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PR for Attorneys

An attorney who is featured in the media is the news. He or she is featured as an expert in the field. Different forms of advertising and marketing can serve their purpose, but only PR has the ability to offer credibility and validation. PR, the law, and the media have a symbiotic relationship. The media and the public need experts to discuss legal issues and attorneys need the media to reach their target market and position themselves as experts in their fields.

Legal Marketing: Good Social Media Content Can Affect Your Google Ranking

Originally Google ranked sites by using information such as, how many traditional links you have, the authority of the pages that link to you, the kind of anchor text you used and your keywords and related copy. And each of these are still very important. But according to a December 2010 announcement, Google has decided that social media activity will play a part in their search engine optimization (SEO) strategy and page rankings too.

Legal Marketing: Best practices for connecting on LinkedIn
You can only make your LinkedIn network so big with people that you know. So if you want to grow your network, you will have to start adding connections in the legal marketing field that you may not know. When inviting people to connect on LinkedIn, there are limited options to show your relationship.

Legal Marketing: Working with reporters

A great way to get positive attention and greater awareness is to get your firm and partners in front of reporters. Working with reporters is easier than you may think, and especially important when you are trying to get coverage for a story about your law firm, partners or even how a recently passed law is affecting your audiences. But there are some rules to consider too. Here are a few things to consider when trying this legal marketing tactic.

Legal Marketing: LinkedIn's professional growth

LinkedIn is becoming the social network of choice for legal marketers. LinkedIn has always been considered the professional older brother of all the social media sites, but Facebook always led in terms of third party login sites. (A third party login site is one you reach via another site. For example, if you are on Facebook and then click a Website from a post, that’s a third party login.) Even business professionals rarely thought of LinkedIn in this manner, and most chose to use more popular social network platforms to promote their sites.

Legal Marketing: Social media and protected speech
A recent ruling on a social media lawsuit makes it more important than ever to create and educate your staff on your firm’s social media policy.

Legal Marketing: Protect yourself with a social media policy

By establishing a social media policy for your law firm now, you can avoid confusion and potential negative repercussions down the road. Many law firms have been reluctant to start using social media, and for good reason. While it can be a powerful medium, it also comes with a lot of legitimate concerns. But if you establish a comprehensive policy up front, you too can be reaping the rewards of jumping on the social media train.

Legal Marketing: Differentiate your firm to gain a competitive advantage
Setting your firm apart from your competition will make it easier for your prospects to understand what you do, make your marketing efforts more effective and make your firm grow more easily. Historically, law firms have grown-some quite well-through referrals and word of mouth.

Legal Marketing: Speaking as a marketing tool for your law firm

Speaking engagements can be an incredibly effective marketing tool for you and your firm. So you have a blog, a great website, an active Twitter account, and maybe even some videos showcasing your talent. What’s next? A great way to show off your legal knowledge and expertise is to schedule some speaking engagements. Speak at law conferences or seminars that are directly related to your area of practice, or industry events that your potential clients attend, or even other local networking or business organization meetings where you’ll be exposed to an entirely new group of prospects.

Legal Marketing: Why use Twitter?
Twitter is a widely-used and important social media tool for law firms. As I’m sure you’ve heard by now, Twitter is an incredibly popular social media tool. Most businesses have jumped on the bandwagon, though some are still holding out. And while the skeptics think Twitter is just for celebrities and teenagers, the reality is that your clients are already using it, so you should be too.

Legal Marketing: Optimize your law firm's YouTube content in 7 easy steps
Once you have your law firm’s videos uploaded to YouTube, you need to optimize them. Follow the steps below to get the most out of your YouTube content. According to the YouTube Blog, over 35 hours of content is uploaded to YouTube every minute. Start doing some math, and you’ll quickly see that this translates to millions of hours of video content.

Legal Marketing: Using direct marketing strategies in social media campaigns
Direct marketing isn’t always considered a very effective marketing tactic by law firms and their clients; but applying the same strategies used for direct marketing campaigns to your social media efforts will definitely help you see more value and ROI.

Legal Marketing: Consider archiving your Tweets

Archiving your Tweets from Twitter is important because it allows you to reference old articles that you have Tweeted as well as other Tweets you found interesting. So you’ve been on Twitter for a while and want to go back and see what you said six months ago about a particular topic. Guess what? You can’t. When Twitter first started, this was possible. But now that it’s become so widely used and the number of tweets is surpassing 90 million a day (gasp!), they simply can’t keep them for long. Therefore, it’s a good idea for you to consider archiving your tweets, so you can easily go back in time and review what you’ve done, repost a particularly interesting article or just get an idea of your communication history via Twitter.

