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Guerrilla marketing preaches to the skies the importance of customer follow-up and prospect follow-up if you have even the vaguest notion of succeeding in business. Why do most businesses lose customers? Poor service? Nope. Poor quality? Nope. Well, then why? Apathy after the sale. Most businesses lose customers by ignoring them to death. A numbing 68% of all business lost in America is lost due to apathy after the sale.

Hitting The Bull's Eye
Somebody once said the difference between a big shot and little shot is that the big shot was the little shot who kept on shooting. There's much truth in that witticism. The reality is, no matter what our target might be, we seldom hit it on the first try unless the target is low, which means the accomplishment--and the rewards--will be insignificant.

Forget the Planner - Get a Plan!
When was the last time you took a vacation—not just a weeklong getaway to a luxury resort on some remote island, but actual time off from your job to do whatever you like? If it’s been longer than you can remember, you’re not alone.

The Art of the Layoff
We’re in a bubble again. It’s not as frothy as last time, but hallelujah, this time we know what to do, right? One good thing about the dotcom implosion in 2000 is that we got lots of practice laying people off, and I’m afraid that this valuable knowledge may get lost.

The Third Deadly Workplace Sin: Anger
Recently, I read an article from Careerbuilder.com about the Seven Deadly Workplace Sins. Last time, I gave you my take on Envy. Today, it’s all about Anger.

The Fourth Deadly Workplace Sin: Greed
Recently, I read an article from Careerbuilder.com about the Seven Deadly Workplace Sins. Last time, I gave you my take on Anger. Today, it’s all about Greed.

Debunking The Time Myth
I always hear people say that they don't have the time to look for a new job or consult with a personal board of advisors or make that extra call to an important contact. BS, let's get real.

The Fifth Deadly Workplace Sin: Sloth
Recently, I read an article from Careerbuilder.com about the Seven Deadly Workplace Sins. Last time, I gave you my take on Greed. This morning, it’s all about Sloth.

The Sixth Deadly Workplace Sin: Gluttony
Recently, I read an article from Careerbuilder.com about the Seven Deadly Workplace Sins. Last time, I gave you my take on Sloth. Today, it’s all about Gluttony.

The Seventh Deadly Workplace Sin: Lust
Recently, I read an article from Careerbuilder.com about the Seven Deadly Workplace Sins. Last time, I gave you my take on Gluttony. Finally, it’s all about Lust.

The problem with perfect
When was the last time you excitedly told someone about Fedex?

What You SHOULD Have Done Last Time You Were in Line at the Grocery Store
A common reaction I get when I teach people my relationship system is, “My schedule’s already busy! Now you want me to fit in all these pings and calls and meetings and dinners and…?”

Who Do You Call When Your Sales Forecast is Busted?
When your short-term sales forecast indicates that you'll come up short this period (month), what do you direct your salespeople to do in order to fill the gap?

The Sales Assessment that Dave Kurlan Developed
If you have a complex technical product with a long sales cycle, would you want to use the same hiring and selection criteria used to hire life insurance salespeople who call on married couples?

"We Can't Communicate"
Is a lack of communication one of the complaints you have in your relationship? Learn why this may be so and what you can do about it.

Marketing Rx
The biggest marketing mistake small businesses make is using hunches to improve their business without first diagnosing their problems.

Taking the Leap Whilst Between Gigs
Change being forced on us, exposes us to the opportunity to take leaps of faith in God, yourself, your society, or any combination of these, that aren't necessarily available to us when we're comfortable ensconced (or gently shackled) into a comfortable routine.

How to Write Compelling Article Titles that Get Your Articles Read
Compelling article titles can mean the difference between an article that gets read and an article that gets lost in cyberspace. Learn about three types of article titles that will help increase your chances of getting your articles read.

CONNECTING IS NOT ENOUGH: The Anatomy of a Referral (Part One)
This article originally appeared in The National Networker Growing a business without developing a flow of good quality referrals can be tough. Yet so many companies try to do so.

Oh My Where did my day go?
Beware of being so busy that you don't get anything done.

5 Steps to Coaching Your Salespeople Beyond Happy Ears
Following are my thoughts about how you, the leader of your salespeople, can help them overcome Happy Ears. Slip into these five roles to help them be more realistic about and more comprehensive with their opportunities.

