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The Pickle King: The Early Years of Henry J. Heinz
He started grinding spices for his mother in the basement of their Pittsburgh home when he was just six years old. Later, when Henry Heinz founded his company, it was little more than a one-man operation of peddling horseradish sauce door-to-door. But today, the HJ Heinz Company has over 110 locations across six different continents, and is one of the leading brands in the food industry.

Ten Questions with Kathleen Gasperini
Kathleen Gasperini is the co-founder and senior vice president of Label Networks. We met in May, 2006 at the Surfing Industry Manufacturers Association conference in Cabo San Lucas. Her company helps leading brands such as Apple Computer, Verizon Wireless, Pepsi, Vans, Levi Straus, and Burton Snowboards understand the global youth culture.
Kraft Buys Into the Mirage of Vendor Rationalization
In yet another example of the "when will they ever learn" category, About.com's Martin Murray's article "Kraft To Rationalize Vendors" reported that the company "announced that it is planning to cut its supplier base in half, affecting more than 30,000 businesses, but possibly saving Kraft more than $300 million a year." Putting aside for a moment that enterprise-wide rationalization strategies rarely deliver the sustainable savings that are expected - it would be interesting to see how the $300 million per year number was actually calculated - history has shown that the "sifting" process usually results in a supply base composed of the least desirable vendors.
Pricing, Branding and Communications – Key Elements of Excellent Marketing
Inadequate attention to price and inappropriate pricing strategies based on poor understanding of customer need and value are eating away at companies' bottom-lines.
Here is the step by the step process of hyper responsive opt-in email lists:
This is the final article of the series on using email autoresponders in your business to connect deeper with your clients and prospects
Procurement considerations when dealing with a merger? (A PI Q&A)
Network Member Question Aside from the basics of spend analysis and eliminating redundancy, I’m curious to hear of other’s experiences in dealing with merger/acquisitions and how the cultural elements were addressed in terms of promoting the use of preferred vendors and the adoption of expense management policy. What are some best practices to promote optimal adoption of the governing policies and procedures in the absence of spend management technology? Paul Nilsen Purchasing Manager – Willis North America New York, NY

Other leading brands Related Articles

Ten Questions with Kathleen Gasperini
Kathleen Gasperini is the co-founder and senior vice president of Label Networks. We met in May, 2006 at the Surfing Industry Manufacturers Association conference in Cabo San Lucas. Her company helps leading brands such as Apple Computer, Verizon Wireless, Pepsi, Vans, Levi Straus, and Burton Snowboards understand the global youth culture.
Retailer Brands - Lessons from UK and what it takes
Retailers are assuming that consumers will embrace retailer-owned brands. They may be in for a big surprise. Hopefully, being sensible, they will have researched this move. Not to do so would be naive. It is suggested that Stephen Cain, when at Coles, was behind the plan to move to a higher percentage of retailer-owned brands. Maybe, but it is worth pointing out that his experience of UK food retailing was with ASDA - a committed EDLP strategist. ASDA increased its percentage sales of retail brands in recent years by relying on PRICE not VALUE. There is a difference!
"Don't Think Pink: What Really Makes Women Buy—and How To Increase Your Share Of This Crucial Market" by Lisa Johnson & Andrea Learned
Johnson and Learned provide an insightful look into how women want brands to communicate to them, how brands should listen, and what women really want. Rating: 4/5
The Pickle King: The Early Years of Henry J. Heinz
He started grinding spices for his mother in the basement of their Pittsburgh home when he was just six years old. Later, when Henry Heinz founded his company, it was little more than a one-man operation of peddling horseradish sauce door-to-door. But today, the HJ Heinz Company has over 110 locations across six different continents, and is one of the leading brands in the food industry.

Multi-brand strategies - pitfalls and pluses
As franchising grows in Australia so does the number of franchisors that operate more than the one brand. Rod Young from DC Strategy discusses the multiple-brand strategy. They may be disparate brands, not related to each other except they occupy retail shopping centre space. For example, the Pets Paradise, Warner Bros. Studios (all company owned) and Billy Baxter’s Coffee Shops are all controlled by the one group. Alternatively, and more commonly, multiple brands in related industries such as the Donut King and BB’s Café brands owned by Retail Food Group, the Muffin Break and Jamaica Blue brands owed by Foodco Group, and the Drytron and Bizzi Beez brands owned by Fibrecare Group, are long established multi-branded networks.

Food franchising come of age in India: FICCI
Food franchising has come of age in India. Northern India boast of having 70% brands of 408 brand franchisors, Western India with 386 brands, Southern India with 250 brands and the Eastern India with 58 brands. Over 30% of new food outlets which are coming up in almost all the cities across the country are through franchise system, 17% share of food and beverages in the organized sector is operated by franchisors in the country. There are 1200 franchisors at present, out of which 150 are exclusively dealing in food and beverage retail 75% of which are of Indian origin and rest are international.
Low Cost Franchises – Investing in Business Ownership
Although most people think that franchise ownership requires a large investment, that is not really the case. According to the experts at Franchise Direct, one of the world's leading portals for franchise and business opportunities, there are many franchise businesses available at significantly less cost than typically associated with big name brands, like MacDonald's.
Four examples of luxury brands leading the way in social media
Four examples of luxury brands who are leading the way in social media.

The Importance of Protecting Your Business Assets
No-one likes to hand the reins of their baby over to anyone else. You built the business; you made the early sacrifices; so you should be the one leading from the front, right? Yes, you should be leading. But do your customers really care who’s leading as long as your business meets their needs?
Social Media Principle 5 – WITH People, Not TO People
Marketing is something you do WITH, not TO, people. Successful brands realise that being social isn’t about where, it’s about how for the last 30 yrs or so, brilliantly controlled brand management was the perfect approach for persuading a mass market of credulous consumers who eagerly put their faith in brands.
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