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THE FOUR MAJOR DIFFERENCES BETWEEN EMAIL AND DIRECT MAIL
While there are many similarities between email and direct mail copy, there are four key differences to be aware of. Here are four of them:
How to Create an In-Demand Information Product in 30 Days
It doesn’t matter what kind of small business you have, you can create a downloadable information product in 30 days or less. Information products are in demand, and you can use them in multiple ways.

Promoting Your Internet Home Based Business with Article Marketing
This article is about promoting your Internet Home Based Business using article marketing. Thousands of business entrepreneurs on the Internet adopt this form of marketing and promoting. News and information you can use.
Don't Lose Your Focus
Of the many obstacles business people face one of the hardest to overcome is our loss of focus.

Four Things All Business Opportunity Seekers Need To Consider For Success
Finding the proper business opportunity is not an easy task. These concepts will help eliminate the chances of becoming an awful statistic in this industry.
Are Your Prices High Enough?
You love to get new clients for your business. You work hard developing your skills and marketing yourself and the payoff comes when someone says, yes, yes, they want to hire you! Hooray!
Where and How to Learn Exactly What People Want to Buy
Small business owners often make the mistake of creating and marketing products and services that they are passionate about without learning first if there is a need or demand for them in the marketplace. This can lead to unnecessary struggle, frustration and disappointment. You think you’re doing everything right but the sales just aren’t rolling in.
Do you have to be lucky to be successful?
Do you have to be lucky to be successful? I take time to think about my articles and an idea for one came up a couple of months ago and coincidentally whilst thinking on the topic, an associate sent me something on the same lines as my thought process.
Trapped by your business?
As with all my articles they come out of real experience and my on going conversations with MD’s and Directors. I have been quite active in the business acquisition marketplace recently on behalf of a client. The word “trapped” has come up a number of times in my travels.

Management and Mentoring with Unconditional Positive Regard
This article is the first of a series of three covering the core conditions model developed by Carl Rogers and its application to Management and Mentoring. These core conditions were developed for use in Person Centred Counselling Psychotherapy and from my experience have great relevance to Management in general and my Mentoring practice in particular. Carl Rogers’ view was that everyone should be judged positively no matter what (and I mean no matter who they are or what they have done). Rogers described it as “Unconditional Positive Regard” or UPR for short. The Rogerian view is that everyone is born with a positive approach but held back by externally imposed “Conditions of Worth”.

Mentoring to hear what you say, to know what you think!
I recently read in a book a quotation variously attributed to E M Forster and others “How can I know what I think, until I hear what I say?” Managing Director’s endeavour to direct their staff and their company to move forward and would do well to read this quotation and think hard on it. How can others do what they want when they do not understand what the MD thinks or knows? And how can they know that if the MD doesn’t that have that clarity.

Mentoring is Good For You
SME businesses have gaps in their critical skills. They run on sparse resources (people, time and finance) all focused on lots of operational details and red tape. In addition this focus is skewed by personal passions or backgrounds. What they need is a mentor!

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How To Avoid Left Turns
My wife is afraid of left turns. So before I drive anywhere with her in the car I visualize the different routes in my mind, and choose the one with the fewest left turns.

RoP Return on Prospecting inventing a better mousetrap
The majority of sales teams we consult are still forced to cold-call and produce quantity in an attempt to fill the funnel of the pipeline. The definition of “cover” was some mythical rule-of-thumb like 3:1 meaning 3 times value in pipeline to cover target. Little regard was given to sales “cycle time” or time left in financial year – the mantra 3:1 became a KPI and we’ve seen salespeople fired for not driving pipeline! How silly can that be? Quality prospects which meet our engagement criteria and a 1:1 win ration means we don’t add lost cost-of-sale to the cost of those we win. We’ve seen sale teams DOUBLE their attributed product profit margin by changing the way they prospect and engage. Register to download this FREE white paper on the new trend to limit cold-calling and how to utilise the salespeople’s freed up time to SELL!
Finance Terms Made Simple
Do terms like "gross margin" and "deferral of taxes" scare you? If so, then this short reference guide is what you're looking for!
11 Reasons why you better make sure the customer is always right!
A customer just left you, or left your store unsatisfied. How many customers did you just lose? One, two because he will tell a friend of his dissatisfaction, three because he will tell 2 friends? Would you believe ten or more?
“People”…The Secret Ingredient to Success
In simple terms, you can measure your business success by how well you get customers, keep customers, and the efficiency of your operations. Many companies measure their success by revenues, income and other traditional accounting yardsticks. The problem is that the accounting approach measures how you did but not how you should have done. For example, take a company that grew 20% last year, and had $10 million in revenue. Its management team was weak, so it lost an additional 20% growth, missed out on another 5% in net margin, and had unnecessary turnover of 10% in client base. So this same company (assuming a 10% net margin) could have seen another $800K added to their bottom line. The one secret ingredient was “people.”
Tapping Your Untapped Market
There is a whole world out there that is in need of your services that you are not taking advantage of. There are a variety of niches and demographics that are left without pursuit. Especially in tougher economic times, this is just money being left on the table. Below are a few different areas that businesses should consider to expand their client base.
Defending Profit Margins
Each percentage point of gross profit margin you lose requires a 4% volume growth just to keep profit steady. A five point increase in your profit margin is the equivilent to a 20% increase in sales. A five point increase in your profit margin can equal a 50% boost to your bottom line profit. How do you communicate the value you provide to the customer so that you are not seen as a commodity and therefore maintain the profit margin you need to grow your business.
What’s channel stuffing and why is it problematic?
How much do you actually sell? How profitable are your sales? How accurately can you forecast your sales results? How many ‘returns’ do you receive? How often do you need to discount? How often are you left with old stock? What are your sales cycles? Are your sales people rewarded on volume only or on margin, account growth, account retention, and customer satisfaction? The answers to these and other key questions will tell you just how effective a sales force is functioning, how they measure their effectiveness, how they think about their business, their customers, their careers, and how likely they are to deliver profitable, sustainable sales results.
Economic Crisis Affects Our Coffee Production Industry
The global economic crisis that occurred recently has left a number of individuals bankrupt, several companies closed down and debts left unpaid. One of the biggest industries that the crisis has affected is the production of coffee.

Using Website Bounce Rate to Improve Your Small Business Marketing
The bounce rate your website receives indicates how many visitors came to your site and left without doing anything more. Bounced visitors are those who didn't visit any other pages, didn't submit a subscription form, didn't watch any videos, etc. They came and they left in a flash.

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