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A Business Alliance is Not a Marriage - Part 4
“What kind of team building can we do to get both sides of our business alliance working better together?” “How can we get them to trust us more?” “As partners, shouldn’t we be looking at the balance between risk and reward equally?”

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Mental Toughness=Profits and Success Today
All sizes and shapes of companies are focused on survival in what Tom Peters calls our “Looney” times today. And, I have focused a lot on survival strategies with my clients. However, strategies, tactics, methods, and techniques are not the total answer. My thinking about survival in our recession has been profoundly influenced by a book called "Deep Survival: Who Lives, Who Dies, and Why" by Laurence Gonzales. It's a book that chronicles incredible stories of survival in plane crashes, getting lost at sea, surviving in Arctic temperatures for weeks, etc. And one theme comes through like a beacon. It is not the physically strong that survive. Surviving [and profiting from this recession] all starts with a single decision.
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