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Looking to 2010: Marketing Advice for Small Business Guerrillas
OK, so 2008 and 2009 were not good years for small businesses. Demand was soft, those customers, who could pay, did so slowly, banks and other sources were very stingy with credit. If you made it this far, what should Marketing Guerrillas be doing looking at twentyten? Here are five specific recommendations based on the book, MORE Guerrilla Marketing Research. The key idea in the book is that when Guerrillas have a marketing problem, they should ask their customers and prospects for advice. Doing this will produce a better decision than going it alone--every time.

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Problem Solvers Earn More
A survey in John Bowen's ebook, "Maximize the Bottom Line" found telling differences between how advisors in different income groups think about their business, and the role that they fill for their clients.

Communications Tips
"The Greatest problem in communication is the illusion that it has been accomplished." George Bernard Shaw The great quote by George Bernard Shaw confirms what I have experienced in my 35 plus year career. And in my past 23 years in my own business, I cannot think of a single instance where "communication" was not listed as a problem, challenge, frustration, irritant, etc. in the focus groups, discussion groups and other strategic planning endeavors I have conducted. Communication is a challenge. And it is an opportunity for very positive impressions if one works at doing it effectively.
Can Your PR do This
Strive always to sharpen your focus on the very groups of outside people -- your key external stakeholders -- who play a major role in just how successful a manager you will be.
3.1 The public sector: Training priorities, resources and reorientation
"While there is long history of poverty-focused training in developed industrial economies, it is still relatively rare in the large majority of developing countries where most of the poor live" (Malik, 1996:46). This seems particularly ironic given that most of the world's poor live in developing countries. The following discussion looks at why public sector training priorities continue to favour non-poor groups. We shall focus in particular on the design of poverty reduction programmes, overall resource availability and competing claims over training resources from other sectors and groups.

Focus Groups are for Lipstick, not Technology
You're launching a new product, so of course you test your messages with customers. After all, you want to make sure your customers' mouths water (and their wallets open) when they hear your story. More than that, you want to get to know your target market; learn to think like them, speak like them, understand how they react to your story. So you decide to run a focus group. That's what everyone does, right? Wrong. In my humble experience the high technology market does not lend itself to focus groups.
Finders Keepers
Finding and keeping the right team is one of the toughest and most important tasks you take on as a business owner or solopreneur. Yet it doesn’t always get all the attention it warrants. Business owners focus on the work. In contrast, when investors (Venture Capital groups or Angels) look at a business they are likely to focus more on the team than the business. Why? As Jim Collins substantiated with his Fortune 500 research for his bestseller From Good to Great, it’s the team that creates and sustains success.

What High Level Enrepreneurs Think Great Coaching is About
I recently held two focus groups with some of the successful, high networth entrepreneurs I coach.
Focus Group Best Practices
A focus group is a controlled group interview of a target audience demographic. The interview is often led by a facilitator who covers a set series of questions or topics. Benefits of focus group sessions include: increased customer satisfaction & brand perceptions, and informing product development decisions. Focus groups are a key component to an effective market research program. Generating qualitative feedback in this medium can be more insightful than standardized surveys.

Why Focus Groups are a Valuable Tool for New Companies and Entrepreneurial Ventures
Focus Groups are a great way for entrepreneurs to receive feedback on the new products they plan to introduce. The advantage of using focus groups over surveys for market research is that they can provide real feedback on real products rather than hypothetical ones.
It Takes A Village
Social Networking as you probably know has become the number one on-line activity. Savvy business owners are connecting with customers on social networking sites in a variety of ways and forming core customer groups that can be marketed to. These customer groups are also a source for unsolicited feedback and testimonials so developing, nurturing and effectively utilizing them can yield steady business.
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