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Marketing Strategies: Create Your Own Version of the Holidays
Do you let traffic and consumerism affect your holidays? Learn how to create a holiday spirit that uplifts you! This article gives you some great tips on how to create your own unique version of the holidays.
How to Become the A Plus Professional Salesperson Who Wins More Sales
Would you like to be the A plus professional salesperson in your organization that wins more sales? What does that mean for you? More money? More recognition? Greater peace of mind? So what do you need to do to become that person?
Tips on Writing Features vs. Benefits
Repeat after me – people buy benefits! And yet most small businesses still write their copy as if all someone is interested in are the details about their product. When someone wakes up in the morning and they are feeling cold they think "I need to get warm ". They don't wake up and think "I must go and buy a 5-bar radiant heater."

Choosing a Name for Your Franchise Company
Many new franchisors find it necessary to choose a new name for their franchise company when they begin preparing to selling franchises. Selecting a business name is an extremely important step in developing your franchise program. The right name can help your franchise expand more quickly. The wrong name can hurt you in both the short-term and long-run.Here are some suggestions about choosing a name:

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How To Avoid Left Turns
My wife is afraid of left turns. So before I drive anywhere with her in the car I visualize the different routes in my mind, and choose the one with the fewest left turns.

When Tactics are not Enough
The buzz is all about hits on a radio show or mentions in a newspaper column, Look out!!
Guerrilla Television
Television time is more inexpensive than ever. It can also be more effective than ever if you understand it. This column will help.

11 Reasons why you better make sure the customer is always right!
A customer just left you, or left your store unsatisfied. How many customers did you just lose? One, two because he will tell a friend of his dissatisfaction, three because he will tell 2 friends? Would you believe ten or more?
There Are No Dumb Business Questions Not
I've gotten a few head-scratchers in response to this column. You know who you are, but don't worry, your secret is safe with me. I have a confession to make. Writing an advice column, whether it be advice for love or money or business, is often hard to do with a straight face. Occasionally a question comes over the digital transom that just makes me go, "Huh?"
Tapping Your Untapped Market
There is a whole world out there that is in need of your services that you are not taking advantage of. There are a variety of niches and demographics that are left without pursuit. Especially in tougher economic times, this is just money being left on the table. Below are a few different areas that businesses should consider to expand their client base.
Creating Bullets and Using Bullets Efficiently
To create bullets, take a pad of paper. List all the features in the first column, the advantages in the second and the benefits in the third.
Employees Need More Than a Warning
Many businesses use progressive discipline as a strategy to reduce disciplinary infractions. For some employees the strategy has a positive impact while for others it results in receiving additional warnings. In many cases additional warnings lead to dismissal for cause which impacts employee turnover. Businesses can reduce the adverse effects of providing employees additional warnings which lead to dismissal for cause by providing employees with professional development when they receive a warning. The left-hand column activity provides employers with a professional development tool that ...
Economic Crisis Affects Our Coffee Production Industry
The global economic crisis that occurred recently has left a number of individuals bankrupt, several companies closed down and debts left unpaid. One of the biggest industries that the crisis has affected is the production of coffee.

Using Website Bounce Rate to Improve Your Small Business Marketing
The bounce rate your website receives indicates how many visitors came to your site and left without doing anything more. Bounced visitors are those who didn't visit any other pages, didn't submit a subscription form, didn't watch any videos, etc. They came and they left in a flash.

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