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Do You Have a Social Media Strategy?
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| While Social Media is the newfangled thing for everyone to talk about, monitor and watch these days amongst marketers, I see a day in the future when social media will be yet another tool in a marketer's tool belt just as "cable" is now just another line item in a marketer's advertising budget. We will get to a day when marketers can't imagine developing a campaign without at least considering how their brand, or new product or service offering might be expressed digitally across a range of social media options. |
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