Legal Marketing: 10 tips to create a law firm blog for new business
Your law firm’s blog can make new business easier, not harder, and will help you to better understand how digital and social media marketing works. You hear everyone talking about blogging and social media, but you don’t understand the relevance for your law firm.

Legal Marketing: Your firm's marketing and business development departments should be in sync
Gain a competitive advantage by bringing marketing and business development together. Most large firms have both a marketing staff and business development personnel. And even though they work for the same team and have the same goals, they often seem at odds with each other. It’s a common, yet surprising, phenomenon that needs to change.

Legal Marketing: Top 10 Web Design Mistakes that Hurt Legal Marketing
Usability is critical to a Website’s success. If yours is hard to navigate, it reflects poorly on your law firm and prospects won’t stick around. Web design expert, Jakob Nielsen states that, ”Web design is not a matter of taste or aesthetics - it’s a matter of science … what we actually know from our studies is that the average user experience on the Web is that of failure.”

Legal Marketing: 10 things not to do on LinkedIn
Avoid these ten things to get your LinkedIn profile optimized and ready to go. Even if LinkedIn tells you your profile is 100% complete, it’s probably not true.

Legal Marketing: 5 steps to improve your law firm's blog
If your firm’s blog is a repository of helpful content, it can effectively attract a large number of prospective clients. Each new blog post is n opportunity for you to be found online by your best prospects. Here are 5 simple steps and suggestions to improve your legal blog.

Legal Marketing: Is the phone call an outmoded communication tool?

A growing number of people consider phone calls to be interrupting and annoying. The phone call is rapidly fading as e-mailing, followed by an explosion in texting and social media, has pushed the telephone conversation into serious decline. The debate is raging. Is the phone call dead for law firms and their clients? Most attorneys keep in touch with their clients through phone calls, but is that out of date now? Should they be combining phone call with new technology? Read more and figure out where you fall in this debate.

Legal Marketing: More LinkedIn questions and answers
LinkedIn is a tool that will help build your firm, if used correctly. Some people want to do everything they possibly can to optimize their LinkedIn profile, even if that means breaking some important LinkedIn rules. Since LinkedIn will increase your presence on Google, many people are now trying to put other information in the “Name” field.

Legal Marketing: How to optimize your law firm's advertising during a recession
Don’t cut your advertising budget during a recession, instead increase it to gain market share and propel your law firm ahead of the rest. Here are 10 cost effective advertising strategies for your law firm to survive in this economy.

Legal Marketing: 5 ways to find clients on Twitter
Using the right search functions can help you connect with the right people on social media. Finding your firm’s best prospective client online is not yet an exact science. But while you may not be seated right next to them, you can be in the right ballpark. The same is true regarding Twitter. There are plenty of search applications out there, and all have their limitations.

Legal Marketing: Your logo, a visual foundation for your firm

Your logo is a visual representation of your firm, and it should be recognizable, consistent and memorable. Your brand – and by extension, your logo–is your promise to your clients. It includes the way your office looks, the way you answer your phone and emails, the type of people you hire, the way you deliver your services-ultimately it’s who you are as a firm. The most obvious extension of your branding is often your firm logo so creating one should be approached with a level of seriousness and dedication.

Legal Marketing: Stand apart with video marketing
Downloading a video file about your firm is easier than ever now, but most law firms don’t utilize this inexpensive and easy marketing tactic. When people enter your website, you only have a few seconds to capture their interest. Video marketing is a great way to quickly deliver your message and grab the attention of your audience.

Legal Marketing: Law firm email marketing and improving your click rates

By strategically placing links in your law firm emails, and clearly communicating where the links go, you’ll increase your click rates and get your message out to more readers. Click rates, or the percentage of email recipients that click links in your law firm email to read more, can be even more important than open rates. Think about it, while you want as many people as possible to open your email, it’s those that are interested enough to click on a link to learn more about your topic, register for a seminar or simply get more information about your firm that are your most qualified prospects.

Legal Marketing: Email marketing and trends in open rates

Law firm email marketing open rates have dropped in the last two years, so making your emails pertinent and interesting is important to getting your message read. eLaw Marketing recently released the results of a comprehensive study called, “The State of Law Firm Email Marketing – Benchmarks, Trends and Best Practices.” This report benchmarks five key performance metrics generated by email marketing campaigns aggregating 6,896,610 emails distributed by their 25 most active law firm clients during four consecutive 6-month periods running from July 1, 2008 through June 30, 2010.

