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Qualities of Leadership Part 5 Effective Communicator and Core Values
This is the fifth article in a six part series which discusses the Qualities of Leadership. It builds on what was covered previously so if you haven’t read the previous articles, be forewarned. In this article we will discuss in greater detail the next two of the qualities of leadership: Effective Communicator and Core Values

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Its All About Values
Whether you recognize it or not, values are at the heart of what you’re doing and where your business is headed. Think of it as being like gravity. Whether you believe in the concept of gravity or not, it is going to impact everything you do without regard to your belief. We are all driven by our values, so, it only makes sense to figure out what your values are and then see how they match up with those of your employees. Of course finding out what their values are is another story that requires yet another type of effort. For now we will just look at YOUR values and those of your company.

Nine Commitments That Will Emphasize Business Ethics and Company Core Values Are Extremely Crucial To Your Business
In the last few years, business ethics and company core values are among the most critical discussions I facilitate during strategic planning and business coaching endeavors. This is partly due to he tremendous negative reaction to corporate ethics scandals. My encouragement to clients is to go “public” with their core values and ethical standards so it becomes known what the company stands for and how the leaders will conduct business. So, you may ask how would a business go about establishing and emphasizing a set of core values and ethical standards? Based upon my personal and professional experiences and research, I would recommend making the following nine commitments:

Bumping Into Your Organization’s Values
If you asked employees to recite the organization's values could they? More importantly do those values instantly determine their course of action? This article will help you better integrate your values into the culture.
How do you create corporate values?
How should the corporate values be created? Where do they come from? Can the brands a company has have their own values? Can these extend the corporate core values? Where do the brand values come from? Pasi, Sales and Marketing Executive Finland
Some Common Misconceptions about Values
Although values are at the core of leadership, many people may not be completely faithful to the notion of leading according to their personal values. Oftentimes situational demands and inter-value conflicts can cause leaders to spend considerable amounts of time of doing non-values related activities, and doing so can result in diminishing levels of effectiveness.

Motivating people -how do leaders do it?
Good leaders expand the horizons of what is possible through a stream of ideas. They make work worthwhile. They go beyond knowledge and skills and evaluate, counsel, and place people using a framework of values and critical-to-work behaviors. They ensure process improvements. Great leaders develop good leaders by investing their expertise and time in people. Such great leaders regenerate their organizations. They are truly regenerative leaders.
How great leaders use values to drive performance
Great leaders instinctively know the importance of values. Values create the organizational culture. When articulated and implemented consistently, values reduce the need for close supervision, engender trust and co-operation with suppliers and customers, and raise performance. Great leaders recognize this. That is why they commit substantial personal time to articulation and implementation of values. They are also good at mastering paradoxes of values.
Living from our Higher Values
The basics of human behavior requires that we live to our highest values, thus in so doing we are congruent with our true selves. Higher values always dictate to us from within whereas our lowest values are motivated from outside forces. When we live to our higher values we will operate/work spontaneously, we will be working on what we love and we will have a smile on our faces. We will be self-driven when aligned with our highest values. On the other hand, when we are operating from without, we need constant motivation and push. Our days are a “drag” and our whole lives can be described as “unlived lives” in that we are not doing what comes naturally to us. When we set goals aligned to our highest values we are inspired and will succeed.

Leadership Truth #1 - Great Leaders Operate from a Set of Values
Values are the underpinning of everything we do. Great leaders have a concrete set of values that they operate from on a daily basis. Where do these values come from?
Strong Leaders are the Real Deal
We all know that strong leaders are the real deal. They embody the leadership clichés like "walk the talk" or "lead by example." Strong leaders maintain a close connection between what they say and what they do. Their video is in sync with their audio. The vision (and values and purpose) they set out for their team or organization is no different from what they set out for their own lives. Leaders don't try to make others into something that they are not themselves.
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