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Lesson #1: Give It All You’ve Got
“You get what you give,” says Lopez. “What you put into things is what you get out of them.”

Lesson #1: Stick With It
“When everything seems to be going against you, remember that the airplane takes off against the wind, not with it,” said Ford.

Lesson #1: Do Not Look at Things in Only Black and White
What is one of Johnson’s greatest successes? “Being an African American who succeeds at the highest level,” he says, “since nobody expects minorities to be there.”

Lesson #1: Make a Commitment to Your Brand
Many before him had tried, but Gallo was able to do something that no one else had ever successfully done before: he introduced wine to a country that was only used to drinking liquor and beer. How did he do it? By building a brand that would stick, and by refusing to abandon that brand in the face of market pressure.

Lesson #1: Never Compromise on Your Goals
“Once you consent to some concession, you can never cancel it and put things back the way they are.”

Lesson #1: Create a Powerful Brand
“The notion of the single man began in the 1950s,” says Hefner. “The idea of the bachelor as a separate life was new and obscure.”

Lesson #1: Stick To Your Vision
When Bill Gates was asked by Fortune to explain the astounding success of his brainchild, Microsoft, his immediate response was, “Our vision, which has not changed since the day the company was founded.”

Lesson #1: Connect The Dots
“You have to trust that the dots will somehow connect in your future,” says Jobs. “You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

Lesson #1: Be A Good Leader
“Having a personality of caring about people is important,” says Branson. “You can’t be a good leader unless you generally like people. That is how you bring out the best in them.”

Lesson #1: Defy The Odds
“As a young black man, I don't want to pull the race card, but it certainly seems like the odds were against me,” says Combs. “Eighty percent of my friends are dead or in jail. It’s just something I have to live with.”

Lesson #1: Hire the Best
“What we have that a lot of other caterers don’t is a lot of talented chefs,” says Puck, identifying one of the key ingredients in his recipe for success. “I’m not saying that nobody else has talented people, but nobody has as many as we have.”

Lesson #1: Don’t Get Mad, Get Even
“When I see a barrier, I cry and I curse, and then I get a ladder and climb over it,” said Johnson.

Lesson #1: Be One Of A Kind
“In order to be irreplaceable one must always be different,” said Chanel. “People laughed at the way I dressed, but that was the secret of my success: I didn’t look like anyone.”

Lesson #1: Keep The Entrepreneurial Spirit Alive
“In the 1970s, I filled my ranks with managers from all different walks of life who generally were very savvy to the ways of big business,” recalls Vernon, “and they almost killed us.”

Lesson #1: Don’t Be Evil

“We have a mantra: don't be evil, which is to do the best things we know how for our users, for our customers, for everyone,” says Page. “So I think if we were known for that, it would be a wonderful thing.” From its search technology to its advertising to its own charitable foundation, Page and Brin have striven to create Google after the fashion of their own morals. The company refuses to place advertisements for hard liquor and donates 1% of its profits to charitable causes all in an effort to not “be evil”.

Lesson #1: Think Like An Athlete
“You have to have a great tolerance for pain!” exclaims Schultz in reference to the qualities that make a successful entrepreneur. “You have to work so hard and have so much enthusiasm for one thing that most other things in your life have to be sacrificed.”

Lesson #1: Be A Visionary
Thomas didn’t just know how to cook a good hamburger; he single-handedly revolutionized the fast food industry. He didn’t want to be just another fast-food joint; he wanted to create the type of old-fashioned family restaurant that he had dined in so many times with his father and he wanted to serve quality food.

Lesson #1: Balance Work and Play
“I think about the business all the time,” says Ellison. “Well, I shouldn't say all the time. I don't think about it when I'm wakeboarding.”

Lesson #1: Ensure Efficiency
“The secret of success is to do the common things uncommonly well,” said Rockefeller. “According as you put something in, the greater will be your dividends of salvation.”

Lesson #1: Don’t Compromise

At the very first audition of “American Idol”, fellow judge Paula Abdul got her first taste of what it was like to work with Cowell. Following a terrible performance by a young contestant, Cowell responded with one of his trademark criticisms. “My jaw literally – like a cartoon – must have hit the table,” recalls Abdul. She proceeded to tell Cowell that he could not talk to people that way. Cowell responded that indeed he could. Abdul countered, saying he could not talk to Americans that way. Cowell said that he could and he would and the conversation abruptly came to an end.

