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Why Consumers Buy: The Cultural Factors That Affect Buyer Behavior
It is imperative that marketing messages strike a chord with their intended targets. Doing so is made easier by thinking about the influences of buyer behavior - culture, society, individuality, and psychology. Of these four influencers, the cultural influence is the strongest; if you intend to attract and keep clients of the highest quality, you will benefit from understanding how cultures, subcultures, and social class affects buying decisions.

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With Technology Everything Has Become Possible
The technology available to the small business owner is comparable to that available to large corporations. This is a remarkable fact, one that will allow small business owners to create and build sophisticated operations. To explore this further I knew I would have to have a conversation with Leslie Babel, President of DigitalFire Inc, an IT Support and Technology company. Leslie’s passion is technology and how he can apply it to make small businesses more effective, more competitive and more fun!

Technology and the Small Business
The technology available to the small business owner is comparable to that available to large corporations. This is a remarkable fact, one that will allow small business owners to create and build sophisticated operations. To explore this further I knew I would have to have a conversation with Leslie Babel, President of DigitalFire Inc, an IT Support and Technology company. Leslie’s passion is technology and how he can apply it to make small businesses more effective, more competitive and more fun!

Workplace Change in Six Steps
Managing change in today’s organizations is not easy. Those companies that get it right win a significant strategic advantage over their struggling competitors. Leslie Allan shows how you can apply a practical change management process that will help you gain success on your next change initiative.

Achieving Goals: A Process Approach
If you find yourself continually struggling to reach your goals, it may be time to look at the process you use. Whether you are working in your own business or in someone else's, Leslie Allan has cemented together five key steps for successfully achieving your objectives.

Process Mapping: Ten Tips for Success
Mapping your organization’s processes makes good business sense as well as lays the foundation for a motivated and productive workforce. Leslie Allan shows you how you can use process mapping to engage your employees and why it works so effectively.

Effective Managers Understand Psychology
Novice managers often struggle to get the best out of their people because they labor under a one-dimensional view of what motivates their employees. In this article, Leslie Allan illustrates how a little psychology can return huge dividends.

10 Ways to Cut Your Training Budget
Training managers are often asked to slice their training budget during tough times. Leslie Allan suggests 10 ways of meeting this challenge that will see the training function strengthen its place.

Your Consulting Business and Web 2.0
Using the internet to move your consulting business forward requires more than putting up a web site. Are you really leveraging the new social media aspects of the web for the future benefit of your business? Leslie Allan prods your thinking on how to use this new medium as he reviews a provocative white paper on this important business topic.

Running on Empty?
Leslie leaves her job after 18 years for another that pays about the same amount of money. Raymond leaves his new job of six months for another job that pays 25 cents an hour more with a longer commute. Sarah is looking for a job in another field because she is tired of all the negativity at her current firm. What do these three have in common? They all did not feel appreciated at work.

Tried and True: 12 Time-Tested Productivity Tips that Never Go Out of Style
So here are my Top 12 Time-Tested Productivity Tips for you so I can reinforce my message about reaching for and achieving peak productivity. Take a look... Are you practicing all of these? Which ones work best for you? Do you have 3 or 4 favorites? Let me know what you like and be sure send me an e-mail at Leslie@ProductiveDay.com.

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