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LED Lighting- Ready for Prime Time?
Just when we've replaced our incandescents with compact fluorescents, the buzz has begun about LEDs as the best way to reduce energy use for lighting systems. This article describes LED technology, it's advantages and disadvantages and whether it's a practical solution for today's lighting requirements.

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The Art of Distribution
One of the important insights that the Startups 2006 panel hammered home was the importance of distribution for consumer-facing startups. (By the way, an astounding 13,000 people watched this video during the first week.) Many people use the word “distribution” as if it were a tactic when in fact it is a goal. Any bozo can say the word as if it’s a magic bullet; the test is the ability to achieve distribution. Here are my thoughts.
Is Your Boss an Asshole?
Question: How many bosses does it take to screw in a light bulb? Answer: One. He holds up the light bulb and expects the universe to revolve around him.

LaserSharp Networking
Did you know that the energy put out by a normal light bulb is equal to the energy put out by a laser beam? A laser has a very tight beam and is very strong and concentrated. A light bulb, on the other hand, releases light in many directions, so the light is comparably weak and diffuse. The difference between the two allows the laser, with focused energy, to have the power to do very fine and delicate surgery, artistic etching and play the broad, full sounds of an orchestral overture. Does that sound like the kind of precision you want from your networking activities? I've found that there are three ways to bring your networking efforts into laser-sharp focus to make it an even more powerful way to build your business:

Africa's Music Industry Issues, Part I
Musicians like fashion designers et al "gotta eat!" Therefore, we are not only interested in enjoying and grooving to their songs, we also want to know how the musicians we cherish, can get paid what is owed them for their work product. In this two part interview, with the help of music industry insider, Wale Ewedemi, we shed light on the business of music in Africa. Part I covers the current state of Africa’s music industry and its intellectual property rights [IP]. Part II explores technology, distribution, advocacy, infrastructure, music authenticity and social media.
Why Salespeople Fail and How You Could Have Predicted It
The companies at which this salesperson had prior success were with brands you know well, that everyone in the world already carried, with established distribution. All he had to do was grow what had already been established by others before him. After all, how much new distribution had to be created for Oscar-Mayer Wieners?
Brand equity vs value
In light of recent major financial brands going 'belly up' in more ways than one, brand value is taking on a whole new light!

Palms Shopping Mall, Changing Retail Distribution in Nigeria
South Africa owned, Nigerian managed 'The Palms Shopping Mall' launched in 2005 is a major contributor to changing retail distribution and ultimately the retail experience for Nigerians, particularly the growing middle class to affluent. The Mall's opening provided significant channels of distribution to allow manufacturers reach buyers who are ready and able to spend.

Reinventing the Partnership with the Manufacturer
Distribution will always play a role in the supply channel. Manufacturers just can't do what distribution does effectively. But, distributors must recognize that change is upon them. They too must adjust to the evolution taking place in the supply chain. Today's distributors have the opportunity to reinvent the relationship and create a model that is mutually beneficial to both parties.

How Your Procurement Practices Affect Your Sales and Brand
Ethical selling and procurement (purchasing) is now in the spotlight. Harvey Norman’s recent publicity surrounding their supposed sourcing and use of Australian native old growth forest timbers in their Chinese made furniture has drawn light on retail procurement practices. Procurement is now fairly and squarely in the spotlight and choices surrounding sourcing and distribution activities can have a dramatic effect on a company’s brand, reputation and sales revenue.

Mice and Men
Recently, there was a university study done using white mice as the subjects for a psychological experiment. The mice were put into a cage with a red light and a green light on opposite sides of the space. The experiment was designed in such a way that when a bell rang, a mouse could rush to the red light or the green light to receive a treat. The treat was only presented for a few seconds, so that if the mouse guessed wrong and went to the green light when the treat was being presented at the red light, the mouse didn't have enough time to rush across the cage and get the treat.

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