Putting for an Eagle - Closing the Unlikely Sale
Veteran salespeople are capable of pulling off the same heroics, but only when they execute the sales process perfectly. Today, one veteran salesperson told me about all of the short cuts he took to reach his lofty goal.

Why a Sales Manager MUST Evoke "The Law of Reciprocity"
For our purposes, the Law of Reciprocity states: If you do something nice for someone, human nature dictates that the recipient will feel compelled to do something nice for you in return. It is in essence: "you reap what you sow". This is an irrefutable law and one that you should teach your salespeople. The question of will someone actually act upon it at a given time depends on who asks.

Small businesses turning to contractors
The number of small businesses looking to hire independent contractors has risen over the past several months, as the recession prompts companies to change the way they manage their workforce.

Useful Internet Marketing Tools On The Cheap: YouTube Insight
If you're playing in the online video arena with your Internet marketing campaigns, YouTube must be one of your parking places. But are you getting all you can out of those postings? Do you know which of your videos are being viewed the most? Who's watching them? Are people commenting on your videos?

14 Ways to Collect Cash Faster
In this new era of difficult credit, cash is the life blood of your business. In this series of articles, we’ll look at bringing in cash faster, keeping cash longer, and increasing cash holdings.

Marketing & Sales tools – going back to basics

During this time of economic downturn, it is a great time to get ‘back to basics’ in all aspects of your business. From a marketing perspective, I have been focusing on this for a number of my clients. All of these efforts have not only delivered immediate sales results, but has helped to position each of the businesses as strong market players for the future as the economy starts to bounce back and boom once again.

Good Intentions Are Never Enough
In this sobering short Oliver describes the danger of beliving 'Love in your heart' is enough to give your family the best.

Succeeding in a Challenging Economy
How do you succeed in a challenging economy? It's all in your perspective...

Honoring your promises are highly profitable
This article provides a demonstration of the impact of honoring one's spoken commitment. It is designed for a facilitator to use in a staff meeting.

8 Questions to Ask Yourself in a Recession
Questions to ask yourself in a recession.

Evaluating your recruitment process
Getting recruitment right first time saves money, time and much angst. Continually evaluating your recruitment process is how you will achieve this. This article tell you how.

Three is Marketing's Magic Number
When you overload your audience with too many messages, you risk not communicating at all.

Real Estate Marketing Strategies- 5 Tips to Use Your Sphere of Influence to Double Your Income
Are you using all of your resources to grow your business? Make the most of them! Here are some tips to empower you and help you attract more clients.

5 Ways to Know that Your Website Needs a Makeover
Gone are the days when you could build a website and leave it there to do the work for you. Sure, back when the Internet was just catching on it was possible to create a quick website using a basic template and to add just a little bit of information about your company and to know that your customers would find it

How To Tell If Work Is Taking Over Your Life
You may be thinking that your life needs more balance, more time spent at home and with friends and less time spent at work. Perhaps you’ve even mentioned this to your spouse, girlfriend, best buddy, doctor or co-workers.

Time’s a Wasting! What are you doing with it?
You can't "manage" time. So, how can you be more effective with it if you aren't managing it> Have you ever looked at your “to do” list and felt that aching drop in the pit of your stomach? And it’s usually accompanied by thoughts like, “Right, like I’ll ever get to the bottom of the list,” or, “Wow, it’s overwhelming and I have no time for anything that matters to ME.”

Smart Women Are Like Christopher Columbus
This article is about the value of life-long learning. Women must continue to grow themselves personally, professionally and spiritually. Our confidence and outlook on life is much brighter when we are learning and mastering new skills. The positive energy flow in adult learning environments is wonderful.

I Quit But Didn't Tell You

Most people initially begin their work tenures as engaged employees. They come to work, wanting to give 110 percent. They’re passionate about what they’re doing and want to become a significant part of the organization. But effectively selecting engaged employees is necessary but not sufficient to achieve Passionate Performance. Even the most engaged employee can have his passion for work diffused if his leader doesn’t know how to ignite Passionate Performance.

Why All Companies Need a Story
Stories capture our attention quickly. They are more entertaining than straight facts and allow us to take a complicated topic and explain it in such a way that it is appealing to a listener. So why does a company need to tell a story? Simply put, it gives you control over what and how people talk about you, your products and services.

