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Employers: Are you ready for the future recruitment landscape?
Bill Wynn, Managing Director of Project Resource discusses how employers must be aware of the changing habits of their target audience over the coming years.
The Mustard Seed Problem
Just to unburden myself of something that has been bothering me, people promoting economic "mustard seeds" need to be a little more careful in their metaphors. Here in southern California mustard is an invasive species, one that was uncommon fifty years ago and is now everywhere, crowding out indigenous plants, like wild flowers.
New Way For Professional Services to Get Customers
Today’s technology has changed the landscape as to how commerce happens in all industries. People communicate differently and have access to more information. Employees telecommute, and it is easier to do business globally. Customers choose their products and services differently.
Does Social Media Effect your Brand Value?
Social media inundates people with so many brands, the playing field is diluted and consumers are much harder to impress. Thus, creating a huge difference between the way consumers and financial markets value brands. Plus, the landscape and the rules of PR and marketing have changed to the point that, it’s been said, ‘you no longer own your brand’. So many people are participating in public dialogues about brands creating this split in valuing. Advertisers used to tell us what to buy. Now we use the internet to research before we buy and find thousands of real people’s opinions and feedback. Regarding the discrepancy – perhaps the people behind ‘financial market valuing’ aren’t paying enough attention to the public or simply using outmoded metrics.
Healthcare Leadership in Uncertain Times
Many healthcare leaders have sat out the year waiting for new legislation from Washington. They believe this gives them certainty and comfort. But healthcare leaders face daunting challenges and great uncertainty. This article provides initial advice how to proceed.

Managing Your Emotions after a Layoff
An article of 1072 words offering coaching tips and describing the three phases and corresponding emotions to expect after a layoff
Why Companies Should Embrace Social Media Marketing
Online users are flocking to Social Media sites in their millions; "net savvy" marketers are busy looking into ways and means of capitalizing on these mass markets and are at the forefront implementing marketing strategies that are designed to be cost effective and easy to change when market dictates. The bottom line is that online and offline companies are waking up to the fact that they need to appeal to Internet users in many ways if they want to get their piece of the internet pie. In this article I look at a few of the strategies that anyone looking to get into the social media scene should consider.
Help! My sales team isn’t coping with the fallout from the GFC
Many sales people, for the first time, are experiencing tough times when it comes to selling and many are not sure how to handle themselves in these difficult situations. The current climate is, indeed, a test of character. Many sales people, especially those in their 20's and 30's have not likely experienced selling in tough markets before. For the past 12 years prior to 2008, at least, the business climate in our market place has been, for the most part, buoyant. As we all know it's very easy to sell when times are good. It now begs the question: How well have we prepared ourselves practically, emotionally, and physically to manage our way through these tough times?
What are you going to do if Google slaps your account
Advertising your web site on the internet is a large part of marketing, but if Google decides to shut it down and suspend your website indefinitely, what are you going to do?
How Regenerative Leaders Build Enduring Strategic Advantages
Every organization needs leaders who think ahead (strategic thinking). The leaders should have the capabilities for seeing things as they are inside and outside the organization. They need ability to generate, attract, and select powerful ideas. They must have the courage to define and implement values in their decision making. They must be able to identify means for enhancing value (customer benefit). Finally they should be able to convert all thinking into specific actions. These are Regenerative Leader's abilities. All these abilities are needed for using any strategic framework.
Another spin on Value Propositions
Quite often the inspiration for a great sales idea comes from a source way outside our industry or normal frame of reference. What follows is a story about a really creative value proposition. How can you use its message for your own business?
Sales and emotional intelligence
The "gender" discussion highlighted by my Sell like a Woman project, articles and other research leads people to believe that women are doing things men cannot because of gender. And this is causing sighing and forelock tugging in some male circles. "Not another feminist on her soap box" or "all men are useless" I hear some say.
How To Create Good Copywriting For Conversions: Part 2 – Creating The Copy
You have gone to a lot of trouble to get the right kind of people to your website. You now face the task of informing and persuading them well enough to turn them from a temporary visitor into a customer.
“Should I or shouldn’t I”
I have determined that there are many reasons why businesses haven’t adopted Social Media into their overall communications strategy. Be it skepticism, lack of funding or no internal support from upper management. These delays to jump into the Social Media world could be a blessing.
Budding Entrepreneurs – Personal Assistant – A Low Cost Businesses To Start In A Recession
It’s a recession and you have lost your job or you just have that entrepreneurial spirit and want to start a business. You don’t have much money and in these awful times a business loan is out of the question, so what kind of business can you start? Well here are some business ideas that have very low start up costs, but have the potential to make you enough money to live off of.
The Retail Jungle…where vision become real( part1)
Information for about what to do if your planning to launch a product in Retail
DO YOU HAVE A MARKETING PLAN OR MARKETING MESS?
Marketing plans are in short supply. Organizations spend big budget dollars on web sites, brochures, logos, DVD’s, sales materials and every marketing tool under the sun. And that doesn’t include marketing activities like conferences, trade shows, press events, meetings and seminars. But when it comes to actually planning for all that activity, it’s a different story. Most people think marketing plans are a good idea – they just aren’t sure how to get there. We also suspect there are a fair number of you who secretly wonder if you really need one. The truth is you can’t afford not to have a plan. It can – and should – be straightforward, results-oriented and easy to manage.