Legal Marketing: Commenting on blog posts
Commenting on blog posts is just as important as writing blog posts. Everyone seems to think once you write a post, that’s it. Post it and they will come. False. It’s important to establish yourself as a thought leader in the blog world to succeed, and making thoughtful comments on other posts can boost your credibility.

Legal Marketing: What is link juice?

Link Juice is a term used to refer to the ranking of your website in Google. It sounds silly, but link juice is very important. It’s similar to SEO, in that every website needs link juice in order to gain more viewers. The more link juice you have, the higher your listing on a Google search. So instead of having your firm’s website on page 5 of Google’s search for “law firms specializing in employment law” you can be on page 1 if you have enough link juice.

Legal Marketing: Are you ignoring your "contact settings" on LinkedIn

Poor old contact settings. Relegated to the bottom of your profile. Often ignored. But did you know that with a few minor tweaks, contact settings could make your profile exponentially more accessible on LinkedIn? The trick is adding your contact information (an email address or phone number) to this section – usually found at the bottom of your profile. Once you do, your contact information becomes exposed to your entire network – not just your first level of connections. This way clients are more likely to find you. And not just find you, but contact you. If it’s too hard for a client to find your prospect information, you might lose them to your competition.

Legal Marketing: Track social media for your law firm
Want to know what law topic is being tweeted about? Want to know if your law firm’s tweets are creating any buzz? Curious what others are saying about your law firm and attorneys? It’s easy to find out by tracking your activity and response rates.

Legal Marketing: First steps for a law firm adopting social media
If your law firm is getting immersed in social media, some simple, initial steps will accelerate your learning curve and make your efforts more productive.

Legal Marketing: 5 things small law firms can do to attract new business

A lot of smaller law firms think they can’t compete with larger law firms because they don’t have huge marketing budgets. But that’s simply not true. There are many ways you can grow your firm if you don’t have an internal marketing staff or a lot of money to dedicate to business development. Don’t be scared to do the marketing yourself! Here are 5 tips to get your law firm’s marketing on track.

Legal Marketing: Involving associates in your firm's blog

By creating a team of people at your firm that are jointly responsible for your firm’s blog, you will soon benefit greatly from their efforts through new leads and closed business. The biggest issue most law firms have with creating a blog is time. But keep in mind that partners don’t have to write your blog. Why not take advantage of the excitement and skills of your younger staff and associates to get your blog up and running. Here are some ideas to get your started.

Legal Marketing: Is your communication effective?
Getting your message across to your various audiences seems like an easy task. But for many law firms what they are saying and what is being heard are two different things. So how do we avoid some of the pitfalls of poor communication and make sure your messages are interpreted as intended?

Legal Marketing: 5 tips to help you find a marketing partner
Some simple recommendations can make selecting a law firm a much easier process and improve your opportunity for a successful relationship. As a partner of a firm knows, successful legal marketing requires a little more finesse in its approach than a standard marketing plan.

Legal Marketing: 10 tips when writing for an online audience
Writing effective online articles requires a much different approach than any other type of writing so leave the “legalese” for your legal briefs; here, your words should be short and your message clear and direct. Online readers scan quickly for content and move on if they don’t quickly see information of direct relevance to them. Your copy must be concise, easy to scan and objective.

Legal Marketing: How to write your firm's blog
Journalists have been using the inverted pyramid style of writing for years, and it works well for legal blogs as well. Using this method, you place the most important information at the top of the story, then follow with details. Writing for the Web has to be different, because people read differently online. Actually, they don’t “read” at all, they scan.

Legal Marketing: Being "active" and "passive" on LinkedIn
Why should you use LinkedIn for your law firm? Here’s some pretty good reasons why.

Legal Marketing: Location is important

Social Media is not going away. In the past year alone, the number of companies using social media – your clients – has increased to 65 percent. Over 550 million people are using Facebook. There are over 100 million company pages on Facebook now and over a million company profiles on LinkedIn. Could one of those companies be your next client? LinkedIn has 85+ million users. A new member joins every second. Are they your next client?

Legal Marketing: Blog opportunities
As social media becomes a more credible source of information, it’s becoming a major influencer when choosing a law firm. Lawyers are getting younger and younger. As each month, year, and day passes, a new generation is rising to the plate – a generation that has grown up in the social media world.