Lesson #1: Failure Is Your Friend On the Road To Success
Watson thought about his success in plain terms. When he was once asked what the secret to all he had achieved in his life was, Watson replied, “It’s quite simple, really. Double your rate of failure. You’re thinking of failure as the enemy of success. But it isn’t at all.”

Lesson #1: Become a Remorseless Marketing Machine
“Our job is to wake up the consumers” says Knight. “If we become predictable, that’s not waking them up.”

Lesson #1: Plan for the Worst to Reduce the Risk of Risk

Entrepreneurs, by definition, are risk-takers, people willing to strike out on their own in order to seize an opportunity and make a profit. But, for Li Ka-shing, the richest man of Chinese descent, risk should not be a part of the equation. Li is a self-proclaimed risk-averse entrepreneur and goes to any and all lengths to reduce the risks inherent in his actions. It was in planning for the worst case scenario and learning to expect the unexpected that Li managed to succeed where others before him had not.

Lesson #1: Profits Can Go Hand in Hand with the Public Good
“Over the past decades…while many businesses have pursued what I call ‘business as usual’, I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda,” says Roddick. “If I can’t do something for the public good, what the hell am I doing?”

Lesson #1: Your Potential is Determined By Your Self-Belief
“The only thing that's keeping you from getting what you want is the story you keep telling yourself,” says Robbins. “What we can or cannot do, what we consider possible or impossible, is rarely a function of our true capability. It is more likely a function of our beliefs about who we are.”

Lesson #1: Success Doesn’t Happen Overnight

“I think a lot of people, friends included, were saying, ‘I know you're a believer in this and all, but you know, sometimes no matter how hard you believe it just doesn't happen. Maybe you should kind of give up the ghost and try something else,’” recalls Case. While he can look back on the early stages of his career now and laugh, at the time, it was no laughing matter. Case was struggling to become a success, to find his niche and to make a name for himself in an industry in which he saw limitless potential. “I just believed, and so I kept doing it…we're going to make this happen. We were going to stick with it.”

Lesson #1: Business Benefits When You Behave Responsibly
“Ben and I built Ben & Jerry’s on the idea that business has a responsibility to the community and environment,” says Greenfield. “If you open up the mind, the opportunity to address both profits and social conditions are limitless. It’s a process of innovation.”

Lesson #1: Creative Brilliance is the Bridge to Success

“It takes a big idea to attract the attention of consumers and get them to buy your product,” wrote Ogilvy. “Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.” Ogilvy was an advertising executive who praised the virtues of creativity; if an ad didn’t sell, it was because it wasn’t creative. His years of experience taught him that people were not going to buy a product if the ad was boring; only interest and curiosity would entice people to buy.

Lesson #1: You Can Achieve Anything You Set Your Mind To
“I believe everyone on earth has a certain goal/dream in life,” says Monaghan. “I also believe anyone can achieve this if they set their minds to it.” In a self-described “Horatio Alger story”, Monaghan was able overcome the early poverty and tragedy in his life to create one of the greatest success stories in recent American history.

Lesson #1: Obsess About Your Customers, Not Your Competitors
“There are multiple ways to be externally focused that are very successful,” says Bezos. “You can be customer-focused or competitor-focused. Some people are internally focused, and if they reach critical mass, they can tip the whole company.”

Lesson #1: Leadership Is Not To Be Taken Lightly
“Long-term success is never achieved on our own,” says Sharp. “The phrase ‘a self-made man’ is a myth – all along the way we need support.”

Lesson #1: Think Big About the Little Guy

Growing up in the produce store of his stepfather, Giannini was surrounded by farmers, merchants, and other labourers. He got to know them, their businesses, and their business needs, in what proved to be an experience he would not soon forget. In fact, the lives and stories of these workers would come back to haunt him when he first took the job with the Columbus Savings & Loan Association. For, it was during this time that Giannini began to recognize that there were entire groups of people – workers – who were readily denied access to bank loans and credit.

Lesson #1: Managers Are a Company’s Main Motivators
When Noyce and Moore went to work for Shockley Semiconductor Laboratory, both thought it was the opportunity of a lifetime. Within the industry, Shockley was considered a phenomenon; his physical intuition was legendary. “One of my colleagues claimed Shockley could see electrons,” says Moore. “He had a tremendous feeling for what was going on, say, in silicon.”

