Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

lexus dealer Tagged Articles



7th of the 10 Kurlan Sales Competencies that are Key to Building a Sales Culture
Salespeople love to present options. It makes them feel like they have more chances to win the business. It's such a popular approach that it's one of the few parts of the sales process that is universally accepted and named. You know it as Good, Better and Best. Companies actually have alignment on Good, Better and Best, sometimes using it in their retail stores and catalogs to provide category options. How many times have salespeople presented you with 3 options? Just last week, I was presented with 3 options at the Lexus Dealer where I got my LS460.
Data Points Tell a Story Prospects Buy Happy Endings
When your salespeople connect the dots and ask themselves, "what do these data points tell me?" there should be a dramatic tale of woe. If the story is compelling enough, the prospect will pay for a happy ending.

Other lexus dealer Related Articles

What Counts Most
You'd think investors would rate superior performance as the most important factor in choosing an investment dealer.

Are you Untouchable
In January 2003 The Cleveland Plain Dealer ran this headline – “Ohio lost 200,000 manufacturing jobs”. They blamed competition from India and China.
CONSUMERISM
LET THE DEALER BEWARE
Using the web to drive sales
This article is a short but illuminating example of how a car dealer has used Google to their advantage.
When You Don't Find Compelling Reasons to Buy
Read this case history to learn what happened when the Lexus salesperson made it all about price, which didn't matter, but didn't bother to uncover the compelling reasons, which would have made a big difference!
7th of the 10 Kurlan Sales Competencies that are Key to Building a Sales Culture
Salespeople love to present options. It makes them feel like they have more chances to win the business. It's such a popular approach that it's one of the few parts of the sales process that is universally accepted and named. You know it as Good, Better and Best. Companies actually have alignment on Good, Better and Best, sometimes using it in their retail stores and catalogs to provide category options. How many times have salespeople presented you with 3 options? Just last week, I was presented with 3 options at the Lexus Dealer where I got my LS460.
Dealer Incentive Programs
You hear about them on the television all the time, mostly with cars, but not always. Still, what is a dealer incentive program and how could one possibly benefit you? To be perfectly honest, and I can be because I'm not selling you anything (wink) the term dealer incentive program is a little more broad than getting cash or prizes for buying something. In a very real sense a dealer incentive program can bolster sales, reduce sales costs, reward loyalty to your brand and help launch new products. From a pretty simplistic standpoint, let's look at all four of these.

Who Should You Use to Raise Your Capital?
Caution! It may be illegal to compensate a non-licensed broker/dealer.
As clear as mud
I was recently car shopping for a 4WD for my partner, Kellie. Looking for a good deal we went into two competing dealers situated near each other. The first was a KIA dealer and the second, Holden. With less than a kilometre separating the two yards, my experience between them dealers could not have been further apart.
Improve Channel Partner Performance - How to Engage and Collaborate With Partners to Improve ROI
Manufacturers, in their quest to increase the brand loyalty and mind share of dealer employees, look for ways to increase dealer engagement and collaboration. Engagement is the employee's positive emotional attachment to the organization. Collaboration is the ability of the dealer employee to interact with both manufacturer and other dealers for problem solving and best practices ideas. If you can do a better job of engaging and collaborating with your dealers, they will do a better job representing your brand and selling your product, increasing your return on investment (ROI).
Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Inspiration for troubled times

Common Sense Stress Management

Resistance to Change and How to Deal With It
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.