than by what we can accomplish with our assets,” says Yang. “I’m determined for us to define our own path.”
Who Are Your Buyers and Who Feeds Them
Once you have the overall industry landscape figured out, the next step is to go deeper and describe who the buyers, suppliers and distributors are, and what drives them. This is the food chain that some researchers refer to. Start with the buyer; your customer. Within a company, who is the buyer? Is it a CIO? Is it a VP of service? Is it the purchasing manager? Is it the buyer for a retail store? Is it the VP of development? Whoever it is, describe the buyer's recognition of the problem you solve, the criteria that will be used to determine the purchase, the likely availability of resources to support the purchase, and the decision process that you will be confronted with.

From Staplers To Sticky Notes: Why Desktop Items Make Sense As Proomtional Products
How can you position your company’s name and contact information where it will be seen many times every working day, just where it matters most? Desktop imprinted products might be your answer. When you give useful desktop items, such as pens and memo clips, to your potential customers, you’re ensuring that they’ll see your company name many times throughout their business week. Colorful imprinted products, such as sticky notes, brighten up the desktop “landscape” and create a cheerful, positive association with your business in the customer’s mind.

How Do You Feel?
The more you check in with how you feel throughout your day, the more in tune you are with your inner landscape and outer progress.

“Thought Leadership,” the Next Public Relations Frontier
Converging forces are at work to revolutionize public relations as practiced in today’s social media landscape. Business now finds itself compelled to open new channels of communications in its’ quest to influence its’ publics and to establish a position of “thought leadership.” Thought leadership is rapidly emerging as the key to enhancing company, and entrepreneurial, credibility and to influence decision-makers in every field of endeavor.

Your Best Effort?
“In gratitude for years of long term service to this company, its employees and its customers, we are gathered to thank..,” While the sentiment that drives this statement is known and understood throughout the annals of organizational history, much of its meaning goes unstated. At a time when forced retirements take the joy out of amiable closure between an individual and the organization, it is nice to have the rare opportunity to attend a retirement that, still, adheres to the ceremonial ritual long since weeded out of the current organizational landscape
Competitive legal landscape to change forever?
The legal landscape is changing in Australia. Don't wait until it is too late to consider what you need to do to embrace those changes.
Are you sure you know who you're competing with?
In past times competitors clashed often enough to develop a sixth sense on each other's strengths, weaknesses and strategies to win business. In today's environment your competitor could be an adversary that you have no knowledge of whatsoever. The competition could be an international company, a new start-up, an internal customer team willing to do the work, or have the mandate to do nothing because of business pressures. The competition landscape has changed and will continue to offer challenges to all companies.
Franchise Development - When is the Right Time?
More than 750,000 franchised business locations are spread across the American business landscape. All together, franchised businesses generate more than $1 trillion in sales. A new franchise business opens somewhere in the U.S. every 8 minutes each business day. Franchising is arguably the most efficient and leveraged way to expand a company in today’s marketplace.
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