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Moms Picky About Work from Home ‘Offers’
There’s a new brand of ‘mom’ out there and she is a tiger to deal with. Moms have long been the target of advertisers.Women have a need for a trustworthy and reliable way to work from their homes. May is Work at Home Moms month! It’s a great time for moms to explore working for themselves. Seek a company with credentials you can trust. It is true that there are legitimate, ethical and reliable ways to work from home. Learn what questions to ask and what information to look for. Free eReport.

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THE TRUTH ABOUT BRANDING
Brand. Brand. Brand. Every company today wants to be a brand company. “We are a brand experience company,” or “we have just completed a rebranding campaign” seems to be the new, must-have mantra of organizations. This trend is almost overwhelming and far too often severely misguided.

Creating a Strong Internal Brand: You Can Take it to the Bank
Creating and nurturing a strong internal brand - and the employee engagement that it creates - seems to the overriding "secret sauce" shared by leading companies across industry sector. And these leaders have figured out that the strong internal brand doesn't simply result in a nice place to work - it has financial rewards as well.
A.S.A.P. Branding” Part III: Why Every Brand Needs an “Adjective
You may be wondering why, as my headline states, every brand platform “needs an adjective.” By this I mean every brand needs to own a word in the mind of consumers. Why? Let me illustrate with peanut butter - Jif peanut butter, to be specific. For decades, television ads for the Jif brand ended with the tagline, “Choosy Mothers Choose Jif.” Obviously, the branding strategists behind Jif hoped to associate this word “choosy” with their peanut butter. (Notice how superior product quality is implied, not stated, through use of the folksy term, “choosy.”) Today, Jif’s tagline remains virtually unchanged. Talk about a successful branding strategy: Jif has been the leading peanut butter brand in the United States for over 27 years.

Check Your Brand Positioning in 5 Minutes
Understanding brand positioning is very important if you want to correct misconceptions and off-brand opinions of your brand. You may have every intention of analyzing your brand to make sure that it is in a position of strength by participating in scientific research to that end. But first as a litmus test, you might find it useful to do a little under the radar analysis to get a quick feel of your stake holder's opinions regarding your brand positioning. We are going to casually ask them.
What Do You Stand For? What is Your Brand?
Your brand isn’t just a logo or a marketing scheme. Your brand is the promise of the value your customers will receive. A strong brand not only builds relationships – it nourishes them. So how do you develop a brand that works for you by heralding a clear, compelling message people want to hear?

What Motivates Facebook Users To ‘Like’ A Brand’s Page?
The primary target for companies who have a presence on Facebook is to continually acquire new fans. It is hoped that through engagement with these followers, their friends may also be tempted to like the brand and all of the hard work will result in uplift in sales of the business' product or service. However, why do people choose to ‘like' a particular brand and how do you encourage Facebook users to follow your page? One of the UK's leading social media agencies, Punch Comms, has looked at some recent research and compiled the following advice to assist companies to develop a strategy for fan acquisition.
The Importance of Protecting Your Business Assets
No-one likes to hand the reins of their baby over to anyone else. You built the business; you made the early sacrifices; so you should be the one leading from the front, right? Yes, you should be leading. But do your customers really care who’s leading as long as your business meets their needs?
Do Bean Counters Understand Brand Value?
A company's brand has real value. Brand makes up 48% of Coca Cola's brand enterprise value. But outside of the Fortune 500, do CFO's and financial managers of small to medium size companies understand brand value?
Your Brand is More than a Logo or a Tagline
Many people in business believe their logo and slogan make up their corporate brand. And while they are integral to a company’s image, there is so much more to what a brand really encompasses.Your company's brand is its evidence of distinction. Your company's brand strategy is the adoption of that brand by everyone in the company and the process by which the promise of that brand is delivered to your customers.
Harness the Depth of Power In Your Brand
There’s a common misconception in the small business world that looks like this: Brand = Logo That’s simply not the case–a brand is so much more! If you think your brand is the same thing as your logo, then you’re missing out on your chance to harness most of your brand’s power.
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