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How A NICHE Market Strategy Approach Increases Sales
Much is written about having a niche to improve your selling success. A niche is a narrow target market where there are few competitors and allows you to be the Red Jacket in a Sea of Gray Suits. Use this acronym to help you strengthen your niche in your marketplace.

Seven Strategic Actions In Seven Seconds To Make A Great First Impression, According To Your Strategic Thinking Business Coach
Have you ever been at a business gathering and you feel ackward, ill at ease and downright uncomfortable because you are encountering many people you have not met before? And are you actually afraid of meeting someone or simply making a negative first impression? If you answered YES, you are not alone. There are many people that do have this type of fear or uneasiness. So now you ask why is this so important? It is important because we know that in a time span of about seven seconds you have already decided whether or not you like the person you have encountered and they have made that same judgment about you. The power of that first impression can be awesome and can stay in one’s mind for a long time. So what can you do in those seven seconds? Here are seven strategic actions to take for you to make a positive first impression:

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How to Generate Endless Referrals From Your Networking Activities
Building a business takes patience, perseverance, and lots of hard work. And selling yourself to potential clients and contacts can often be the most difficult part of the whole process. It's good to meet new people and tell them what you do, but it's not enough. People are much more likely to become loyal contacts or clients if they see the actual benefits of doing business with you. It's great to be nice and likeable, but this often leads to nothing but smiles and handshakes. That's why it's so critical to build people's trust by explaining and demonstrating how you can solve their problems. People are always thinking, "What's in it for me?” Show them, don't tell them.
Do You Have The Likeability Factor?
Much of our success in life will be determined by our ability to sell ourselves to others. Whether in our personal or working lives; people will judge us by what we say and what we do. However, more importantly, this will be influenced by how likeable we are.
The Power of a Compliment in Business
Giving compliments using correct business etiquette in the workplace is a way of bringing someone up to your level. Especially if you are in senior management and you give someone a compliment, it encourages them because it makes them feel like they're worthy. We give more to people we like, we prefer to do more business with people we like, and we eliminate friction when the people are likeable. Therefore in business, you need to be one of "those" people.

Are You An "Al Bundy"?
As much as Al was a likeable character. He was flawed. He lived his life firmly in the past. After all, his defining moment was long ago in his youth. But, how about you?

Selling Attitude!
Selling is a people business. People buy from people, and most often, from people that they like. But what makes one sales rep more likeable than the next? Surely all, or at least most sellers try to be likeable! Attitude makes the difference.

Four List Building Tactics
There is a myth out there that the bigger the size of your list, the better. This is absolutely not true. People buy from people they like and trust. If you add them to your newsletter list without permission, you just violated trust and made yourself a little bit less likeable.

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