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Lesson #2: Connect with Your Customers
“To be a really successful entrepreneur, you must constantly strive to understand your customers. You must also appreciate them and care about their happiness, ” says Stewart. “There are no people more important to me in my business life than my customers.”
I Missed the Joy
One of the biggest dreams in my life has been to become a published author. That dream came true last week. Last week I launched my first book - Defy Gravity. And I was so stuck in my own Gravity, I missed the joy.
The Invisible Close Sales Nugget: Position Your Preview Call for Phenomenal Results
I launched my teleseminar with a preview call that revealed my exact formula for how to craft a profitable “Invisible Close” preview call. The first part of the formula for crafting a profitable preview call that sells is Positioning. At the beginning of your call, to get your listeners on board fast, you need to position five specific areas.
Keep Your Eye on the Revenue
Regardless of how you choose to create your go-to-market strategy, how you execute your launch, how you drive momentum - there's one key to a great launch. Keep your eye on the revenue. That's your true measure of success.

Powering Momentous Market Launches
Successful market launches are more than a single Lightning Bolt announcing availability. Great launches are all about building momentum, creating buzz and ultimately, announcing success. That's what Rolling Thunder is all about.

What are your competitors doing
An important aspect in any strategic marketing plan is solid market research or analysis. Others may call it competitive research/analysis/intelligence, but they all boil down to one thing: knowing what goes on in your industry from trending to movement in your competitors’ businesses and such before laying down your marketing campaign.

Other launches Related Articles

Why Home Online Business Pre-Launches are Dangerous
Why are home online business pre-launches dangerous? Well, first off, how many pre-launches have you seen that never even make it to the launch date? I tracked a few for this article and out of the 5 I watched, only 1 got off of the ground...
Launching a product with a SPIDER
SPIDER is an acronym for See, Plan, Imagine, Design/Sell, Execute and Renew. Dager also added: “This is compilation of 30 years of product marketing launches in the process equipment field.
Powering Momentous Market Launches
Successful market launches are more than a single Lightning Bolt announcing availability. Great launches are all about building momentum, creating buzz and ultimately, announcing success. That's what Rolling Thunder is all about.

Online bestsellers; utilizing Internet systems
Online book launches can be a springboard into other opportunities such as additional product development, speaking and consulting jobs and increased expert status.

Sales Training in Today’s Economy
Sales training in today’s economy will contribute more to your bottom line than any other activity. You will see how sales training will affect budget cutbacks, sales incentives, new product launches and personal growth. Let me share with you

Is Your Timing Keeping You From Being Successful In Your Business? Part 3
There's a reason why product launches work and there's a reason why you reach more people (and make more money) if you control yourself, don't race through it and do it right. Here's why.

Successfully Launching a Consumer Product or Business
Over the past decade I have been lucky enough, in my career, to experience a broad range of product launches and business openings all with different budgets, timeframes and objectives, that have helped shaped the way that I now operate as a PR consultant.
Should You Sell During the Holidays?
This time of year we get this question a lot: "Is it a good idea to run promotions or do launches or even just sell during the holidays?" The truth is, anytime is good when you can connect what you're doing to what people are really concerned about.

3 Mistakes Conscious Entrepreneurs Make When Launching a Product or Program
Of all the marketing tools out there (and make no mistake about it, product launches are a TOOL -- nothing more, nothing less) product launches have got to be the most frustrating, misused and misunderstood tool. There's nothing that will bring an entrepreneur to their knees faster than a busted launch, which is why I thought I'd take some time today to discuss the top 3 mistakes entrepreneurs make when launching a product or program.
SELL SMARTER; NOT HARDER: Part 4
THE PERILS OF PRODUCT LAUNCHES: Even for well-known, well-established companies, new-product launches aren't easy. From the Marketing standpoint, the most-serious mistakes are made while wearing rose-colored glasses when assessing prospects' Wants and Needs. Because you love the idea, you think everyone else will too.

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