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Employees Need More Than a Warning
Many businesses use progressive discipline as a strategy to reduce disciplinary infractions. For some employees the strategy has a positive impact while for others it results in receiving additional warnings. In many cases additional warnings lead to dismissal for cause which impacts employee turnover. Businesses can reduce the adverse effects of providing employees additional warnings which lead to dismissal for cause by providing employees with professional development when they receive a warning. The left-hand column activity provides employers with a professional development tool that ...

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When Tactics are not Enough
The buzz is all about hits on a radio show or mentions in a newspaper column, Look out!!
What All VCs Share
In my PE Week column a while back I said that there no best practises in venture capital. A long-time industry veteran emailed agreement, but said that the best VCs do share two characteristics.
The New Secrets of Guerrilla Marketing
The most important things you need to know about marketing are in this column. In the few minutes it takes you to read this, you'll learn more basic truths about marketing than you'd pick up with a score of MBA degrees under one arm and all the marketing books ever written, including mine, under the other.

Two Cows and Venture Capital
Some very funny stuff in a Mark Gilbert column today on Bloomberg wherein he explains most of modern finance using "two cows" metaphors. Maybe you have to be a finance geek, but he had me laughing hard:
Guerrilla Television
Television time is more inexpensive than ever. It can also be more effective than ever if you understand it. This column will help.

There Are No Dumb Business Questions Not
I've gotten a few head-scratchers in response to this column. You know who you are, but don't worry, your secret is safe with me. I have a confession to make. Writing an advice column, whether it be advice for love or money or business, is often hard to do with a straight face. Occasionally a question comes over the digital transom that just makes me go, "Huh?"
Use a Benefit Funnel to Write Compelling Copy
If you've studied some of the big-name direct marketers, you may have heard of a "customer funnel" or "product funnel." That's *not* what this column is about, so don't skip it because you think you already know. (If you don't know, I explain in the last paragraph.)
Creating Bullets and Using Bullets Efficiently
To create bullets, take a pad of paper. List all the features in the first column, the advantages in the second and the benefits in the third.
Where You Stand Is Important
To be honest, I could have started this column with “where you sit is also important.” The reality is that where you sit influences where you stand, but where you stand has a direct bearing on where you sit. Let me explain.
Today is the Day
Those of you who are regular readers of this humble offering may have noticed that each column ends with the phrase "Today is the day!" This is not an accident.

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