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Make BIG profits using little words
Little words can help you increase your sales and profits. Because of increasing marketing and selling costs you must find ways to maximize the impact of each and every contact you and your marketing materials have with your prospects. You must make sure you have a very high impact that creates the perception of value to the customer. You must: •Attract the prospect's attention •Get the customer to purchase your products / services •Get the customer to use more of your products / services

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Choosing Our Poison or Choosing to Let Go
I am running late for an important appointment and speeding down a two-lane highway. Suddenly I come up behind a garbage truck lumbering along well below the speed limit. The highway is full of oncoming traffic, curves, and hills so I can't pass. If I start to get angry, pound the steering wheel, and really work myself into lather about this, who is in control of my emotions at this point - a garbage truck or me?

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