The New Paradigm of Marketing – A Shift to Marketing 2.0
There is an incessant buzz about broadening the scope of online marketing to include social technologies. The arrival of social technologies along with the new-age platforms, such as smartphones and tablets, have triggered nothing short of a revolution in the way businesses approach their prospects. This has changed the marketing landscape in a manner similar to what online and email marketing did around a decade back. Hence we call it “Marketing 2.0”.
The Evolution (Not Death) Of SEO
There is a lot of talk about the “death of SEO” and “the death of ranking reports” lately. It all stems from some sessions at PubCon in Las Vegas.
Vision Correction as a Metaphor for Midlife
As you get older, things tend to get fuzzy and you need to get your eyes examined and to accept help to fix your vision. The same thing happens in midlife.
7 Ways to Leverage Your Business Via the Internet
Increase Your Search Engine Rankings Organically
Are You Part of the Problem?
The midlife crisis not only causes individuals pain and confusion, but it also has more far-reaching effects. Much outside you depends on your internal condition.
I Am Only Going To Talk About What I Want To Talk About
If you adamantly refuse to broaden the scope of your story, I hope your mother's a good listener, because there aren't a hell of a lot of other people who you're going to reach. People who are inflexible, or have a one-note story, usually have failed media campaigns.
Does Your Marketing Feel As Effective As a Dead Horse?
It doesn't matter how good your product is or how much you believe your target market NEEDS what you're selling. If it's not a good fit, it isn't going to matter because they won't buy. Why your marketing campaign needs to be aligned with your targeted market audience.
Take A Vacation To Improve Your Results
Do you own a business or does it own you? Sometimes it requires getting away from the business to improve results.
Are you sure you know who you're competing with?
In past times competitors clashed often enough to develop a sixth sense on each other's strengths, weaknesses and strategies to win business. In today's environment your competitor could be an adversary that you have no knowledge of whatsoever. The competition could be an international company, a new start-up, an internal customer team willing to do the work, or have the mandate to do nothing because of business pressures. The competition landscape has changed and will continue to offer challenges to all companies.
StorySelling “How to Write Mini User Stories”
Why: Use mini user stories, with the right sales message, so that your salespeople are able to sell value and differentiate your offering instead of pitching product and reducing price. Mini User Stories: Make the stories short. Use only one constraint per story otherwise you risk flooding the Buyer with too much information. Make the Buyer the Hero of the Story: Many Customer Stories make the company out to be the hero who rode in on their white shinny horse to save the Buyer.

Big Fish, Small Pond
Target marketing is the process of choosing smaller market segments at which to focus your efforts. It is the process of locating specific groups of prospects that share a common description and needs. Target marketing is a “vertical approach” to increasing your influence and market share. The brands with the most highly focused target audience are usually the most successful.

Other landscape Related Articles

Succeeding in a Flat World - How to gain an advantage when the playing field is level
10 major technological and social events in the final 11 years of the 20th century radically changed the competitive landscape in North America.
Lesson #3: Focus On the Inside Out
“I believe that Yahoo! is too often defined by the competitive landscape, rather than by what we can accomplish with our assets,” says Yang. “I’m determined for us to define our own path.”
A Hobby To Stay Sane for Entrepreneurs
Thys van der Merwe in Richards Bay, South Africa, told me how his hobby of taking pictures of wildlife and landscape helps him become a better software programmer, and perhaps a more successful entrepreneur to boot.
Smartphones and Work Life Balance
A look at Work Life Balance in light of the 'always in reach' reality of the 21st Century business landscape.

Interviews or interrogations?
Interviews are part of an organization's landscape yet from research it seems that many could be handled much better. It is one thing to be interviewing people, yet another to be interviewed. We need to be on both sides of the table in order to assess their effectiveness.
How Do You Feel?
The more you check in with how you feel throughout your day, the more in tune you are with your inner landscape and outer progress.

Competitive legal landscape to change forever?
The legal landscape is changing in Australia. Don't wait until it is too late to consider what you need to do to embrace those changes.
4 Landscaping Business Resources for Landscapers
Working in the lawn and garden field for a few years and completing a landscape design course are helpful in starting your own landscaping business. However, there are some important issues that you may not know about yet.
How the Media Landscape has Changed
If a negative story is written about your organization, here is how to fight back and help restore your reputation. Here is how the media landscape has changed and why it is ultimately empowering you as a viewer.
Hit the ground running: The benefit of multi-city PR teams
When your PR plan covers multiple geographic regions, a multi-city PR team can really help. It's all about understanding the local PR landscape.
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