Lesson #1: Playing it Safe is Not Playing at All

When Barnum was just 19 years old, he started the weekly newspaper, “The Herald of Freedom.” Based in Danbury, Connecticut, the paper was meant to be controversial from the onset. Barnum wanted to use the four-page “Herald” as a platform from which to argue against religious oppression and the militant Calvinism in which he was brought up. On every issue was even printed Thomas Jefferson’s famous saying, “For I have sworn upon the Altar of God, eternal hostility against every form of tyranny over the mind of man.”

Lesson #1: Make the Product the Star of the Show

There really was not much to Ron Popeil’s Veg-O-Matic. You took a vegetable of your choice, put it through the machine’s blades, and you immediately had vegetable slices. But, if it was such a simple and transparent device, how come it became one of the first food-processing appliances to gain such widespread popularity in the U.S.? Were Americans really that eager to find a better way of slicing and dicing their veggies? Perhaps, but there was more to it than that; in pitching his product, Popeil made Veg-O-Matic the star of the show.

Lesson #1: Respect Can Reel In Greater Returns

In the world of corporate greed, where the up and coming often learn more about finding the loopholes than following the law, Jim Sinegal sticks out like a sore thumb. Named one of BusinessWeek’s “Best Managers” in 2003, Sinegal maintains one of the lowest salaries compared to other CEOs at his level, while Costco workers are among the most highly paid in the industry. Why did he decide to turn Wall Street on its head by following this model, and how did he manage to make such a venture, one that defies conventional business logic, not just possible but also profitable?

Lesson #1: Fight the Limits That Are Imposed On You

When White first began thinking about taking control of the UFC, there was nary a supportive voice to be found. Based on the organization’s past history, there were few who believed it could become the success that White envisioned. Almost immediately after the purchase, the media began to speculate about the “oodles and oodles of money” that the company was already losing. Nevertheless, just five years later, the UFC had become the largest pay-per-view provider in the world, and was generating more in tax revenues for the state of Nevada than had any boxing promoter in the past. How did White do it?

Lesson #1: Create a Better User Experience
“When we started this company a few years ago, we never expected to be here,” says Hurley. “It’s interesting how this simple idea, improving our own video experience online, turned into this.”

Lesson #1: You Have To Get Yourself A Gimmick
If there was one thing that Sanders knew better than how to make a quick and mean fried chicken, it was how to sell himself. In the early days, Sanders understood that if he was going to make his small service station stand out from the rest, he would need something that was different from everyone else, something that nobody else could possibly have. The answer? Himself.

Lesson #1: Standards Are The Staple of Any Business
“When you start spreading yourself too thinly, you can fail to meet the same standards the second or third time round,” says Ramsay. “We've worked hard at this and now have 12 restaurants across the world.”

Lesson #1: Plan for the Long Run If You Want to Run Long

Hunting was nothing new, and neither was hiking. Both had been around for as long as man and Bean knew it. His business had sprung up from a need that was not being met – getting wet feet in the great outdoors. It was a need that had not been met for centuries past, and one that would need to keep being met for years ahead. Bean knew that if he played his cards right, his company could be at the forefront of meeting that need for the foreseeable future, and beyond. Indeed, it was Bean’s long term vision and planning that explains the company’s continued success.

Lesson #1: Boldly Go Where No Marketing Has Gone Before
As Jenny Craig centres began to spread throughout America and the rest of the world, Craig began to notice an interesting phenomenon. “The markets where we had the most competition were our best markets,” she says. “I realized why. There was greater awareness of the risks of obesity and a major reason is the advertising we and all the other companies were doing.”

Lesson #1: Look To A Need That Is Right Under Your Nose
“Before Baby Einstein, I was an English major in college and after that I was a teacher in high school and left when I had my first baby,” says Aigner-Clark. “At that time, there was nothing that existed that was fun educational videos for babies. That is when I realized that there was a need in the market place and best of all I was my own customer.”

Lesson #1: Do Not Put All Your Eggs Into One Basket
When McFarlane was once asked by a journalist what he considered to be his greatest career mistake, he did not hesitate for a second to answer. “Not thinking about being diverse in the business and artistic areas I was involved in,” he said. “My early mistake was not putting myself in a position where one or more mistakes wouldn’t determine the outcome of the rest of my future.”

