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Innovation vs Reality
Reality is much more complicated than we tend to imagine.

Increase Profits Without Adding Resources Part 3
Two often overlooked profit drains are quality and vendor payment terms. Changing your approach in handling both of these factors can help you increase profits without adding resources.
If We Lose One More Top Performer...
A truly counter-intuitive approach to talent retention. Tips for aligning talent and organizational needs. Enjoy!
Expectations or Incentives
"I've tried every incentive program imaginable and the only thing I've accomplished is creating divisiveness in my organization." Business Owner
Responsibility
As kids we are expected to take more responsibility as we mature. It starts with the basics, like getting dressed and tidying our room and moves on to contributing around the house and so on.

The Secrets to Successfully Landing Media Coverage
When it comes to approaching the media, keep in mind that there is no one media outlet.  You are not pitching one story, nor are you pitching one media source.  To be successful you need to be developing a number of different stories to pitch to a variety of different media outlets.  Each media source has needs and interests that are specific to it.  The primary secret to a successful PR campaign is to focus on what the various media outlets need and pitch each outlet accordingly.

How to Pick the Right PR Firm for Your Company
Picking the right PR firm can make or break your campaign.  You need to be able to communicate with you representatives.  You also need trusted advisors who will tell you when they feel you’re steering off base or making a wrong move.  If you pick wisely, this could be the start of a successful and profitable relationship.

Vision: The Blessing of a Chosen Few?
Are there truly few visionaries in the world or are we simply looking in the wrong places?
We are the superheroes
It is often tempting to sit back and let someone else take responsibility, to let someone else lead. To let our doctor take responsibility for our health. To let our employer take responsibility for our income. To let our politicians take responsibility for our environment.
Breakthrough Thinking
There is something very appealing about inventions, innovations and breakthrough thinking. An idea that leads to a product, or a way of being that changes a paradigm.
Authentic Transformation
If we are lucky, at some point in our lives we realise that there is more to life than the story we have been told. A few are even luckier and avoid that story.
The Social Value of Business
Not so long ago the idea that business should have a social value was seen an anathema.
Green Rush
The the economy is dead - long live the eco-nomy.
15 Rules for Managing Management Teams
How does our own behaviour influence our organisations, our society and our family? Can we expect any of them to be functional if our own behaviour is not?

Motivation, motivation, motivation
I have long argued that the big, secret advantage that authentic businesses have over regular businesses is motivation. Not just the internal motivation of staff, but the motivation of customers and other stakeholders to support the business.
The Obama approach to change
We have a complex relationship with change. On the on the one hand we desperately want it, on the other we desperately resist it.
The next big things
Society is changing fast. Economic uncertainty, technology, climate change, extremism and the internet are all accelerating the pace of change. For many well established business models the writing is on the wall. Now more than ever constant innovation is the only route to sustained success.
Sales Simplified -"When it Comes to Objections..."
Most of the time an objection is nothing more than an opportunity to discover more specifics about what the customer does want; a chance to learn what we may have missed in our discovery in order to present a solution or offer to them.

How to write a captivating press release
Does the thought of writing a press release make you cringe? Every small business owner will be required to write a press release at some point. Self-promotion plays a big part in the success of any business
"It's so obvious"
I gave a talk to a fashion industry audience recently. I was explaining my research and work around authentic business and why authentic business is simply a better way to do business. One of the people in the audience came to me afterwards and said “it is so obvious, and yet so few businesses do it.” EXACTLY! and this is my mission.
10 Leadership Lessons from the Tour de France
As many readers will know, I am passionate about cycling. I love the complex interplay of personal discipline with teamwork. I love the combination of brutal effort and chess like strategy. I love the epic scenery and the cool gadgets - I love it all. This week the 2009 Tour de France enters it’s final, decisive week. So in a blatant bid to get more people interested in cycling - here are my 10 leadership lessons from the Tour...
Love, Leadership and Business
Love is still a deeply unfashionable expression to use in business. But I believe that it is the only thing that really leads to sustained business success.

