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Lesson #2: Keep Your Wits About You
In 1974, when Forbes asked Buffett how he felt about the stock market at the time, Buffett replied, “Like an oversexed guy in a whorehouse.” Whether it was talking to the media about smart investments or explaining the company’s performance in his annual letter to shareholders, Buffett never lost his sense of humour. Indeed, it became one of his trademarks for which he is revered.

Other letter to shareholders Related Articles

Lesson #2: Keep Your Wits About You
In 1974, when Forbes asked Buffett how he felt about the stock market at the time, Buffett replied, “Like an oversexed guy in a whorehouse.” Whether it was talking to the media about smart investments or explaining the company’s performance in his annual letter to shareholders, Buffett never lost his sense of humour. Indeed, it became one of his trademarks for which he is revered.

There Are Miles and Miles left for you and I to go.
I just received an extraordinary letter from a young lady named Allison. She touched my heart. It’s one thing to receive a fan letter; it’s another to receive a letter that shares the author’s heart. This, Allison did, with such verve and vision it stopped me in my tracks.

Sales Letter
A sales letter is exactly what it sounds like – a letter intended to bring in sales. Whether it gets the reader to place an order directly, or just to inquire about further information, the goal is the same. But, it’s not just an announcement; you need to make an offer to the reader. And, there are ways of doing so that are more effective than others. Read on to discover some tips to writing a strong and effective letter.

Lesson #1: Employees are the Engine of Your Company
“I always felt that our people came first,” says Kelleher. “Some of the business schools regarded that as a conundrum. They would say: Which comes first, your people, your customers, or your shareholders? And I would say, it's not a conundrum. Your people come first, and if you treat them right, they'll treat the customers right, and the customers will come back, and that'll make the shareholders happy.”

2008 Global Brand Trends letter
A yearly letter authored by Stanley Moss, reviewing the state of international branding. This year's letter addresses sustainability, CSR, place branding, social networking, the cult of celebrity, the luxury category, measurement. The letter concludes with different points of view on the question "What is a brand?"
Business Letter Writing for Small Business
Think back to when you were a child for a moment – how did you feel when the postal worker delivered a letter addressed just to you? Most kids feel excitement, enjoyment and enthusiasm when they get a letter. It doesn’t matter what the letter contained – the important thing was that it was addressed to them.
The Job Market is Tough – Does Your Cover Letter Stand Out?
Knock Knock. “Who’s there?” “A unique amazing cover letter” “That’s a rarity - come on in” Your cover letter knocks on the door of the hiring company. When that door is opened does your cover letter get asked to “come in” or is the door slammed shut?
How to Write a Killer Freelance Bid Cover Letter
There are hundreds of ways a freelance professional can ruin a bid cover letter. Outsourcing buyers often have to weed through a list of 30, 50 or 100 freelance candidates, and every little detail that's off irritates the person who reads your cover letter. It's the freelance professional's first -- and perhaps only -- chance to impress a potential outsourcing buyer. One mistake and they're immediately crossed off the list (freelance professionals who understand this harsh reality can use it in their favor). So, how does a freelance professional write a more refined and effective bid cover letter? These tips will help to make your cover letter stand out from the freelance crowd...
Copywriting Tips: 13 Steps to Creating the Perfect Sales Letter Template
The most challenging piece of product creation is the creation of the sales letter landing page where you talk about and sell your product. Creating an effective sales letter is really all about following a formula. Here are 13 steps to help you create the perfect sales letter for your product or service:
3 Amazing Tips To Create A Great Sales Letter
Your sales letter or sales page is an important part of your marketing campaign. Your sales letter is really the words and images that combine to tell a story to your prospect or site visitor about what you are offering. In very rare cases, a poor or mediocre sales letter will suffice - but only if your product or service is so compelling that people just have to have it. Often, however, it is the sales letter that persuades your reader - this makes an excellent sales letter a must in the scheme of things. Writing a sales letter doesn't have to be hard or expensive - and when you follow these five tips, you will be amazed at how easy it really is.
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