Lesson #1: Do Not Let Where You Have Been Determine Where You Are Going
“I’ve always wanted to be a star,” says Jameson. “I think my life is one everyone can relate to at one point or another in their own lives; and hopefully my surviving so many of the things I did will help them believe they can overcome anything as well.”

Lesson #1: You Are Only As Good As Where You Work
“Business is difficult,” says Laliberté. “But it could be approached two ways: Seriously, or with the same way you're doing your job, with entertainment aspect, with pleasure, with fun. And we decided to try to make it as fun that we do our creativity.”

Lesson #1: Slay the Dragons Standing In Your Way
Today, there are hundreds of millions of Harry Potter books in print around the world. Each book in Rowling’s series has also been on The New York Times, USA Today, and Wall Street Journal bestseller lists. But when Rowling first began to seriously pursue her writing career, the story was a much different one than that.

Lesson #1: It Is Never To Late To Get Your Start
“When we began to make $10 a day, [my ex-husband] thought that was enough, thought I ought to be satisfied,” said Walker. “But I was convinced that my hair preparation would fill a long-felt want. And when we found it impossible to agree, due to his narrowness of vision, I embarked on business for myself.”

Lesson #1: Practice Management the HP Way
“It is important to remember that both Dave and I were products of the Great Depression,” said Hewlett. “We had observed its effects on all sides, and it could not help but influence our decisions on how a company should be run.”

Lesson #1: Out with the Old, In with the New
“I am all for titillating trivialities,” Luce once said. “I am all for the epic touch. I could almost say that everything in Time should be either titillating or epic or starkly, supercurtly factual.”

Lesson #1: Employees are the Engine of Your Company

“I always felt that our people came first,” says Kelleher. “Some of the business schools regarded that as a conundrum. They would say: Which comes first, your people, your customers, or your shareholders? And I would say, it's not a conundrum. Your people come first, and if you treat them right, they'll treat the customers right, and the customers will come back, and that'll make the shareholders happy.”

Lesson #1: Beginning as a Beginner is Okay
The tremendous success of the Subway chain is a testament to the fact that you do not need to know everything about the business before you open up shop. When DeLuca first got into the sandwich-making business, he was doing two things he had never done before; not only had he never ran a business, but he had never even made a submarine sandwich before.

Lesson #1: Smart Companies Encourage Smart Failures
At Charles Schwab, management makes a clear distinction between a noble failure and a stupid failure. While the company does not allow the idea of an acceptable failure to permeate its operations, it does allow for mistakes to be made, where they are not made in vain.

Lesson #1: Your Brand is Your Company’s Backbone
When Heinz first got his feet wet in the processed foods industry, it was a largely undefined market as of yet. He knew that he was treading new waters and had to act fast to make the most of the opportunity. But Heinz also knew that getting as many new products out onto the market was not the answer. What he had to do was build a strong brand, one that would make sure his products stood out.

Lesson #1: Market Your Product as a One of a Kind

When Kellogg and his brother first came up with their idea for toasted corn flakes, it was a novel one. But at the same time, there were another 40 companies in Battle Creek, Michigan producing cold cereals. Corn flakes might have been unique, but the breakfast food industry was rapidly growing, and Kellogg knew he had to find a way to make his product stand out from the rest. He found that way through marketing.

Lesson #1: Create a Brand that Can Be Loved, Honoured, and Obeyed

When Wang first opened up shop on Madison Avenue in New York, she was not just selling wedding dresses; what Wang was selling was service. Her goal was to help the women “that are running around looking for special dresses, looking to have everything taken care of because they have busy lives.” To that end, Wang’s shop also helped brides with their jewelry, shoes, hairdos, and more. “I’m creating an image, a brand and a name,” she says.

Lesson #1: Work Hard and Plan for Your Dreams
When Johnson was a young boy, he would frequently visit his father at the General Motors plant where he worked. “I would sit in the chair behind the desk and dream I was the CEO,” he says. But it was Johnson’s father who told him that he had to do more than just dream about what he wanted; he had to work hard for it.

Lesson #1: Good Taste Means Good Business
“If a man goes into business with only the idea of making a lot of money, chances are he won't,” Hall wrote in his autobiography, When You Care Enough. “But if he puts service and quality first, the money will take care of itself. Producing a first-class product that is a real need is a much stronger motivation for success than getting rich."

