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The C Factor!
Assembling a 'dream team' sales force is not as difficult as you may first think. I've known of businesses reaching great heights through the salesmanship of only a few sales-guns! Before creating a 'dream team' you need to have at least one exceptional salesperson you can model. Someone has to go there first! Whether this person is the company founder, (if sales savvy,) or a senior leader, there must be a working best-practice sales-process you can model and replicate. Once you have a high performing salesperson to model; their core characteristics, behaviours, and activities, then form the blueprint (DNA) of your 'dream team'. Keeping in-mind, that it's ok to have varying personalities in the same team, this enables your team to demonstrate versatility and engage a diverse customer base. You don't need to 'literally' clone sales

What should I look for when I hire a salesperson?
Over the years, I have personally hired and developed many talented salespeople across multiple industries, and for me it's always about finding and developing salespeople who possess the 6P's for Sales Success:

Razor cut-through!
How do you cut-through the mass of competitors in your market and get to your truly great customers?

Are you in a 'BS' Business?
A Balance Sheet Business, or 'BS Business', is a business set up solely for the purposes of generating money and extracting shareholder returns. In a BS Business the customer's are essentially a means of which to generate a profit, instead of being the true nature and purpose of the business. This money making psychology takes precedence over all else, even at the detriment of team members and customers. When a business and its

Complete Sales Freedom in Two Years or Less
Many sales people tend to always be chasing the next customer and worrying about the next paycheck. The good news is that this is unnecessary and can be fixed forever in two years or less. Sales people can eliminate future sales and income anxiety once and for all.

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