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Lesson #5: Do Not Lose the Core Essence of Your Product
Harry Potter is no longer just a character who comes to life in Rowling’s seven-book series. Instead, it has become a merchandising and marketing machine all on its own, pushing ahead at full throttle. And while Rowling remains in awe of the success that has been spawned by her stories, so too does she remain wary of the many attempts to capitalize on and commercialize her story of a young wizard.

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Sales Training and the Way You Think
How you think, or your mindset, sets the tone for what follows in your career. It sets the tone for how you learn, how you interact with peers as well as prospects and clients.

How To Use Action Learning Sets
In this article you will learn how to use action learning sets.

6 Year-Old Nets New Toy With "Money Warning"
As I weeded my way through the mall past the other shoppers, past the other toy stores, and through the doors of the illustrious Lego store, I began to think about how this sweet, innocent, 6 year old boy had played me like a pro.

What Are YOU Good At?
Recently, during a corporate training session at LEGO, I asked a group of professionals to write down 20 qualities about themselves, 20 strengths of their personal brand. One woman looked completely dumbfounded. She stared down at the blank sheet of paper and finally said, "Rahna, that's got to be the hardest thing you could've asked for!" She was stumped. She had no idea what to write and sadder still, she had no idea what she was good at! This is a woman in a very large, very well-known company that conducts annual formal performance reviews....and still she didn't know. Can you imagine?
Got the right people in place
Getting the right skill sets and behaviors in the right spot is not always easy, yet it will make or break that new hire!

3 Steps to Customer Intuition
Numbers and facts will tell you the same thing everyone else, including your competitors, knows. Your customer intuition is what sets you apart. Find it, and use it!
Key Management Development Secrets - Coaching Is Learning Through Challenge
There are times in any managers career when the pressure sets in and it becomes easier to fire answers out. We all have been there and appreciate that there can be days just like that. To minimize this, there's an investment to be made...
How entrepreneurs stay motivated
After the initial excitement of the brain wave that will change the world and revolutionize society has long ended; and the entrepreneur sets to the task of actually making their vision happen, sometimes set backs or sheer fatigue sets in. Then the visionary who was once so elated over their business idea starts to view it as work.
How to Write a Bang-up Bio
Four tips to get you started writing a bio that sets you apart from the rest.

Best of the Janes: Gaining a Deeper Understanding of Your Ideal Customer
When a female entrepreneur sets out to get to know her ideal customer – and therefore increase her business – she will achieve greater success if she follows several specific guidelines.

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