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Look Big, Win Big: The 5 Cardinal Rules of Logo Design
Your logo appears on everything from your letterhead to your website, reaching customers, prospects, suppliers and the press. In other words, your logo reaches everyone and is the first impression someone will have of your company, therefore your logo needs to create a favorable introduction. Present yourself clearly and dynamically, and you’ll look like a pro, even if your office is your basement.
Lesson #3: Be a Dreamer
“I’m a kid in the candy store,” says Hefner. “I dreamed impossible dreams. And the dreams turned out beyond anything I could possibly imagine.”
Branding and Business Identity - Image is Everything!
How the public perceives your brand and the experience they have with you all comes down to what your image is comprised of.

Home Based Business - Qualifying as a Professional
Without actually preparing yourself professionally you cannot inspire confidence in your clients, referrals, customers or anyone else. You will need to be professional to develop a strong relationship with all of your business associates.

Top 10 Ways to Make Money with Direct Mail (Don't Laugh, it STILL Works!)
I sent out about 18,000 direct mail pieces last month, and I re-learned a few lessons, just like I always do. Maybe I can save you a few dollars, and a few lessons by sharing some of the most important things I’ve learned over the years about direct mail. And most importantly, if you're not doing any direct mail, now is the time to start! Almost everyone else has backed off of it due to cost, and now you can swoop into people's mailboxes and take new customers!
What is happening to credibility in the online world?
Anybody can now post an article online. Anybody can become an expert, or be perceived to be an expert. Not much of the old credibility stamp is left. After all would you necessarily believe somebody to have a doctorate just by a few bits of the alphabet being stated after their name, when one can buy any degree online?
The Invisible Close Sales Nugget: Want results? Give them a choice!
When presenting special offers from the stage, I generally recommend having two or three clearly outlined packages to choose from.
Looking Good On Paper
When you go into business on your own, your stationery has to convey that you are a professional running a professional business. Looking good on paper is not an option. It is a requirement.
The Value of Branding
When a small entrepreneur understands what a brand really is, and learn to focus on their business development from that angle, then they will "grow up" to be the big businesses of the future. Big business that grows from the small entrepreneur standpoint are connected with the impact they have on their customers and the world - but are finally operating from a place of power. All of this comes from having effective branding for your business!
Marketing on a Shoestring
Marketing doesn't have to be costly, but it is a necessity. Here are some overall tips for getting the most out of your marketing.
Use Two-Step Direct Response Advertising and Stop Wasting Your Ad Money
Have you wondered why some companies continually advertise? It's because they know how to develop direct response advertising. This article will show you how to do it.
How to Create Magnificent Marketing Materials
Stand out. Get noticed. Be remembered. How do you do this? By creating marketing materials that really engage with your target audience and show them how you are different.
A Well Managed Suite of Business Materials
When you’re not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials are making the right impression. In this article I’ll go over a few specific bits of advice to ensure that your corporate identity materials are projecting an image of competence and success.
Should I Try An Internet Home Based Business?
An Internet home based business is an increasingly popular option in today’s society. With the dawn of the Internet, there has been an abundance of opportunities to strike out into a field that is both interesting and lucrative. The Internet allows for many fields to work solely via the Internet without a need to expand into an office space or hire anyone outside of those who work from home.
Supply Management - 8 Tips for Keeping Your Supplies in Order
So how many push pins and paper clips do you really need at your desk? Office costs are going up by the minute and we are frequently to blame! Walking by the supply room... we grab a few boxes "just in case" not really knowing if we need the item or not. So, we end up with a bunch of stuff in our office or cube that takes up room and that we do not use! So, consider these tips for your space.
Whats In A Name When It Comes To Your Business Plenty
In fact, deciding on a business name is one of the most important decisions you will ever make. The right business name can help you rise above the crowd while the wrong business name can leave you trampled in the rush.
7 Easy Ways to Build Your Newsletter Opt-In List
If you're looking for surefire ways to quickly and easily build up your email newsletter mailing list, look over the following tip checklist. See what new ideas you can tie in with your existing products and services to create new buzz that helps you gain more subscribers!
Part Three - Prospecting for More Sales
Part Three of a Ten Part Series. In this series, we explore all the different avenues of prospecting necessary for a business to succeed. Think of your business as a a beautiful garden, and then consider all the things you need to do to keep that garden beautiful and growing, rather than dreary, dead or decaying. Need help with Prospecting? Feel free to get in touch with us via our website.

Top Tips for More Effective Marketing Material
These simple guidelines will help you make your letters, brochures, information, corporate profiles, advertisements and other marketing material more effective in what it was designed to do…SELL.

Other letterhead Related Articles

What Does Your E Address Tell People About You
How much time did you spend on deciding on the appearance of your business cards? Or your letterhead? Why was it so important to get them just right?

Your Pre Approach Letter
The last issue dwelt on the significance of your letterhead in building credibility with a prospect you haven't yet met.

“What Color is Your Marketing and What is It Saying?”
Do you have any idea what role color plays in your marketing efforts? And if so, do you know what message your marketing efforts are conveying with the colors you use? Let me tell you that the colors you use in your marketing efforts – your brochures, business cards, letterhead, signage, office interiors, and more – play a very important role in motivating people. The colors speak loudly and clearly, so I believe it is in our best interest to learn what the colors convey in our marketing. Since colors are so important, it behooves us to learn what message they convey in our marketing efforts. Here is a brief overview to facilitate our learning some basics of the meaning of colors in our marketing.
Look Big, Win Big: The 5 Cardinal Rules of Logo Design
Your logo appears on everything from your letterhead to your website, reaching customers, prospects, suppliers and the press. In other words, your logo reaches everyone and is the first impression someone will have of your company, therefore your logo needs to create a favorable introduction. Present yourself clearly and dynamically, and you’ll look like a pro, even if your office is your basement.
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