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lewis and clark Tagged Articles



Discover the Benefits from the Most Ignored Resource
My observations, for the last ten years, on what resources are available for personal and professional growth, and how people use them have led to one key conclusion. To a great extend, people don't succeed because they ignore the most available and accessible resource-other people's experience.

How Exploration is Part of the Sales Process
Is exploration part of your sales approach? If not, you may need to reconsider if you wish to increase sales

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How to Get Noticed by the National Media
Book Review of book By Jeff Lewis and Dick Jones – Trellis Publishing, Duluth, MN – ISBN 1930650426, 200 pages, May 2001

The Trouble with \"Out of the Box\" Thinking
In an interview in Fortune magazine, writer Michael Lewis nails something important about the current ardor for innovators and entrepreneurs:

A Mighty Mother: Babies Fall In Love With Baby Einstein
“The first Baby Einstein video took off because it was a completely new concept,” says Aigner-Clark. “It was an entirely new idea. No one else had videos for babies.”

Lesson #3: Get Word Of Your Business Out There
“We didn’t spend any money on marketing and advertising,” recalls Aigner-Clark. So just how exactly did her basement operation become the billion dollar industry leader that it is today? What it all came down to, she says, was her ability to hit the streets and get people talking about her business.

Lesson #4: Every Entrepreneur Needs a Little Brand Aid
According to Clark, the secret to Baby Einstein’s success has been “a good concept and a brilliant branding strategy.”

Lesson #5: You Need Balance To Maintain A Business
“Honestly I felt and still feel guilty all the time,” says Aigner-Clark. “Even now, I feel like I never give either my company or my kids enough attention. It’s really a battle when you have your office in your home.”

Julie Aigner-Clark Quotes
Julie Aigner-Clark Quotes

The New Old Timey Customer Service
Whatever happened to Lee Roy Clark? Mr. Clark was the grocer in my South Georgia hometown. He was my introduction to what it meant to be a "merchant"—courteous and eager to help all who came into his small all-purpose store. The business world is today rediscovering the value of service that permeated Lee Roy Clark's bones. The Lee Roy Clarks of yesteryear get no credit for using methods now attributed to Disney, USAA, Nordstorm, and Ritz-Carlton Hotels. What happened between the early 1950s version of small-town service and its present-day renaissance? How did the business world move so far away from Lee Roy Clark and why is his brand of customer service now so eagerly sought?

Dick Clark and the New York New Years Eve Celebration
Born Richard Wagstaff Clark, Dick Clark is an icon of American music and television. This article appears in the January 2011 issue of Mazon Associates' Building Bridges newsletter and pays tribute to one of America's most-loved public personalities.

The John Lewis effect – eat, sleep and breathe your brand values
In a recent speech on resolving the UK’s economic crisis, Deputy Prime Minister Nick Clegg referenced national department store, John Lewis, as an exemplary example of a share scheme which its staff enjoy and as a blueprint the UK would do well in copying. This got me to thinking about the often referenced John Lewis, as not only a fair employer, but also a trusted retail brand and innovator in sales and marketing. Below I have outlined a number of observations that if followed, brands could implement for better internal and external communications.

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