Are You Delivering?

So are you really providing a superior product or service or experience? When is the last time you checked on this? How you do you find out? If you are saying ABSOLUTELY…..then I’m double daring you to prove it. If you aren’t sure, then congratulations, you have a realistic and healthy outlook on your business. If you are pretty sure you DON”T have a good product or service, then it’s time to make some drastic changes NOW or GET OUT of what you are doing.

Earning Quick Cash From Ebay Step Two How To Grow Your Ebay Business And Succeed

Earning quick cash on Ebay is simple. You open a PayPal account and then ransack your home—don't forget basement, attics, garages and junk drawers and closets--and sell all those extraneous possessions... i.e “cool but useless stuff” that suddenly seems less important now that you don't have a job...or your stock market portfolio has severely devalued or disappeared overnight. Price it realistically and in anywhere from a few minutes to ten days you can have some or all of the cash you need to meet your basic bills that month. All that's great but for it to do you and good in the long run, you need to build your Ebay business into something sustainable that you can survive—or even thrive on.

Align with your buyer’s objectives to close sales quickly
What is the most important reason that sales fail to close on time or even close at all? When you get a mismatch by sellers selling forward and buyers buying backwards! Sounds like double Dutch? Well this article discusses how to position your proposition in line with the prospect to make them an eager buyer.

Your Initial reaction - is it valid or fair
Sometimes we react with a habitual response. In testing times this can be both unfair and/or invalid. Learn to test you reactions before you pass the messag on.

How To Write A Great Headline Drawing Them In And Making Them Want To Buy Your Product
The most important factor in any advertising is your headline...do you know how to write one and how to identify the USP that makes people want to buy specifically from you?

Media Releases...Defining Your Audience
Having a well-written media release is imperative in gaining free publicity about your business. It is vital to hook the editor immediately...but how do you know who to send your media release to? Read on to find out...

What are my business values?
Have you ever stopped to think about your business values and how important they are to you in your business? They can help you decide whether or not to take on a project; help keep you motivated and focused; and values give you guidance for your business that can help keep staff and you on track.

Nonprofit Fundraising: Success vs. Productivity for Nonprofits

Is "success" the same thing as "productivity"? Not when it comes to fundraising organizations. "Success" usually means high levels of income or gifts. "Productivity" means producing desired levels of income at controllable costs, ensuring that income is consistent and predictable, and managing the effort with efficiency. Here are a few tips to help you assess and improve the productivity of your nonprofit's fundraising efforts.

Stress-Free Selling® - Simple, Powerful Renewals
How easy is it to sell without knowing your prospect's goals? It's harder. . . much harder. Approach repeat business (renewal business) as a new prospect! Instead of assuming (or hoping for) the sale, start by asking questions like...

Salespeople and the Momentum Factor
Momentum seems to be a force when it comes to sales performance. When Bob gets on a roll, new opportunities fill the pipeline, move along fairly quickly and close at the first opportunity...until the momentum changes. When Bob goes on vacation, gets distracted, becomes busy with deliverables or gets sick, it's a whole different Bob.

Systems for Sanity
Are you always doing things at the last minute? Do you waste time looking for things or asking yourself, How did I do that the last time? Do you feel overwhelmed and disorganized? If so, it may be time to create some systems for your personal and professional life.

The Secret to a Successful Online Business: It's All About Building Relationships
Establishing a trust relationship with your potential online clients takes time, but it is well worth the effort!

The Art of E-Mail Marketing: Take Your Emails From Blah to Bodacious

Business owners are continuing to fail to create e-mail campaigns that effectively converts prospect to clients. Too many business owners are not taking the time to build an online relationship with potential customers. If you are not taking the to create quality communications, you may be destroying your reputation. Are you a victim of a blah email marketing campaign? Do you share meaningless information? Do you realize how many clients you may be missing out on by not creating a relationship with your subscribers?

Negotiation Techniques - How to Win by Not Negotiating Against Yourself
If you want to know how to avoid sales and negotiation training then you need this article. If you can conquer just one thing then your negotiation skills will go through the roof.