Legal Marketing: Use Twitter to gather competitive intelligence

Use Twitter to get the inside scoop on competing law firms in your practice area. These days everyone is using Twitter, whether it’s to jump start a business or just catch up on the latest legal news. Something legal marketers have overlooked, though, is that Twitter can be used to get an advantage over other law firms. Most everything on Twitter is public domain, so use this treasure trove of information to learn about your competitor’s marketing strategies and followers.

Legal Marketing: Social Media and Law Firms

Despite what the skeptics say, social media can be a powerful marketing and business development tool for law firms. Many law firms have been reluctant to embrace social media, in part because of lack of understanding and the perceived time commitment required with questionable return on investment. Even now, when many companies and firms are seeing a positive impact from social media, there’s still a lot of confusion and reluctance to embrace this new medium.

Legal Marketing: Get the most out of events
I have attended and spoken at many legal marketing events. I know they can be time-consuming, and you may not think they are important. But attending events regularly will create awareness for you and your firm, and it will generate new business. And after all of the meeting and greeting, you might learn something too! Here are some great ways to maximize your experience.

Legal Marketing: 4 tips for enhancing your law firm's website
The following steps will help boost traffic to your law firm’s website, allow you to keep up with the latest trends and help you turn it into a true business development tool.

Legal Marketing: What every law firm blog should contain
It's important to include certain social media tools in your law firm's blog to drive more traffic and make it easier to share your ideas.

Legal Marketing: How To Get Your Blog Read
The primary reason to create a blog is to position yourself as a thought leader, which means your blog needs to get read.

Legal Marketing: 5 tools to increase your web presence
By using some innovative and powerful tools, you can quickly take your online marketing efforts to the next level and surpass your competition through your efforts.

Legal Marketing: White space can be your best friend

Well placed white space helps readers know what to read first, allows them to rest from time to time, and even gives your materials a touch of elegance. Think about the most memorable ads and collateral materials you’ve seen over the years. Most people generally mention ads produced by companies like Apple and Volkswagen. You know what sets them apart, other than creative headlines? Their generous and intelligent use of white space.

Legal Marketing: Law firm gets creative with iPad and wins big
By thinking outside of the box and getting creative, your firm can make a big impression and win new business too.

Legal Marketing: Protect your Facebook from unwanted intruders
Many legal marketers are beginning to use their Facebook page to post legal industry news and stay connected with co-workers and clients, but make sure your Facebook page is protected from spam and other unwanted issues.

Getting solid leads for your law firm through inbound marketing
By adding inbound marketing tactics to your law firm's more traditional outbound methods, you can reach more prospects and turn them into real clients.

Want your law blog read? Then market it!
With every piece of valuable content you write for the Web, you should put that much effort (maybe more) into marketing it.

Make sure your law firm's website copy is reader-centric!
I’ve often said that content is king, but I’d like to add that “client-focused” content is emperor. If your site is too firm-centric, it may turn off potential clients.

Get ready! The legal marketing industry is facing a sea change
With the economic woes of the last year years, and clients demanding lower, or flat, fees, the legal profession is facing some seismic changes. Establishing a strong brand is more important now that ever.

Attorneys using Facebook to serve legal papers
Attorneys in other parts of the world are starting to serve legal documents via social media sites like Facebook, and it’s expected to cross the pond to the U.S. soon.

6.2 Legal and regulatory constraints: Gender Entrepreneurship and Competitiveness in Africa 2007
Many African countries are characterized by the coexistence of dual or multiple legal systems, which lead to greater insecurity of women’s legal status, compared with men.

What is a Franchise
A franchise is a simple method of expanding a business system using a legal document to secure the IP. However, there are more aspects to a franchise than just the legal rammifications. People develop franchises and people buy franchises - what it means to them is much more than the legal structure.

What business structure should I choose when starting my Company?
The article highlights the business owners choice in selecting a legal ' style ' of business for legal and accounting and personal goal basis .

A LEGAL LANDMINE: PRIVACY ISSUES IN THE 21ST CENTURY
A brief overview of new legal policies surrounding social media. Between text messaging and cell phones, social media is playing host to all new legal issues for employers. This article will help break down some of the more common issues occurring and let employers know what they can and can't pursue within the legal limits.

RFx Legal Puts Clients’ Legal Work Through Competitive Bidding Process
With most companies still trying to find ways to cut costs, RFx Legal now provides a procurement platform that allows Fortune 500 companies to leverage their purchasing power for legal services.

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