Love Marketing
What makes the biggest difference in attracting money into our lives and our businesses?
Consciously Creating Culture
We all know that how we behave affects the way people behave towards us - how does this affect business?
Absolutely Positive
Staying positive is the best way to get positive results - especially in a recession.
Authentic Business Recession Busters
Authentic businesses have a few advantages when a recession comes along - but they still need regular business discipline. Here are some recession busting ideas...
Are Macs and Wal-Marts a good match?

Apparently, there are plans afoot for Wal-Mart to sell Macs, as well as iPhones and iPods, in at least some of their stores. I'm not sure that's a good idea, but it's worth pursuing, at least on a trial basis.

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There Are Miles and Miles left for you and I to go.
I just received an extraordinary letter from a young lady named Allison. She touched my heart. It’s one thing to receive a fan letter; it’s another to receive a letter that shares the author’s heart. This, Allison did, with such verve and vision it stopped me in my tracks.

Sales Letter
A sales letter is exactly what it sounds like – a letter intended to bring in sales. Whether it gets the reader to place an order directly, or just to inquire about further information, the goal is the same. But, it’s not just an announcement; you need to make an offer to the reader. And, there are ways of doing so that are more effective than others. Read on to discover some tips to writing a strong and effective letter.

2008 Global Brand Trends letter
A yearly letter authored by Stanley Moss, reviewing the state of international branding. This year's letter addresses sustainability, CSR, place branding, social networking, the cult of celebrity, the luxury category, measurement. The letter concludes with different points of view on the question "What is a brand?"
Business Letter Writing for Small Business
Think back to when you were a child for a moment – how did you feel when the postal worker delivered a letter addressed just to you? Most kids feel excitement, enjoyment and enthusiasm when they get a letter. It doesn’t matter what the letter contained – the important thing was that it was addressed to them.
The Job Market is Tough – Does Your Cover Letter Stand Out?
Knock Knock. “Who’s there?” “A unique amazing cover letter” “That’s a rarity - come on in” Your cover letter knocks on the door of the hiring company. When that door is opened does your cover letter get asked to “come in” or is the door slammed shut?
How to Write a Killer Freelance Bid Cover Letter
There are hundreds of ways a freelance professional can ruin a bid cover letter. Outsourcing buyers often have to weed through a list of 30, 50 or 100 freelance candidates, and every little detail that's off irritates the person who reads your cover letter. It's the freelance professional's first -- and perhaps only -- chance to impress a potential outsourcing buyer. One mistake and they're immediately crossed off the list (freelance professionals who understand this harsh reality can use it in their favor). So, how does a freelance professional write a more refined and effective bid cover letter? These tips will help to make your cover letter stand out from the freelance crowd...
Writing a Successful Sales Letter
The number one objective for a sales letter is – get the letter read. And the second is to persuade the reader to take an action and start a business relationship. How do you do this? Read more to find out how.
Writing Effective Business Letters
You may have an excellent idea or proposal, but unless you can effectively communicate it in a letter, you will not get the desired outcome. It is essential to understand your reader's needs and then clearly write what you need to say. Every letter should be clear, human, helpful and as friendly as the topic allows. The best letters have a conversational tone and read as if you were talking to your reader.
Copywriting Tips: 13 Steps to Creating the Perfect Sales Letter Template
The most challenging piece of product creation is the creation of the sales letter landing page where you talk about and sell your product. Creating an effective sales letter is really all about following a formula. Here are 13 steps to help you create the perfect sales letter for your product or service:
3 Amazing Tips To Create A Great Sales Letter
Your sales letter or sales page is an important part of your marketing campaign. Your sales letter is really the words and images that combine to tell a story to your prospect or site visitor about what you are offering. In very rare cases, a poor or mediocre sales letter will suffice - but only if your product or service is so compelling that people just have to have it. Often, however, it is the sales letter that persuades your reader - this makes an excellent sales letter a must in the scheme of things. Writing a sales letter doesn't have to be hard or expensive - and when you follow these five tips, you will be amazed at how easy it really is.
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