What I Learned From Leon Ho About Long-Term Goal Setting

When I interviewed Leon Ho, Creator and Owner lifehack.org, we chatted as if we had known each other for years but in fact, it was the first time we had spoken! The interview was great and time flew by. Leon shared his knowledge on such subjects as building customer relationships, making that jump from Technician to Manager, shaving hours off his working day, long-term goal setting, delegation skills, sharing his passion for productivity and, of course, blogging.

Giving Yourself Permission To Take A Break From Your At Home Business
When you have your own home business, often it is difficult to stop and take a break. While there are definitely many benefits to working from home, you'll find that it is a bit more difficult to get away from your job to just have a bit of time for yourself.

Whats The Customer Service Buzz About Your Business
If you're a regular reader of this column you know that my number one pet peeve is bad customer service. Nothing chaps my backside more than paying hard-earned money for a product or service only to have the provider of said product or service become apathetic, obnoxious or just downright rude after the transactional smoke has cleared.

Its Not All About Location Location Location
Last time we met I brought you the tale of how I scouted for and eventually found what I considered to be the best retail location for my new retail gunshop in my hometown of Madison.

The Voicemail "Chase me" game
One of the questions I’m asked most is…if a prospect has asked me to call back how many messages do I leave before I stop calling?

Sales Skills For Service Professionals Part 1
The first of three skills every professional or sales professional needs to hone is the ability to ask provocative questions.

Lessons from the Vacation: REAL Time Management Insights
In this very full and overly-connected information-age, many struggle with creating and maintaining a healthy balance with work and personal activities. Discover a few meaningful professional and personal productivity insights revealed by common vacation-related situations.

Get Noticed… Get Referrals by Jill Lublin

The full title of this book is Get Noticed... Get Referrals Build Your Client Base and Your Business by Making a Name for Yourself. Is it really that easy? Is that all you need to do in order to build your business? If you learn to get noticed and how to get referrals, that is a huge step toward making a name for yourself and creating a successful business. Now, you need to learn how to do it right. That's where Jill Lublin's book is valuable to you. She explains what you need to get noticed, where to go to be noticed and what to do once people start to notice you.

How Playfulness Attracts Wealth-Yes, It's True!

As a Law of Attraction student and practitioner, you know that the better your feelings are, the easier you will attract what you clearly ask for. I would like to talk about the quality and feelings of playfulness. Are you aware that playfulness can make you even more prosperous? Most of us have been brought up with a strong work ethic. Often this work ethic has a serious tone to it. “If I work hard, then I’ll be wealthy.” “If I work longer hours, then I’ll deserve to be prosperous.” Even though we may not say that consciously, deep down, that is what many of us believe. We are brought up to feel that the only way to be wealthy and abundant is if we work very hard and make numerous sacrifices along the way. Otherwise we don’t deserve it-and it won’t happen. But that's not exactly true...

Learn Your Way to Success

What I've noticed about very successful business owners, they are always learning and growing. The majority do not achieve their high levels of success on their own. The coach I'm currently working with is in two high-end coaching programs that she invests thousands of dollars a year to belong to. Earning a million dollars a year and growing; something is definitely working for her. For your business to be better you need to be better and you don't get better by doing nothing! You are the average of the five PEOPLE you hang around the most. Surround yourself with people whom you want to be like.

What Workers are REALLY Thinking About in Meetings

The next time you worry that your meeting presentation might not be detailed enough, or you want to make sure you include all of the relevant data, or you want to re-do that PowerPoint slide one last time, you might want to reconsider. People apparently are not hanging on your every word. A study completed by Mindjet Business Meetings shows that people are so bored with traditional presentations and the same old meeting format that they are thinking about, well, almost anything but the topic at hand. A synopsis of the study can be foundin this article.

Cutting Through Stalls and Objections
There’s only one person who is qualified to handle a prospect’s stalls and objections, and it’s not the salesperson. It’s the prospect. If stalls and objections frequently come up in your sales calls, it’s a good idea to bring them up before the prospect has the opportunity. If you bring them up first, several good things happen:

The Truth About Why Clients Choose Your Business
As a business owner you’ve probably heard about three criteria people use when deciding to do business with you. Consciously, or subconsciously, people do business with people they know, like, and trust.

The Next Step
In the previous articles in this series, we discussed taking control of your destiny by considering franchise opportunities as that path. We then discussed how to tell if you are a good fit for the world of franchising. Now that we have you this far, we will discuss how to undertake the next step of finding the right opportunity for you.

