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lead stories Tagged Articles
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WHY A DOWNTURN IS THE IDEAL TIME TO INVEST IN PR
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| PR guru Richard Swancott explains how public relations will give you the best possible return on your marketing spend - especially when times are tight. |
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Other lead stories Related Articles
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What The Media Wants
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| The media wants stories, not products, not services, they want good interesting stories. So, give them what they want. |
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A South African’s Homemade Paraglider
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| Most of the stories on AfriGadget are stories of work-based ingenuity. However, every once in a while you get an incredible story about someone who creates an amazing do-it-yourself “fun” item. |
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Busting The No. 1 Social Media Myth: The Real Secret to Explosive Online Marketing
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| YouTube, Twitter, Facebook, MySpace…. What do all these stories have in common? They all received massive amounts traditional media coverage, which is what really broke the stories. Online media can spread like wildfire, but without the serious clout of mainstream media coverage, online stories generally remain an Internet phenomena. Without traditional media attention, the Internet can create success stories - but not stars. |
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Persuasive Writing: How to Harness the Power of the Story
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| Most people love stories for entertainment-we go to the movies to watch stories, we read novels before bed, and we share our own stories with friends. But aside from the entertainment value, storytelling is a powerful marketing and selling technique that you can use for business-related writing projects. And by understanding how stories work, you can engage your readers and teach them with examples that illustrate your ideas. |
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Global Branding Starts Here
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| Telling memorable stories about your customers’ real-world experiences can build your credibility, add moxie to your sales/marketing and luster to your brand. Stories are readily available to any business that has satisfied customers-and that means every viable business on the planet. You can adapt customer stories to a variety of business needs, for instance by tailoring their length and details to fit different venues and audiences. |
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More Mileage from Branding
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| Let’s say your online business-or your local business with an online presence-has some really strong customer stories. Where can you place these stories on the Internet to enhance your brand, boost credibility and support your sales and marketing? There are numerous online ways to use customer stories. You could try any or all of these: |
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The Miracle of Failure
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| If you're trying to build your inspirational leadership, make sure you have good stories to tell about your successes. But don't leave out the lessons from your failures. Those might be the most inspiring stories you have to tell.... |
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4-Step Visual Storytelling: How to Build a Story that Connects
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| If you want to lead effectively, share ideas and motivate people to take action, knowing how to tell effective stories will go a long way to helping you achieve your goals. |
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The Devastation of Inner Emptiness
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| The news stories of sexual addiction lead us to ask \"Why?\" |
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StorySelling “How to Write Mini User Stories”
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| Why: Use mini user stories, with the right sales message, so that your salespeople are able to sell value and differentiate your offering instead of pitching product and reducing price.
Mini User Stories: Make the stories short. Use only one constraint per story otherwise you risk flooding the Buyer with too much information.
Make the Buyer the Hero of the Story: Many Customer Stories make the company out to be the hero who rode in on their white shinny horse to save the Buyer.
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