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A Shiny Needle in the B2B Marketing Haystack
There's so much information available across the web. It's tough to find relevant content for your own B2B efforts, kinda like that proverbial hunt for the needle in the haystack.

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Rent a Brand
Brand licensing has exploded in recent years. With licensing, the overhead and learning curve associated with launching a new brand are eliminated. Launching a product under a trusted name is also less risky than introducing a product on its own. According to Julian Clarkson, Strategic Planning Director at Mercier Gray, "A product launch under an existing brand is about three times more likely to succeed than a newcomer with the same product in the same category without the association with the existing brand."
Should I Handle My Own Public Relations Campaign
Should you handle your own public relations campaign? No, not if you don’t know the process or truly understand the intracies launching a PR campaign. Can you? Yes, at least to a point.

Surprising Ways PR Can Build Your Business
When launching a PR campaign, once you get the story out there, you never know who is going to see, hear or read it.

Affiliate Marketing Business - How to Reach Your Goals
What are your goals when it comes to having a top affiliate marketing business? Are you finding it difficult to get from point A to point B? This article will help you take it one step at a time.

Lesson #4: A Great Businessman is Only as Great as His Vision
What is the difference between an average point guard and a great point guard? According to Johnson, it all lies in the vision. Great point guards see the court differently than everyone else. They envision where they need to go and how they are going to get there before they even touch the ball. Johnson, unarguably one of basketball’s greatest point guards ever, used that very same vision in crossing over to the business world.

Before launching your first blog
Things to consider before launching your first blog
Garber on Business: Shipping across the country -- or overseas
Moving items from point-A to point-B used to be a simple matter. Now you practically need a degree in logistics, and -- as they say on TV disclaimers -- "results may vary."

Launching a Job Search and Effectively Landing in a Turbulent Environment
Launching your career search should be a very serious and focused project as there is so much on the line. Then, why do so many of us fly by the seat of our pants when it comes to getting prepared for all the things that need to happen prior to launching our search?
Small Business: Launching Your Own Product....
Launching a new product in any market (online or offline) can be daunting process and launching a new product online, can be even more daunting for a newcomer. However, if you apply the following tips, you will find that it is not impossible to do and will set you well on the way to success.
The True Value of Medical PR
As a physician, when launching a PR and media relations campaign you can have a number of objectives. Your aim may be to bring in more patients, to establish your practice, to establish yourself as one of the primary experts in your field, or to separate yourself from the competition. All those objectives are sound and can be accomplished through public relations. One of the most important aspects to keep in mind when launching a campaign is how important the information you’re offering can be. Through the media, you’re able to directly communicate with hundreds, thousands or millions of people. Your information can offer hope guidance, options and solutions. Your campaign could help change lives.

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