Where, Exactly, Are You Going?
Are you sailing in the direction you want to go? Are you deploying your assets, your time, your energy and your intelligence to create the life you truly want? If not, don't blame the conditions. Instead, challenge yourself to become a more skillful sailor.

5 After Sales Marketing Techniques To Improve Customer Retention
Repeat custom is among the best that your business can hope for. Many businesses and service provider exist almost solely on repeat business and word-of-mouth so encouraging your customers to return to you for future purchases should be a primary concentration of your business efforts.

Negotiate Like A Professional
Negotiating can be done in a professional manner that can increase customer satisfaction while helping to protect both parties’ interests.

$759 Billion Wasted Each Year!
That’s not a statistic on the latest government pork-barrel spending spree; that’s how much American business spends on salaries for which work was expected, but not performed!

The Art of Enthusiasm
"Let you soul come alive and experience life through your physical being." Dr. Wayne Dyer, Secrets for Success and Inner Peace You can choose to be enthusiastic right now. Enthusiasm spreads joy. There is no fear, only love and inspiration when you express enthusiasm. Wouldn't you say these are powerful qualities you would like to create more of in your life?

What You See Is What You Get
Would you love to have dramatically different results in a particular area of your life? The secret to creating them doesn’t lie in looking to DO something different. Today’s article shows you what’s overlooked 99% of the time. Enjoy.

Are you ignoring customers?
Can you answer this question: how much revenue did your Web site generate for you in 2007? Maybe you'd increase revenue when you stop ignoring Web site visitors---who are really almost your customers.

5 Steps to Exceeding Customer Expectations
Every industry has an imaginary “bar” set for it either by an established leader or by the collective efforts of that industry over time. If your company can somehow raise that bar to new heights, you can take over control of the industry. Following the five steps outlined in this article can help improve your chances of discovering a game changing nuance to accomplishing just that.

Ten Top Ways for Managers to Motivate Their People
Motivating people is a sure way to get the best from them - yet it is not something for a to-do list. Motivation comes from consistent cultural shifts from within. Managers are the ones who can show behaviours which will make the difference and lead to a team of highly motivated individuals developing your business forward.

Enrich Your Time! Discover The Joys of Curiosity
Are you still Curious? Enrich Your Time!

How To Write Better AdCopy
Right now, you’re probably thinking, “Now he’s gonna tell us to read all the books we can find on copywriting.” Wrong, paperback-breathe! -- The first thing I’m gonna tell you is -- after you’ve read all those copywriting books for general knowledge; like learning english composition, grammar and syntax -- throw away those books and ...

Leaders are Always on Stage

As a leader you must never forget that you are the boss. You have power, and your decisions impact the lives and careers of the people on your team. Because you are the boss your people watch and analyze your every move-looking for meaning and clues to what you are thinking. What is most important to understand is that your people place meaning on your behaviors based on their own unique perspective.

It's All About Passion and Purpose
Productivity seems to be the Holy Grail of the twenty-first century. We spend tons of money, and even more time, on things like effectiveness training, time management, planners, goal setting instruction, and general productivity tips.

Time Management & Productivity: Can You Really Manage Time?
Time Management is an oxymoron. We can't manage time. Time moves at a relentless, constant pace. Productivity and time are closely related. If time can't be managed, how do we increase productivity? This article offers a radically different view of "time management".

No Time? …5 Steps to make the most of your days
Time, time, time - most people I come in contact with seem to lack it. And the challenge is that the only way to Make Time is to Take Time and, YOU are the only one who can take it. Here are 5 effective steps that can help you to succeed.

Are There Really Enough Hours in the Day to Be An Internet Marketer?
I have been asked time and time again, how much time I spend as an internet marketer. While my answer may be a little bit different than others, they may also have different results. See I started out as a part time marketer while I was still working 70+ hours a week. Wonder when I found the time?

Business, Politics and an Election
There is a revolution underway in our country and I hope that we find people who’ve managed in chaos before and gotten good results. I’ll borrow a couple of lines from the biblical book of Ecclesiastes. “To everything there is a season, and a time to every purpose under the heaven; a time to get, and a time to lose, a time to keep, and a time to cast away.”

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