Lesson #1: Service is the Secret to Success
Huizenga did not create three Fortune 1000 companies by accident. Nor was it simply luck that took him to the top. Instead, Huizenga implemented a formula for success that, through each of his ventures, has proven to work time after time. What was that formula?

Lesson #1: You Have To Spend Money to Make Money
Steinbrenner may be one of the most famous faces behind the New York Yankees, but that is only because he has made it his mission to bring on board the best possible people to support him.

Lesson #1: Build a Brand with No Bounds
Simon Fuller’s specialty is not that he finds particularly outstanding talent and introduces it to the world. Rather, Fuller’s gift is that he is able to take almost anyone and build them up into a brand – a brand that the world cannot resist.

Lesson #1: “Everybody likes something extra, for nothing.”

When Wrigley Jr. first arrived in Chicago in 1891, he knew that the $32 in change that was jingling in his pockets was not going to take him very far. But Wrigley Jr. had something else going for him that could rival even the deepest pockets: he had enthusiasm, energy, and talent as a salesman. It was those qualities that were going to help him come up with the idea that would get his company off the ground to a running start.

Lesson #1: “There’s no genius behind it. It’s persistence and listening to people.”
From its onset, Craigslist was born from the ideas and suggestions of its users. When Newmark began sending out his email list in 1995 to a small group of interested subscribers, almost immediately, he began receiving emails back with suggestions for job and apartment listings they hoped Newmark would add to his list.

Lesson #1: “I learned to make people love me to get my message across.”

As a boxer, Foreman was known as a mean and ruthless fighter. He fought with fury rather than grace; he stormed around the ring with rage while his opponents danced around him. He even showed up to fight Muhammad Ali with a fierce German Shepherd at his side. It was not so much a persona as his actual personality. He was unpopular both in the ring and out, and unless he was willing to make some changes, Foreman knew that nobody would want to listen to him talk, let along buy anything from him.

Lesson #1: “Persistence is the single most important thing for success"
Matthews’ career has largely been characterized by two things: his persistent and active involvement in all of his companies, and his thorough knowledge of the industry in which he is involved.

Lesson #1: “If you get knocked down, get back up again”
“I have a number of famous quotes, and one of them is, if you get knocked down, get back up again,” says Hawkins. “I don’t really feel like I want to let anything ultimately defeat me.”

Lesson #1: “Entrepreneurs have to be willing to stay the course”
“It was hard not to enjoy the success we were having, doing a deal a day,” says Wilson of the early days with FirstEnergy. “It was enthralling to be at the office. I got as caught up in my career as any investment banker could be.”

Lesson #1: “Don’t be afraid to change the model”
“I got the idea for Netflix after my company was acquired,” says Hastings. “I had a big late fee for ‘Apollo 13.’ It was six weeks late and I owed the video store $40. I had misplaced the cassette. It was all my fault.”

Eat Your Own Dog Food
I’m not just a coach in the Relationship Masters Academy pilot that launched yesterday – I’m also taking the program myself!

Lesson #1: “It takes a lot more to run a good business than just trailing commissions or kickbacks.”
In 1991, when Ilhan opened up his first store called “Mobileworld,” he started off by offering crazy deals, including $1 phones. His competitors, meanwhile, would be offering the same products for $200. Those marketing methods inspired the name change to Crazy John’s.

Lesson #1: It is having confidence that matters the most
When Mallya was invited to be the guest speaker at the Institute of Management and Technology’s convocation in March 2010, he wanted to impress upon the students one key message to the secrets of success: self-confidence is the key.

5 Lessons We Can Learn from Michael Phelps
23-year-old Michael Phelps is the record-breaking Olympic Swimming Champion. He is the first person to win eight gold medals in a single Olympics; the Beijing 2008 Olympics to be precise. Overall, he currently holds 16 Olympic medals; the other eight remaining are six gold and two bronze medals at Athens in 2004. What an inspiring and incredible achievement!

Lesson #1: “Personal relationships are always the key to good business”

“I guess we keep on trying to look after the people that look after us. If we don't look after one another, we can't win. Now, you don't retain customers unless you have a combination of what I call the TIL principle – trust, integrity and loyalty,” says Fox. “I look at a lot of the people I initially employed. And the aspect of loyalty was 100 per cent. Maybe the ability was 90 per cent, but I'd rather have that than a reverse position of it.”

