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Elite athletes find key to corporate success
For Cathy Freeman and Ian Thorpe and now Stephanie Rice and Michael Phelps Olympic success has literally brought fame and fortune … but their high profile success is not just about the colour of their medals. With the Olympics just over I can’t help but think of all the other athletes who won medals and wonder how many of them will end up with amazing sponsorship and media deals like Cathy, Ian, Stephanie and Michael. Not many I’ll bet. And with the Paralympics just begun, how many of these athletes will capitalise on their talent and success with lucrative sponsorship and media deals? Maybe even less.

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Fashion Forward: The Early Years of Ralph Lauren
Lauren was working as a salesman for Brooks Brothers in New York when he decided to jump head first into a new venture: Lauren was going to start designing his own ties. After hearing the news, Lauren’s boss told him, “The world isn’t ready for Ralph Lauren.” Today, with over $4 billion in revenue, Lauren has taken the fashion world by storm. But his newfound fortune is a long way from where Lauren started off.

Ready to Wear: Lauren Launches His Line
Lauren’s handmade neckties were flying off the shelves. It was a conservative time in the fashion world and Lauren’s ties, showy as they were, were making a splash. But Lauren knew that if he was going to stick around in the business for much longer, he had to follow that up with something else – and fast. In 1968, with the help of a $50,000 loan, Lauren founded Polo Fashions. He chose the name not because he liked the sport; indeed, he had never played polo before in his life. But to Lauren, the name symbolized power and style – an image he wanted his clothes to project.

Lesson #1: Do Something that Excites the Senses
Lauren is an avid car enthusiast. His rare and classic car collection has won numerous best in show awards and has been featured at the Boston Museum of Fine Arts. But for Lauren, spending money on expensive cars was never just about driving fast or looking good.

Lesson #3: Build a Brand that will be Around Tomorrow
“I am not looking like Armani today and somebody else tomorrow,” says Lauren. “I look like Ralph Lauren. And my goal is to constantly move in fashion and move in style without giving up what I am.”

Lesson #4: Tune In and Pay Attention
“It’s about broadening your scope through history and living your life,” says Lauren. “Tune in and pay attention.”

Billionaire from the Bronx: How Ralph Lauren Achieved Success
“There is a way of living that has a certain grace and beauty,” says Lauren. “It is not a constant race for what is next, rather, an appreciation of that which has come before.”

Ralph Lauren Quotes
Ralph Lauren Quotes

A Passion for Fashion: Wang Gets Down to Business
Wang’s work schedule as a design director for Ralph Lauren was far less hectic than it had been at Vogue, allowing her more time and freedom to engage in other pursuits. One of those pursuits just happened to be falling in love.

Work and Play
I will always remember George Burns stating, "If you love your job, you will never work a day in your life." George Burns enjoyed his life and his work for a century. If you enjoy what you do, you can substitute the "Thank God it's Friday" club for the "Thank God it's Monday" club. Beyond what you do for a living, you will receive tremendous benefits if you enjoy the people you work with.

Shifting Sales Environment Creating New Role For Enablement Solutions
This article, featuring our good friend, Jim Burns, CEO of Avitage, rightly points out that content is needed at every stage of the buying process, including after deal hand-off.

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