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Sloppy naming
If you've got more than one product or service, you have a problem. You need to decide if there's going to be an architecture to the way you name things. General Motors has a division, Chevrolet. Chevrolet makes cars, and each car has a name (Corvette, Impala). They have an architecture in place that makes some things clear very quickly.
The Shapes That Model Retail
There has been a tremendous amount of discussion by economists and government experts in regard to the type of recession we are in, as well as the possible ways we could come out of it. There are varied opinions and speculation as to where things go from here. This is pretty clearly demonstrated in the different models, or 'shapes', that the recovery might take, which have come to be characterized by various letters of the alphabet. Although Economists may track and analyze a number of economic issues and trends that would also impact retailers, it is from an aggregate level. So the question is, what will the economic recovery look like at a place where all the trends come together at once - such as in your own company’s financials?

Other letters of the alphabet Related Articles

A Sample Sales Letter that Works
Sales letters are a dime a dozen. But sales letters that really work are few and far between. Here is a sample sales letter from the "Copywriting Chiropractor," Dr. Greg Nielsen.
The Anatomy of a Sales Letter
Sales letters work best when you have something to sell. You make an offer. Too many sales letters from smaller businesses are of the "Hi my name is..." school. When it comes right down to it, I'm busy; I don't care if you just started this wonderful venture because you love to serve people. What can you do for me right now?
The 'Being Efficient' Myth In Sales
You need to take time to soften a decision-maker with appointment confirmation notes and telephone calls. Also, a series of direct mail softening letters, faxes, e-mails and endorsement letters need to be sent before and after a sales presentation to reinforce the benefits that you have demonstrated.
Should You Use Sales Letters Before You Cold Call
Remember the numbers game? Well, that is the same thought behind sending out sales letters. The hope is that with every hundred or so letters, a few sales will result.

Appointment Letters – Small Business Tips to Get Your Foot in the Door
Many small businesses struggle with writing letters to potential clients trying to get an appointment with them. But it doesn't have to be as difficult as it may seem. As a professional copy writer, here are my top 10 tips for effective appointment letters.
The ABC of Superlative Leadership
Learn your alphabet of leadership and take your team to new heights.
The Shapes That Model Retail
There has been a tremendous amount of discussion by economists and government experts in regard to the type of recession we are in, as well as the possible ways we could come out of it. There are varied opinions and speculation as to where things go from here. This is pretty clearly demonstrated in the different models, or 'shapes', that the recovery might take, which have come to be characterized by various letters of the alphabet. Although Economists may track and analyze a number of economic issues and trends that would also impact retailers, it is from an aggregate level. So the question is, what will the economic recovery look like at a place where all the trends come together at once - such as in your own company’s financials?

D is for Direct Mail
Direct Mail, otherwise known as sending letters through the post to prospective customers is now pretty much a dying art. By many business owners, sending letters has been replaced by emails – can’t say I blame them really. After all, emails are cheaper, quicker and you can see who has opened it and read it. Why wouldn’t you use emails?
Are You Human?
People are like those websites that ask you to read squiggly letters and type what you read into the little box. Have you seen those? It's a security measure: the website wants to make sure you're human, and not a software program or a robot. Evidently robot software programs can't read squiggly letters, so if you can type the right letters into the little box, you must be human.

How to Avoid Becoming a Digital Prospecting Lemming
My article “Prospecting Letters Still Open Doors” sparked quite a response from readers recently and I just have to share their ideas with you! They disclosed their best secrets for using letters to gain access to some of their toughest prospects.
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