Three Marketing Lessons from Realtors
Any real estate professional can tell you the three most important factors in determining the value of real estate are location, location, and location.

Publicity -- What Do You Do When PR Goes Horribly Wrong?
Have you ever had done something you thought was a really good idea at the time and then it completely backfires on you? What if this happens in a public setting? Well, here are 2 things you can do to turn the situation around and come out even more on top than before.

An MBA in 3 lessons and 1 article
Having just completed my MBA after 4 1/2 years of study, I thought it would be good to share some of the lessons I have learnt

Six Lessons of Successful Entrepreneurship
James Chan presents six lessons on running a successful one-person business.

Lesson #1: "Loyalty of your people is a key to most any business success"
Cathy has built his reputation not only on the success of his business, but on the unique model with which he chose to expand. Instead of following the usual franchise route, he opted to form joint ventures with individual operators, thus guaranteeing “quality, supervision and the motivation of partnership.”

Government Could Use Some Sales Training
Government officials need to spend some time in the profession of sales and learn basic Sales 101 skills when it comes to satisfying the customer. Here are 5 sales lessons the government would benefit from in this difficult time.

Turning Order Takers into Salespeople

Salespeople need to make adjustments. New competition, new buying strategies, unfair competition, price competition and the resistance brought on by the recession all change the way they need to play the game and they need to make adjustments too. They need to be quicker, sharper, more strategic and much more effective with their use of selling tactics (skills, not tricks). This article explains how.

Why Most Ads, Sale Letters, and Websites Don’t Turn A Profit?

Most ads don’t work because they are like the enlarged version of the company’s business card. If you want to make money with your advertising, you got to structure your ad exactly how you would conduct a sale presentation face to face with a potential buyer. Remember that those who buy a four inch drill are really buying four inch holes. People aren’t interested in what you have for sale; they are mainly interested in solving a problem. Before starting your sale pitch in print, you got to be successful at “selling” the problem first. Think it this way…what is one reason most of your customers are buying from you?

Lesson #1: “Never hire or promote in your own image”
Hock always had a strong sense of his own strengths and shortcomings. To that end, one of his guiding principles was to surround himself with associates who would complement his skill set rather than duplicate it.

In Leadership Character Trumps Competence

We live in a society that thrives on 15-minutes-of-fame thrill rides. Reality shows like The Apprentice, where Donald Trump baits and then summarily fires contestants, dominate TV ratings. These shows frequently glorify the bad behavior that seems to be slowly, but surely, seeping into our society. The 24-hour news cycle is an endless stream of stories about leaders who have been caught doing bad things. In the midst of this barrage it is easy to lose faith that leaders can actually do good and serve others; that men and women of character still exist.

Cold Stone Creamery serves up a Triple Scoop of making Sales Effortless
Cold Stone Creamery serves up a Triple Scoop of making Sales Effortless The professional staff of teenagers who help make this national chain of Ice Cream Parlors selling system work expertly reminded this old pro of lessons too often and too easily forgotten by most selling professionals Learn these three valuable lessons to make sales close easily and the average sale amount will skyrocket!

Lesson #5: “Hard times are an opportunity for growth”
If there is one lesson that Wilson has carried with him since he was a young boy it is this: every opportunity, whether missed or taken, represents another lesson to be learned.

Who Is Your Proud Family?
Once again I was on the couch at 5am watching Disney cartoons. I like to get up early and get a bit of work done before I go for a run. While I’m cleaning out the last evening’s email, I watch a bit of children’s television to pick up a life lesson or two. This morning, I got a great business lesson from Lilo and Stich.

Leadership and Reaching the Boiling Point
Leadership lesson, actually RELATIONSHIP LESSON for all of us: Learn to tell the truth without blame, judgment, or attack at the right time or be ready for the boil over, for it will come when you least expect it!!!

Lesson #3 Know The Game Part II.
The follow up to part I http://www.evancarmichael.com/Leadership/6509/Lesson-3-Know-The-Game-Part-I.html The most important lesson an entrepreneur can learn

Lesson 5 Grab the Golden Ring
The fifth and final lesson taken from 25 years in the venture capital industry and based on my talk 5000 business plans, 50 deals, 25 write-offs. In this lesson I describe how three people (including yours truly) failed to grab the golden ring in the merry go-round of life.

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