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Maximize Your Small Business Website: 12 Crucial Web Design Tips for Small Business Owners
If you’re like many of the small business owners we work with, you may have spent a bundle paying your web designer for your website, only to find that it’s not generating much traffic. Or if it is, those visitors are bouncing right off your site. I call this a “rubber” site, when what you really want is a “sticky” site where people hang around and take action.

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Is Your Boss an Asshole?
Question: How many bosses does it take to screw in a light bulb? Answer: One. He holds up the light bulb and expects the universe to revolve around him.

LaserSharp Networking
Did you know that the energy put out by a normal light bulb is equal to the energy put out by a laser beam? A laser has a very tight beam and is very strong and concentrated. A light bulb, on the other hand, releases light in many directions, so the light is comparably weak and diffuse. The difference between the two allows the laser, with focused energy, to have the power to do very fine and delicate surgery, artistic etching and play the broad, full sounds of an orchestral overture. Does that sound like the kind of precision you want from your networking activities? I've found that there are three ways to bring your networking efforts into laser-sharp focus to make it an even more powerful way to build your business:

Brand equity vs value
In light of recent major financial brands going 'belly up' in more ways than one, brand value is taking on a whole new light!

Creating Twitter Backgrounds for Twits And Other Self Acknowledged Dum-Dums
The Only 3 Things You Really Need To Know: 1. What makes a good background? 2. Technical stuff. 3. How to upload your background.

The Six Biggest Applicant Lies Encountered in Employee Screening
Why do background checks? Because employee screening has revealed that a very high percentage of resumes are works of literary fiction. Screening firms’ routinely uncover fibs in applications that are just not true. It is one ting for an applicant to accentuate the positive and put themselves in the best light possible. But when resumes go beyond fact into the world of make believe, then employers need to be careful. After all, if a person is dishonest in the way they got the job, there is a concern they may be dishonest once in the job. This column outlines the six biggest lies seen on resumes applications.

Video Marketing Consistency
Include your website URL on a blue background at the beginning and end of your first video, do it again with the second and the third. It doesn’t matter if there’s a different URL: Using the same background colors that people identify with you or your website will make it feel like they’re watching something familiar and consistent. That breeds trust.

Avoid These Employment Background Check Mistakes
Employment background checks are a valuable tool for organizations that compete on the quality of their workforce. Yet with increasing legislative control and legal attention around employers' use of background screening due to incorrect or inappropriate use of background checks to inform their hiring decisions, employers must pay close attention to the process. Find out the most common employment background check mistakes and learn how to avoid them.

The Background Credit Check Under Fire: Fair or Not?
The use of background checks and specifically background credit checks has been under intensifying debate among national and state officials causing some to believe the use of credit checks should be more severely restricted or banned altogether.

Background Screening Terminology
Dealing with an expert background screening company (and other specialized vendors) can sometimes mean you’ve got to learn a whole new set of “lingo”. To help you out, this article outlines some basic employment background screening terminology.

Where Do You Stand on Employment Background Checks?
An employment background screening program must always balance the employer’s “need to know” with the fair employment rights of employees. The challenge is how to avoid discrimination while meeting the due diligence requirements the role or position requires. Clearly we can’t have it both ways. We can’t neglect to check the backgrounds of our workers, especially in sensitive positions, yet we also cannot use background checks in discriminatory ways.

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