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Are E newsletters dead?
If you’re a business owner on a Shoestring budget, no doubt you have either seriously considered or currently use email marketing as one of the strategies in your business to generate sales and increase your brand awareness. In the Next Marketing business, I write a regular e newsletter and also use email-marketing campaigns to promote events. I have found these to be a successful and highly cost effective marketing tool in my business, however, given that most companies have some type of email marketing program, is it too late to start a program now?
Small Steps add up to many Kilometres
Ian produces a weekly sales tip which has a huge subscriber list. Here is a typical sample

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