Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

lifetime value Tagged Articles



Lifetime Value of a Customer is Unlimited
Maybe you’ve heard of this term that some marketers use called “Lifetime Value.” The idea is to calculate what a customer might be worth over the course of doing business with you perhaps for years as opposed to a single transaction. The determination of this number might change the way you look at how much you are willing to invest to get each new customer.
How Much Money And Time Do You Spend To Bring In A New Client?
What does “lifetime value” really mean? It’s pretty simple. Lifetime value (LTV) is the average amount of money that a customer spends (and the profits that you make) from the first time that the person buys something until his/her last purchase.
How to grow your Ideal Clients by 25% with zero cost of sales
We are big fans of “growing loyalty” among Ideal Clients over pretty much any other business building tactic—it’s the lowest cost sales activity you will ever engage in, since you are already doing business with them, you already know what they want and need, and you can easily find out if they are being wooed by someone else. How easy is that?
Introducing ADSPORT, the lead generation phenomenon that really delivers
If you're in business or sales, you need leads. Leads turn into sales and that means staying alive. How much time and money have you spent in the past, without really knowing what return you got? Worse still, can you remember campaigns that you ran, that delivered NO results? There is an old saying “Together we stand, divided we fall”. Lead generation is no different!

How to handle the top 10 SME Sales Objections - Part I
A Sale is considered closed when the buyer and seller reach agreement on terms for the buyer to take ownership of a product or service. To get to this stage, the seller normally has to “close” the sale, by asking the buyer for their business. This is where the buyer raises “objections”. Objections generally fall into three main types. This article will explore the types of objection, how they arise and how to overcome and avoid them. Part II will then discuss the 10 most common objections, and how to handle them to close the sale. You must get the customer to reiterate the value that they are getting first and foremost.
Customer Intimacy Leads to Customer Loyalty
Gallup research shows that satisfied customers do not come back. Only loyal customers come back. Have you ever had a previous customer come back? Why? What made your customer return; your prices, your service or your installers? What does turn a satisfied customers into a loyal customers? “Developing customer loyalty is the most important foundation for ongoing business growth.”

Marketing for Small Business - How Successful Was Your Marketing Expense Last Financial Year?
Throw your hats in the air and celebrate – it is end of financial year time again! I love end of financial year as it is a great time to reflect on what worked and what didn't for you and your business in the past year. But ... when you look at how successful was your marketing expense in the past financial year – you need to look your results against a number of definitions of success (and not just the dollars).
Making Sense of Customer Value
Your business could be worth much more than you think! Understanding the true value of your customer, can give you valuable information about what you might spend on both retaining existing customers and acquiring new ones.
The four fundamental strategies to increase business revenues
One of the jobs of a business coach, consultant, and advisor is to help clients quickly see a path to get results. In the case of increasing revenues, there are four primary strategies that business leaders need to master. This article describes them.
It's All About Relationships
It doesn’t matter if you have the fastest, cheapest, most state-of-the-art product or service on the market if your customer doesn’t feel a sense of relationship with you. Learn how to build strong relationships and your business will take care of itself.
It's All About Relationships
It doesn’t matter if you have the fastest, cheapest, most state-of-the-art product or service on the market if your customer doesn’t feel a sense of relationship with you. Learn how to build strong relationships and your business will take care of itself.
Go From Desperate To Total Financial Success
Recognition motivates. Thoughtlessness produces just the opposite affect . . . a slap in the face. When we lose a single customer, we do not lose a single order but a lifetime opportunity of profitability with that individual. It's our people who help us build our businesses.

Other lifetime value Related Articles

How A Simple Question Earned Thousands Of Dollars
A simple, effective lesson about the lifetime value of a customer.
Truths for Introverts Who Sell: What We Don’t Need To Learn The Extroverted Hard Way – Part Six
“Why were you so quiet tonight?” is a question that can put an introvert on the defensive. And when it comes from a socializing extrovert it can sound like we just committed the faux pas of a lifetime.
Question Your Franchise Decision Making
Deciding on a franchise may be one of the most important decisions you will make in your lifetime. Before rushing right into it out of sheer excitement, please take some time and ask yourself the basics.
Don’t drown from the effects of Riptide Marketing
Strategic lifetime marketing is an approach to marketing that capitalizes on the lifetime value of your most desirable customers. Strategic lifetime marketing is the ultimate life preserver for your business. The key is to develop such a lifetime-oriented approach to marketing before a crisis occurs. Read on to learn how.
To Romance or Not To Romance
Like most endeavors, there is more than one way to do things. When I asked longtime married couples how their relationship started and grew they unanimously told me, “We started slow, got to know each other and built a lasting relationship. “Now, I am not a romance consultant. I am a marketing consultant, but the same technique that works to sustain long and happy marriages for a lifetime of happiness, works for gaining and retaining your most profitable customers for a lifetime of profitable selling.
How Deep Will Your Midlife Crisis Go?
Of all the difficulties that a person can face during the course of a lifetime, the midlife crisis is perhaps the worst. That's because its source runs so deep.
The Overall Value of Direct Marketing
Direct Marketing can help your customers get to know you and develop a lifetime relationship.

Close More Sales: 3 Ways to Get In, Get Started and Make More Money Now--No Matter the Economy
Build lifetime customer relationships with clients who want to buy from you over and over again even in a lagging economy...
Treat Little Customers Like Big Customers
Learn how to create lifetime customers by using some simple but critcal strategies.
How Much Money And Time Do You Spend To Bring In A New Client?
What does “lifetime value” really mean? It’s pretty simple. Lifetime value (LTV) is the average amount of money that a customer spends (and the profits that you make) from the first time that the person buys something until his/her last purchase.
Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Creating a Better Place to Work

How to Improve Your Time Management

Marketing & Sales tools – going back to basics
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.