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How Twitter Can Further Your Public Relations Efforts
For the the business owner, Twitter can be a powerful tool for public relations. Here's 4 key ways you can further your public relations efforts with Twitter.

Other latest industry news Related Articles

Youth Brands 2004
A year ago I spoke to The Medinge Group about American luxury brands. They were suffering. Now they have recovered. Customization now the norm, migrating downmarket (Vans). Latest news: brand extensions.
More Strategic PR Advice From Your PR Doctor
Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following tips for your news releases that will help get them on the news desk instead of in the news wastebasket.

Which Industries hold most promise in 2009
The January issue of Entrepreneur Magazine is out on the news stands and for those who have never read the magazine, January issue is dedicated to the Franchise industry. In this issue, there is an article (see link on my web site under News and Articles) that talks about the Magazine's predictions for Franchise Industries that hold the most promise for growth and stability in 2009. Interestingly enough, I wrote a blog about the very same topic in October of 08 (See blog titled: "Businesses that are still making money in this economy"). Almost every industry that is mention in my blog is mentioned in the Magazine's article. Now I am not saying that I am the smartest man alive, but it is comforting to know that the experts agree with my views and that I am on the right track. There have also been plenty of talk about how Franchise ow
Getting Into Google News
As a website owner, I’m sure you are always looking for new sources of traffic. Have you considered Google News? If you regularly publish news in your industry and want to be seen as a source for news you can request Google include your site.

Social Media Marketing for your Business
Social media marketing is the latest marketing tool that you can effectively use to reach out to your customers. While discounts, free downloads, and latest industry news are the favorites, celebrity meetings and associations are not that popular. You basically need to find out what works best for your business and go for it.

Solar Energy Showing Promising Signs After Years of Disappointment
After years of over promising and under delivering, the solar Industry is finally starting to show some interesting developments which have the potential to make solar power as cheap as fossil fuel on a cost-per-watt basis within five years. We take a look at some of the latest technical and product developments in the Solar Industry and the companies behind them.
Living Stories: The Internet Strikes Again
As more and more of us choose to forgo darkening our fingers with newspaper pages and turn to opening web pages instead, we ask ourselves - are the days of sitting at the breakfast table with some toast and the Morning Herald soon to be a distant memory? It sure seems that way, as online news becomes more popular as more of us choose to access the latest news stories and updates via the Internet. As the world of online steadily integrates itself into our everyday lives, leaving many of ‘tech savvy' Generation Y wondering what ever did we do without it, it seems inevitable that staying in touch with the global community and knowing what is happening will become online activities too.
News Releases: Writing to Get Noticed
News releases are a great way to gain visibility. The very concept of what constitutes news has changed and this article will show you how to create and distribute news releases effectively for today's media environment, with tips on how to develop news release topics.

Historical Perspective
If the name Edward R. Murrow is not familiar to you, you need to talk with your parents or grandparents, and they will likely tell you that he was among the first, and certainly most significant, television news reporters of all time. If you were to poll the news industry to determine the most influential news person of the 20th century, the top response would likely be Edward R. Murrow. He became famous for his reports from London during World War II.

Don't Become a Digital Dinosaur
Today's Internet means amateurs have more power than ever before. This is good news and bad news. The good news is that anybody can have their say. But the bad news is that anybody can have their say! If you still want to be "The Go To Guy/Gal" in your area of expertise, you'd better be out there, making a contribution. You can bet your life somebody is else doing it - on your turf, to your clients, in your market.
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