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The New Old Timey Customer Service
Whatever happened to Lee Roy Clark? Mr. Clark was the grocer in my South Georgia hometown. He was my introduction to what it meant to be a "merchant"—courteous and eager to help all who came into his small all-purpose store. The business world is today rediscovering the value of service that permeated Lee Roy Clark's bones. The Lee Roy Clarks of yesteryear get no credit for using methods now attributed to Disney, USAA, Nordstorm, and Ritz-Carlton Hotels. What happened between the early 1950s version of small-town service and its present-day renaissance? How did the business world move so far away from Lee Roy Clark and why is his brand of customer service now so eagerly sought?

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